Leisure & Hospitality International - Fall 2013 - 93

Santa Catalina Island Co.

w ww.v isitca ta lin a is la n d .co m H ead q u ar te rs : Ava lo n , Ca lif. Rand a ll H e r rel,
C E O : “Our goal is to greatly enhance our guest experience ... and give our
guest s a n ex p er ien ce t h a t en co u ra ges t h em to co m e ba ck a n d s tay l on ge r.”

SCICO plans to renovate assets and open new ones every year, including planned work at the Descanso Beach Club.

Don’t be a Stranger
Santa Catalina Island Co. has invested millions of dollars to revitalize its
properties and give visitors a reason to come back. BY JAMIE MORGAN
Island resort towns exude an air of

been diligently working to refurbish, ren-

RENOVATION UNDERWAY

comfort, ease and relaxation, but no one

ovate and create new assets to heighten

Stretching from hotels to beaches to his-

knows just how hard these towns work

the visitor’s experience.

toric buildings, SCICO has steadily re-

to make it that way. The Santa Catalina

“The company is 119 years old and re-

built its brand, including the new Blue

Island Co. (SCICO) owns more than 300

quired a lot of rebuilding and needed to

Water Avalon Seafood Restaurant which

properties on Southern California’s

reposition its brand,” explains CEO

debuted in the spring. SCICO leased

Santa Catalina Island and has been an

Randy Herrel who joined the company

the 6,900-square-foot indoor/outdoor

island mainstay since 1894. SCICO has

seven years ago. “It also needed to turn

space to restaurateurs Jim Ulcickas and

built a portfolio of hotels, restaurants,

itself around financially. Visitation to the

Rick Staunton. The renovation includes a

entertainment and attractions that keep

island had gone through a steady de-

3,900-square-foot dining room, 3,000-

vacationers entertained while there and

cline for about eight years. The goal was

square-foot patio and clock tower. 

eagerly planning their next trip when

to build a team, a brand and build a re-

away. In the past three years, SCICO has

sort without walls.”

Also in the spring, SCICO unveiled its
renovated Descanso Beach Club. The

Fall 2013 L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m

93


http://www.lhimagazine.com

Table of Contents for the Digital Edition of Leisure & Hospitality International - Fall 2013

Contents
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Leisure & Hospitality International - Fall 2013 - Cover3
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