Leisure & Hospitality International - Fall 2013 - 83

Santa Ana Star Casino

and flow. Staff members stand ready to as-

major differentiating factor is us and it re-

Patriot, diamonds and, most recently, Tem-

sist players on the casino floor in new, cus-

ally does set us apart.”

pur-Pedic mattresses.

tom-fit uniforms. Technology

For new and returning players, the com-

Players also can join the “Play It For-

enhancements allow for improved time-

pany offers numerous promotions and

ward” club where 10 percent of any losses

keeping, accounting and purchasing. Struc-

giveaways throughout the year. Giveaways

will be donated to a charity of the players’

turally, the casino is now safer and

have included summer cash, a 2013 Jeep

choosing.

provides better air quality for patrons.
“We needed to address and eliminate
‘guest dissatisfiers’ such as safety concerns, convenience, flow and improved
creature comfort,” Cirrincione says. “We
improved all five senses for our guests.”
The curb-appeal is drastically improved
with directional signage, closer parking
spaces to the entrance and landscaping.
“The transition of Santa Ana Star Casino
is the perfect case study of how a group of
talented people with shared vision, work
ethic and courage to lead can produce outstanding results,” Cirrincione says.

HIGH-STAKES
The New Mexico market is highly saturated, averaging about 97 people in the
population base per slot machine, Cirrincione explains. Comparatively, Chicago averages 817 people and Detroit averages
451 people per machine. The national average is 458 people per slot machine.
“Competitively, it’s very tough,” Cirrincione admits. “There are four casinos in
the major metro area. We are furthest from
the population base.”
Keeping things fresh and lively is vital to
surviving in the New Mexico market, Cirrincione explains. If the $20 million renovations don’t amaze for some reason, the
well-known friendly atmosphere will. Cirrincione says the company’s staff has
worked hard to become known for its
service. “It’s something that we have invested greatly in,” he adds. “Our corporate
culture is great. I personally greet every
new team member and speak with them.
Every team member understands the
Fall 2013 L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m

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Table of Contents for the Digital Edition of Leisure & Hospitality International - Fall 2013

Contents
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Leisure & Hospitality International - Fall 2013 - Cover3
Leisure & Hospitality International - Fall 2013 - Cover4
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