Leisure & Hospitality International - Fall 2013 - 44

Dawson Design Associates Inc.

www.d aw sond e si gnassoc i ate s.com Revenu e : $ 2 .8 m illio n H Q : Sea t t le
Employees: 2 6 A n d rea Da wso n Sh e eh an, C E O and d i re cto r : “Ever ybody has
to really deliver and be committed to learning and growing within our firm.”

Dawson Design Associates’ clients want cutting-edge interiors that get the attention of design magazines.

Millennial Design
As baby boomers retire, the clientele of luxury lifestyle hotels is becoming
younger with a new set of preferences and requirements. BY RUSS GAGER

People who spend $400 to $500

design magazines. “We get press in busi-

focusing on is the millennial generation,

nightly on a hotel room have high expec-

ness journals, newspapers and travel and

who are now between 20 and 30 years

tations, as do the owners of those hotels.

leisure publications, as well as design

old. They will be our guests for the next

Meeting those requirements with innova-

magazines,” CEO and Director Andrea

10 to 20 years as they climb into open

tive solutions requires brainstorming, col-

Dawson Sheehan declares.

management positions.

laboration between architects and

Driving that innovation is a huge transi-

“Also, generation X are the new leaders,

interior architecture and design firms and

and their lifestyle, tastes and value struc-

lots of creative thinking. Customers of

dustry. “This is a really exciting time in

ture is very different than baby boomers.

boutique firm Dawson Design Associates

the industry,” she observes. “The baby

They are raised in a virtual world with

Inc. expect cutting-edge interiors that will

boomers are retiring, and the new gener-

computers and games. They put much

garner them attention from industry and

44

tion that is occurring in the hospitality in-

ation of hotel guests which everybody is

more value on carbon footprint and

L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m Fall 2013


http://www.lhimagazine.com

Table of Contents for the Digital Edition of Leisure & Hospitality International - Fall 2013

Contents
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Leisure & Hospitality International - Fall 2013 - Cover3
Leisure & Hospitality International - Fall 2013 - Cover4
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