Leisure & Hospitality International - Fall 2013 - 30

Wilderness Resorts

www.w ild erne ssre sort .com H ea d q uarters: W is co n s in D ells , W is . A nnu al
reve nue: $ 1 0 0 mi l l i on E m p loyees: 600 year-round (1,200 summer) J o e E ck ,
genera l m a n a ger: “ W e a re co n s ta n t l y i n a s ta te o f re n e wa l .”

Wet and Wild
Wilderness Resorts is known for innovative waterparks
and its commitment to service. BY ERIC SLACK

Wilderness Resorts in Wisconsin’s Wisconsin Dells has come a long way since it
was founded in June 1995. Starting with 79
units and the 35,000-square-foot Fort
Wilderness indoor waterpark, Wilderness
currently has more than 1,150 condos, villas, cabins and resort rooms, four indoor
waterparks, four outdoor waterparks, a zipline, an 18-hole executive golf course, a 9hole family golf course, a ropes course,
outdoor and indoor mini golf courses, laser
tag, a haunted hotel and mirror maze, a spa
and three mega arcades. Today, the Wilderness Territory sits on more than 600 acres of
land, and its waterparks total nearly
500,000 square feet.
“We’ve become one of the largest resorts
in the Midwest,” says Joe Eck, general manager. “What has always made us unique is
the fact that we are guest-exclusive, meaning all of the waterpark amenities here are
only for the resort guests and not open to
the public.”

CONTINUOUS EXPANSION
Wilderness has been in a state of growth
since its earliest days. In 1999, it added the
Klondike Kavern indoor waterpark and an
additional 60 guest rooms. In 2002, it opened
the Wild West region of the hotel, which has
162 additional guest rooms, the 30,000square-foot indoor play park Dodge ‘Em City
and the Lake Wilderness outdoor waterpark.
The following year, Wilderness opened the
Wild West Waterpark and Wilderness on the
Lake, which is a 108-unit upscale condominium resort. Wilderness on the Lake features Cubby's Cove, a 35,000-square-foot
indoor/outdoor waterpark. In 2005, Wilderness Hotel & Golf Resort opened the HurriAll of Wilderness Resorts’ amenities are guest-exclusive and not open to the public.

30

L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m Fall 2013

cane and Black Hole waterslides.


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Table of Contents for the Digital Edition of Leisure & Hospitality International - Fall 2013

Contents
Leisure & Hospitality International - Fall 2013 - Cover1
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Leisure & Hospitality International - Fall 2013 - Cover3
Leisure & Hospitality International - Fall 2013 - Cover4
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