Leisure & Hospitality International - Fall 2013 - 63

pany’s properties are situated in areas

proactive approach to ensuring it under-

that offer diverse vacation options. For

stands what is important to employees.

travellers looking to visit theme parks,

“We make sure to recognize our em-

beaches, mountains, golf courses, casi-

ployees and show them that we appreci-

nos, historic sites, city environments or

ate them.,” Siegel says. “That way, they

ranches, Westgate Resorts says it has an

relay that on to the timeshare owners.”

option that suits their needs.
“Our customer is middle America,”

LOOKING FOR GROWTH

Siegel says. “We make a luxury vacation

Although the Great Recession was diffi-

affordable and treat people like VIPs.”

cult for the hospitality industry, Westgate

Indeed, the company strives to provide

Resorts has continued to evolve. In 2010,

affordable luxury vacations with first-

PH Towers Westgate opened in Las Vegas

class accommodations and unmatched

and expansion began at Westgate Vaca-

customer service. Its resorts offer many

tion Villas in Kissimmee, Fla., and West-

accommodation choices that range from

gate Lakes Resort & Spa in Orlando.

standard guestrooms and small studios

In 2011, Westgate began a rebranding

to large four-bedroom villas. The villas

effort and implemented online reserva-

are outfitted with kitchens; most villas in-

tion requests for Westgate owners. It also

clude living rooms with sleeper sofas,

initiated Westgate University, an online

leather furnishings, whirlpool tubs and

education resource for owners that

private balconies or patios.

launched in 2012.

Westgate Resort locations are themed

2012 also saw Westgate open new din-

to reflect the flavor of their location. They

ing concepts – Drafts Sports Bar & Grill

are located close to area attractions, and

and Edge Steakhouse – at Westgate Park

they include onsite amenities such as out-

City Resort & Spa in Utah. Westgate Vaca-

door pools, hot tubs, restaurants,

tion Villas in Kissimmee opened new din-

delis/marketplaces, playgrounds, game

ing concepts, too: Drafts Sports Bar &

rooms and daily children's activities.

Grill, Mission Control Game Room and

Some also have high-end restaurants,

Hershey's Ice Cream Shop. In addition, the

spas and indoor water parks.

company began serving Starbucks at sev-

“Our Westgate Smoky Mountain Resort

eral locations.

& Spa in Gatlinburg, Tenn., is a mountain-

The company’s efforts have not gone

themed resort with log cabins and stone

unnoticed. In 2012, Westgate Park City Re-

floors, and employees dress like park

sort & Spa earned "Best Timeshare Unit in

rangers.” Siegel says. “In Colonial

North America" from Perspective Maga-

Williamsburg, our building is designed to

zine, following that up with "Best Time-

look like it was built 200 years ago, our

share Resort in North America" and "Best

employees wear period costumes and vil-

Timeshare Resort Worldwide" in 2013.

las are named for Virginian patriots.”
The people at Westgate are the key to

Things are looking good for Westgate.
The company is exploring the continental

its success. Employees go through a

United States for expansion opportunities

three-week orientation when they come

and looking at possibilities in Hawaii, the

to work for the company to ensure they

Caribbean and Mexico.

are properly trained on how to service
guests. In addition, the company takes a

“This is an exciting industry to be in,
and the future is bright,” Siegel says.
Fall 2013 L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m

63


http://www.lhimagazine.com

Table of Contents for the Digital Edition of Leisure & Hospitality International - Fall 2013

Contents
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Leisure & Hospitality International - Fall 2013 - Cover3
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