Management Today - Spring 2012 - (Page 123)

R E TA I L & S E RV I C E r+s Offering Family Fun EVEN WHILE FOCUSING ON AFFORDABILITY, WESTGATE RESORTS TAKES VACATION TIMESHARES TO ANOTHER LEVEL BY ADDING LUXURY AMENITIES. > W E S TG AT E R E S O RT S BY B A R B A R A M C H AT TO N Westgate Resorts began in 1982 as a vacation timeshare entity with one 16unit resort in Kissimmee, Fla. Banking on a formula that combines luxurious yet affordable suites at family centered resorts, Westgate appears to have struck vacation gold. Now celebrating its 30th year, to say this organization has grown would be an understatement. With 27 resorts across the United States that encompass more than 10,000 luxury villas and yearly revenues of more than $813 million, Westgate Resorts claims it has become “the largest timeshare company in the world.” Experience of a Lifetime “More than just condos and a pool, Westgate offers its clients a vacation experience,” COO Mark Waltrip says. Each resort is conveniently located close to major family centered tourist destinations such as Orlando, Fla., Park City, Utah, and Myrtle Beach, S.C. “Most of the resorts are uniquely themed based on the destination,” he says. “In addition, there are a variety of activities that enhance that resort’s theme as well as restaurants and shopping venues.” Condominium units at the resorts are appointed with luxurious amenities such as jetted spa tubs and granite countertops. The spacious rooms and fully equipped kitchenettes offer guests a home away from home. “Everyone expects great service and clean rooms,” Waltrip says. “Our job is to deliver a unique vacation experience.” Operating much like a hotel, the resorts offer weeklong timeshares. Non-owners can also stay for a nightly rate. Each resort allows guests to be immersed in the vacation experience. “For instance, the Westgate River Ranch located in central Florida offers a dude ranch theme,” Waltrip notes. Visitors are treated to events such as rodeos and dinner hayrides. Other attractions include a petting farm, a trap and skeet range, a nine-hole golf course and a full-service marina. Guests can enjoy the surround-----------------------------------------------[ P R O F I L E ] Westgate Resorts Annual revenues: $813 million Employees: 5,500 Headquarters: Orlando, Fla. Specialty: Resort properties -------------------------------------------------------------// Westgate Resorts says it provides “a unique vacation experience” through its 27 resort properties across the United States. ing wild flora and fauna at the nearby Kissimmee Island Cattle Co. Wildlife Management Area. The Westgate Lakes Resort in Orlando is close to the Disney World parks, Universal Studios and SeaWorld. The resort grounds feature seven heated outdoor pools, full-service Serenity Spa, on-site SPRING 2012 MANAGEMENTTODAY-MAGAZINE.COM 123 http://www.MANAGEMENTTODAY-MAGAZINE.COM

Table of Contents for the Digital Edition of Management Today - Spring 2012

Management Today - Spring 2012
Millionaire Mega Toys
Power Words
Marketing Strategy
Wisdom Era
Mid-America Real Estate Group
The HT Group
Supply Chain
Carvajal Empaques
Graham Partners
Carley Foundry
Cotter Bros. Corp.
SMS Siemag
Allied Alloys
Albiasa Corp.
Columbus McKinnon
4 Guys Fire Trucks
Metalcraft of Mayville
MMIC Global
Tom James
US Pole Inc.
Kaivac Cleaning
Playworld Systems
Global Mergers
ADA Environmental Solutions
Kalahari Resorts
Genghis Grill
NewMark Merrill Companies
Rose Pest Solutions
Westgate Resorts
Marquis Alliance Energy Group
Ross Video
Daniels Electronics
Chatters Canada Ltd.
Metro Paper Industries
Special Section: Aviation
Honolulu International Airport
Edwards Jet Center
Greenpoint Technologies
Special Section: Peru Focus
Zip-Pak South America
La Viga S.A.
Special Section: Top Home Builders
Gehan Homes
Ole South Properties
The Warmington Group
Forino Corp.
Special Section: Most Promising Companies
Virtual Instruments
RGB Networks
Salient Federal Solutions
Ad Index
Last Look

Management Today - Spring 2012