Leisure & Hospitality International - Fall 2013 - 34

Ojai Va lley Inn & Spa

A HIGHER PROFILE
The Ojai Valley Inn & Spa’s owners and
staff continue to invest time and money
into making the resort one of California’s
premier travel destinations. “The Crown
family is very committed to the property
and are wonderful owners to work with,”
Ells says. “They are truly visionary in what
they’re doing here – this is a part of their
family legacy and part of who they are,
and to them, that legacy is more than just
about revenue and profit.”
The resort recently completed interior
upgrades – including new carpeting, furniture and electronics – in all of its rooms.
These upgrades, as well as ongoing
marketing and public relations efforts, are
helping the resort expand its base of visitors to the entire state. “About 60 percent
of our audience is from within a threehour circle of Ojai,” Ells says. “We want
more people to know us across the state.”
Out-of-state visitors and group package
Ojai Valley Inn & Spa’s staff plays an important role in helping visitors create personalized special moments.

trips are also common.
Ojai Valley Inn & Spa’s national profile
is increasing in part because of the efforts
of public relations firm Murphy O’Brien,
which has helped it secure national press
and television exposure. Recently, the resort was featured as the location of a
date night on the ABC reality series “The
Bachelorette.” Camp Oak, the resort’s
kids’ camp area, will be featured in an
upcoming episode of the Animal Planet
series “Tanked,” which features custom
aquarium projects. The camp is installing
a 452-gallon fish tank anchored by oak
trees on each end, Ells notes.
“Every year we want to try to get something going with the media that fits our
theme and spotlights what we’re all
about,” he adds. “The `Bachelorette’ spot
focused on luxury and romance, and while
we’re known for that, we’re also perfect
for a family vacation.”

34

L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m Fall 2013


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Contents
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Leisure & Hospitality International - Fall 2013 - Cover3
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