Management Today - Spring 2012 - (Page 110)

r+s R E TA I L & S E RV I C E // Genghis Grill has 85 locations in 20 states and has carved out a strong position in the Asian restaurant business. >GENGHIS GRILL Previously, mom-and-pop restaurants had dominated the Asian segment. “It was really an untapped segment,” he recalls. New restaurants such as Genghis Grill “really catered to where the restaurant industry was going.” An Appealing Concept Bhakta has been with Genghis Grill since 2001, when he started as a franchisee. In Freedom of Choice ASIAN STIR-FRY CONCEPT GENGHIS GRILL LETS ITS CUSTOMERS HAVE FUN BY HELPING TO PREPARE THEIR OWN MEALS. BY A L A N D O R I C H can build their own meals from selections of meats, fish, seasonings, vegetables, sauces, rice, pastas, tortillas and noodles. The bowls are then cooked on a Mongolian grill by the restaurant’s chefs, known as “warriors.” Today, Genghis Grill is in 20 states and employs more than 2,000 employees in its corporate locations. In addition, Bhakta says, the concept fits well in the Asian food niche, which is currently very strong. 2004, he purchased Genghis Grill with his partners in the Chalak Group under -----------------------------------------------[ P R O F I L E ] Genghis Grill 2011 sales: $100 million Headquarters: Dallas Employees: 2,000+ (corporate locations) Specialty: Asian stir-fry cuisine -------------------------------------------------------------- People like to be free to choose what they eat, even when it comes to selecting ingredients. And giving the customers that power has made Genghis Grill’s concept quite appealing, CEO Al Bhakta says. “The customer is in charge of their own destiny” at the chain’s locations, he declares. Dallas-based Genghis Grill operates 85 Asian stir-fry locations. The restaurants feature open food bars where customers 110 MANAGEMENTTODAY-MAGAZINE.COM SPRING 2012 http://www.MANAGEMENTTODAY-MAGAZINE.COM

Table of Contents for the Digital Edition of Management Today - Spring 2012

Management Today - Spring 2012
Millionaire Mega Toys
Power Words
Marketing Strategy
Wisdom Era
Mid-America Real Estate Group
The HT Group
Supply Chain
Carvajal Empaques
Graham Partners
Carley Foundry
Cotter Bros. Corp.
SMS Siemag
Allied Alloys
Albiasa Corp.
Columbus McKinnon
4 Guys Fire Trucks
Metalcraft of Mayville
MMIC Global
Tom James
US Pole Inc.
Kaivac Cleaning
Playworld Systems
Global Mergers
ADA Environmental Solutions
Kalahari Resorts
Genghis Grill
NewMark Merrill Companies
Rose Pest Solutions
Westgate Resorts
Marquis Alliance Energy Group
Ross Video
Daniels Electronics
Chatters Canada Ltd.
Metro Paper Industries
Special Section: Aviation
Honolulu International Airport
Edwards Jet Center
Greenpoint Technologies
Special Section: Peru Focus
Zip-Pak South America
La Viga S.A.
Special Section: Top Home Builders
Gehan Homes
Ole South Properties
The Warmington Group
Forino Corp.
Special Section: Most Promising Companies
Virtual Instruments
RGB Networks
Salient Federal Solutions
Ad Index
Last Look

Management Today - Spring 2012