Management Today - Spring 2012 - (Page 178)

Peru Focus >SPECIAL SECTION “The truth is we must reinvent ourselves to continue creating decent jobs.” -Diego de la Torre, president and co-founder Viva La Viga IF LA VIGA AND PERU ARE DESTINED FOR GREATNESS, COMPANY PRESIDENT DIEGO DE LA TORRE PLANS TO MAKE DESTINY A REALITY. >LA VIGA S.A. BY A N G E L A FO R SY T H // As one of Peru’s leading distributors of building materials, La Viga covers 30 percent of the cement market in Lima. Diego de la Torre de la Piedra has high expectations for his company and his country. The president and co-founder of Peru’s leading distributer of construction materials – La Viga S.A – and former president of CADE (an annual conference where executives discuss the country’s economic standing) plans to contribute to raising Peru’s global status by building up his company to create more value and job opportunities for Peruvians. “One of my main objectives as president of CADE was to introduce the idea that Peru could be a first-world country in 30 years,” de la Torre says. He notes many positive events occurred in the previous year that support his optimism that the country has become a magnet for investment and its growth is aggressively incorporating a large sector of the Peruvian population. As a leading Peruvian company, La Viga has the potential to play a vital part in bringing this goal to fruition, a role that it takes very seriously. According to the dis-----------------------------------------------[ P R O F I L E ] La Viga S.A. Headquarters: Lima, Peru Annual sales: $175 million Specialty: Distribution and marketing of building materials Employees: 250 -------------------------------------------------------------- 178 MANAGEMENTTODAY-MAGAZINE.COM SPRING 2012 http://www.MANAGEMENTTODAY-MAGAZINE.COM

Table of Contents for the Digital Edition of Management Today - Spring 2012

Management Today - Spring 2012
Millionaire Mega Toys
Power Words
Marketing Strategy
Wisdom Era
Mid-America Real Estate Group
The HT Group
Supply Chain
Carvajal Empaques
Graham Partners
Carley Foundry
Cotter Bros. Corp.
SMS Siemag
Allied Alloys
Albiasa Corp.
Columbus McKinnon
4 Guys Fire Trucks
Metalcraft of Mayville
MMIC Global
Tom James
US Pole Inc.
Kaivac Cleaning
Playworld Systems
Global Mergers
ADA Environmental Solutions
Kalahari Resorts
Genghis Grill
NewMark Merrill Companies
Rose Pest Solutions
Westgate Resorts
Marquis Alliance Energy Group
Ross Video
Daniels Electronics
Chatters Canada Ltd.
Metro Paper Industries
Special Section: Aviation
Honolulu International Airport
Edwards Jet Center
Greenpoint Technologies
Special Section: Peru Focus
Zip-Pak South America
La Viga S.A.
Special Section: Top Home Builders
Gehan Homes
Ole South Properties
The Warmington Group
Forino Corp.
Special Section: Most Promising Companies
Virtual Instruments
RGB Networks
Salient Federal Solutions
Ad Index
Last Look

Management Today - Spring 2012