Leisure & Hospitality International - Fall 2013 - 21

Whether it’s a couple’s getaway, an annual family

tion of taking the pets out of the room while

vacation or a lone business trip, more and more

housekeeping cleans.

travelers are bringing their furry loved ones along

If your hotel allows pets, then you probably already have a policy in place that en-

for the ride. No longer are they called “pet owners”

sures safety of staff and other patrons. But

today they are called “pet parents,” and they expect

with half of pet-owning families choosing to

their “children” to be treated well.

travel with their pets, hospitality players
looking to win those families over may con-

“The pet industry in the United States and

across all categories. The American Pet

sider adding a few perks or relaxing some of

many other countries is booming,” says

Product Association (APPA) says that the

their rules to appeal to this market.

Matt Sena, COO of FieldLens and a former

United States spent $53.33 billion on pets in

Edie Jarolim, author of “AM I BORING MY

portfolio manager and research analyst.

2012 and it estimates the public will spend

DOG? And 99 Other Things Every Dog Wishes

“People increasingly view their pets as part

$55.53 billion this year. APPA says growth

You Knew,” and creator of the blog “Will My

of the family and are willing to spend even

averages around 4 percent each year and it

Dog Hate Me?” writes that gourmet dog bis-

during difficult economic times.”

sees the trend continuing into 2016. Pet

cuits dwarfing the head of her terrier-mix do

services, such as grooming and boarding,

little in the way of attracting her to one

creased personification of pets by their

are part of that growth and the association

hotel over another. Even those plush pet

owners. No longer are pets just a way to

says the nation will spend $4.54 billion on

beds don’t do much to sway her decision,

teach kids valuable lessons in responsibil-

this sub-category alone.

especially if it comes with a stipulation that

Sena credits this growth to the in-

ity, or there for the sole reason of protec-

According to a study conducted by AAA

pets aren’t allowed on other furniture.

tion. Pets have become irreplaceable

and Best Western, 51 percent of pet parents

members of the family.

are bringing their dogs, cats and other ani-

hotels can do to attract pet parents. One is

mals along when they travel. For pet par-

to accept large pets. Many policies permit

ring which, in tandem with the benefits of

ents, a company’s pet policies can be a

two pets weighing up to a total of 50

companionship, have contributed to a rise in

deciding factor when choosing where to

pounds, which leaves out the family with

pet ownership,” Sena states. “A large, well-

stay. There are certain non-negotiable fac-

two sizeable but albeit friendly Great Danes.

heeled generation, baby boomers are buying

tors that everyone – guest, host and Fluffy –

pets especially as their children head off to

agree that strict adherence to is best for all

ing. A refundable damage deposit is one

college or move away to pursue their career.

parties’ safety. These might include restrict-

thing but charging extra for a deep cleaning

At the same time, there are more single-mem-

ing the number of pets allowed – a quick sur-

the hotel would have to do anyway seems

ber households in the United States than ever

vey of industry norm has set the number at

redundant. After all, she writes, “deep

before as young people are getting married

two. Up-to-date vaccination and no fleas is a

cleaning – which would include removal of

later and divorce rates remain high.”

common hospitality requirement, which

pet hair – is standard in most hotels [and in

shouldn’t be a problem when dealing with

those where it is not, dog detritus would be

loving pet parents. There’s also the sugges-

the least of their problems].”

“Demographically, several shifts are occur-

Not only are people buying more pets,
but they’re spending more on their pets

Jarolim says there are two major things

The second, don’t charge extra for clean-

Hil ton Chicago P.22 / E l Co n q uista d o r Resort P.24 / S h e rato n S p r i ngf i e l d M o narch P l ace H o te l P.27
W il der nes s H o tel & G o lf Reso rt P.30 / O ja i Val l ey Inn & S pa P.32 / S h e rato n S team b oat Re s o r t and V i l l as P.35
The Langham Boston P.38 / Wisc h erm a n n Partners P.41 / D aw s o n D e s i gn A s s o ci ate s Inc. P.44 / H i l to n A nahe im P.48
H ya t t Rege n c y G re e n w i c h P.50 / N em a co lin Wo o d l and s Re s o r t P.52 / H i l to n Pal aci o d e l R i o P.55 / Po r t fo l i o H o te ls & Res orts P.58
Trapp Family Lo d ge P.60 / Westga te Reso rts P.62 / H ya t t Rege n c y C h i ca go P.64
Fall 2013 L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m

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Table of Contents for the Digital Edition of Leisure & Hospitality International - Fall 2013

Contents
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