Leisure & Hospitality International - Spring 2015 - 19

M A I N EV E N T E N T E RTA I N M E N T

Fun and
Games

By offering a diverse array of amenities, Main Event
Entertainment has grown beyond its Texas roots and
begun to grow around the country. BY ERIC SLACK
A Dallas-based organization, Main
Event Entertainment strives to be the
ultimate fun destination for people of
all ages. The company is an operator
of high-volume family entertainment
centers that are located throughout
the U.S. and range in size from 45,000
to 75,000 square feet.
"When the company started out
about 15 years ago, its founder recognized that the business of bowling
had largely been built between the
1950s and 1970s on a model of league
bowling along with some casual
business," President and CEO Charlie
Keegan says. "That has been on a
consistent decline, and our approach
was to create a big-box entertainment facility with bowling as an anchor along with other entertainment
as well as food and beverage."

SOMETHING FOR ALL
Main Event Entertainment is now
a subsidiary of Australia's Ardent
Leisure Group, acquired in 2006. One
of Australia's most successful owners
and operators of premium leisure assets, Ardent's portfolio includes more
than 100 assets across Australia, New
Zealand and the U.S. In addition to
Main Event Entertainment, Ardent's
assets include the Dreamworld,
WhiteWater World and SkyPoint

theme parks and attractions, AMF
and Kingpin Bowling, d'Albora Marinas and Goodlife Health Clubs.
Main Event Entertainment offers
what it calls the "Eat.Bowl.Play."
experience. All of Main Event Entertainment's locations feature state-ofthe-art bowling, billiards, laser tag,
more than 100 virtual and interactive
games, chef-inspired dining options
and full-service bars. Select locations
also offer an indoor gravity ropes
course, rock climbing and mini golf.
Main Event Entertainment facilities
offer free Wi-Fi, too.
"We have developed a diverse portfolio through thoughtful, measured
incubation," Keegan says. "The first
10 centers were built over a period
of 15 years, and we've upgraded the
look and feel of our facilities to make
them more aspirational since Ardent
acquired the company. Our work to
combine leisure and entertainment
with contemporary food and beverage offerings in an upgraded environment is on trend."

Charlie Keegan

president and CEO
"We have developed a diverse portfolio through thoughtful, measured
incubation."

Spring 2015 LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM

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