Leisure & Hospitality International - Fall 2013 - 19

BY J A MI E MO R GA N

sbe has defined itself with best-in-class hotel, restaurant and nightlife properties that cater to guests with discerning tastes.

geles, South Beach and Las Vegas, with a

sumer is becoming much more educated

new location planned for New York. It’s even

and all of these competitors have sprung

partnered with third-party venues to

up. It’s driving the industry toward building

achieve mutually beneficial profits. In Las

better-looking, better-feeling and better-

Vegas, Hyde sits inside the Bellagio. sbe has

sounding places. You can’t just open a club

also teamed with sports arenas and placed

and put in any sound system. You have to

Hydes in the Staples Center in Los Angeles

get the most-expensive sound system and

and the American Airlines Arena in Miami,

the most expensive lighting with LED walls

including West Hollywood’s Greystone

which are open during games, concerts and

and extremely expensive talent.”

Manor, a space decked out in neo-Renais-

other events.

The same trend is happening across all of

sance and neo-Gothic décor that harkens

“Hyde is not defined by one space; Hyde

back to the decadence of old Hollywood.

has lived so many lives,” Danilovic says. “It’s

group’s objective is to constantly raise the

Then there’s The Abbey, colloquially re-

best in class wherever it opens. All of these

bar ahead of its competitors.

ferred to as “the best gay bar in the world,”

Hydes vary from each other but when you

and other L.A. spots that transport guests

hear the word, you immediately associate it

someone comes to our hotel or restaurant

somewhere else – a trip to the USSR at Blok,

with best-in-class.”

they are having fun and enjoying themselves

a visit in the Hamptons at The Colony or a

Danilovic explains that the today’s defini-

sbe’s properties, not just nightlife. The

“It’s all rooted in making sure that when

and being taken care of,” Kolaski says. “It

sit down at a chic New York photographer’s

tion of best-in-class differs from that of a

creates this sense. And maybe they didn’t re-

flat at MyStudio. Each one is unique – they

decade ago. Ironically, exclusivity has al-

alize they were in an sbe venue when they

know their roles and they play it well, but

ways been the No. 1 draw of nightclubs, but

were there, but the hospitality and the

there is one concept – Hyde – that sbe has

patrons are definitely expecting more once

warmth, the environment, the energy and

been able to adapt for various markets.

they step inside. “Six to seven years ago, it

the design was so exciting. And when they

Hyde first opened on Sunset Blvd., and

was cool to be rude at the door, but that

walk outside and see the sbe emblem on the

has since opened more locations in Los An-

today doesn’t fly,” he explains. “The con-

door, they’ll say, ‘That’s why.’”

Fall 2013 L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m

19


http://www.lhimagazine.com

Table of Contents for the Digital Edition of Leisure & Hospitality International - Fall 2013

Contents
Leisure & Hospitality International - Fall 2013 - Cover1
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Leisure & Hospitality International - Fall 2013 - 1
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Leisure & Hospitality International - Fall 2013 - Cover3
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