Management Today - Spring 2012 - (Page 70)

m +e M A N U FA C T U R I N G & E N G I N E E R I N G Seeing the Big Picture > M E TA LC R A F T O F M AY V I L L E I N C . METALCRAFT OF MAYVILLE USES BOTH SIDES OF ITS BUSINESS TO BECOME SOMETHING BIGGER AND BETTER THAN ITS COMPETITION. BY C H R I S P E T E R S E N Every business needs to keep an eye on the big picture, but for Metalcraft of Mayville Inc., the big picture is what sets it apart from the rest of the competition. Vice President of Operations Randy Gloede says that although there are hundreds of companies in its home state of Wisconsin alone that provide precisionmachined and welded complex metal components, Metalcraft of Mayville gives its OEM customers added value by taking those components to the next step. “What differentiates us from a lot of smaller businesses in the Midwest is we take those parts at a component level and we put them into our large, complex weldments,” Gloede says. Just as its components fit into a larger context, the success of Metalcraft of Mayville is due to how the company fits into a larger framework. The company was known as Dorst Metalcraft until 1973, when it was purchased by Chairman Ned Gallun and given its current name. Its focus was on contract metal fabrica-----------------------------------------------[ P R O F I L E ] Metalcraft of Mayville Inc. 2011 revenue: $210 million Headquarters: Mayville, Wis. Employees: More than 700 Specialty: Full-service metalworking -------------------------------------------------------------// Metalcraft of Mayville incorporates proprietary products in its Scag Power Equipment line with full-service metalworking for OEM customers. tion for OEM customers, and in the early 1980s Metalcraft of Mayville started doing work for Scag Power Equipment, a manufacturer of lawnmowers. Eventually, Metalcraft of Mayville purchased Scag Power Equipment, which now operates as a division of the company. Scag now comprises more than 50 percent of the company’s overall corporate revenue volume, but the design and assembly competency it brought to the table has helped Metalcraft of Mayville become a more diverse and well-rounded company. Today, the parent company’s core contract customers include military, industrial, agricultural and construction OEMs. 70 MANAGEMENTTODAY-MAGAZINE.COM SPRING 2012 http://www.MANAGEMENTTODAY-MAGAZINE.COM

Table of Contents for the Digital Edition of Management Today - Spring 2012

Management Today - Spring 2012
Millionaire Mega Toys
Power Words
Marketing Strategy
Wisdom Era
Mid-America Real Estate Group
The HT Group
Supply Chain
Carvajal Empaques
Graham Partners
Carley Foundry
Cotter Bros. Corp.
SMS Siemag
Allied Alloys
Albiasa Corp.
Columbus McKinnon
4 Guys Fire Trucks
Metalcraft of Mayville
MMIC Global
Tom James
US Pole Inc.
Kaivac Cleaning
Playworld Systems
Global Mergers
ADA Environmental Solutions
Kalahari Resorts
Genghis Grill
NewMark Merrill Companies
Rose Pest Solutions
Westgate Resorts
Marquis Alliance Energy Group
Ross Video
Daniels Electronics
Chatters Canada Ltd.
Metro Paper Industries
Special Section: Aviation
Honolulu International Airport
Edwards Jet Center
Greenpoint Technologies
Special Section: Peru Focus
Zip-Pak South America
La Viga S.A.
Special Section: Top Home Builders
Gehan Homes
Ole South Properties
The Warmington Group
Forino Corp.
Special Section: Most Promising Companies
Virtual Instruments
RGB Networks
Salient Federal Solutions
Ad Index
Last Look

Management Today - Spring 2012