Transportation & Logistics International - Summer 2015 - 38

FLEET MANAGEMENT

// Great Lakes Petroleum's customer base
is very broad and diverse, and the company
takes pride in the level of service it provides.

Tom's youngest son, Anthony Arcoria,
joined the company in 2002 and is now
its president. During the past decade,
the company's service area began expanding through Ohio and into Pennsylvania, West Virginia and the Carolinas.
In November 2004, Great Lakes Petroleum introduced wireless tank monitoring technology to the company.
In 2014, Great Lakes Petroleum became Coast Guard-approved for vessel
fueling at several ports. The company is
continuing to expand in this market, as
well as capitalizing on opportunities in
the fracking ancillary industries.
Great Lakes Petroleum's customer base has become very broad and
diverse. Great Lakes Petroleum fully
understands that down time costs money for its customers. This is why the
Smartlogix
Issue
Great Lakes Petroleum didn't know their customers tank
levels and all driver documentation was done on paper
and was not always accurate, nor submitted to billing in a
timely fashion.
Solution
They deployed; SMARTank Digital Monitors to provide
accurate fuel levels, SMARTLynx Digital Dispatch to
wirelessly send and receive load and delivery data, and
SMARTruck Digital Delivery to accurately capture gallons
hence digitizing the entire process.
Benefits & Result
The increased delivery, route, and billing efficiency and
automation allowed expansion into new markets while
providing better service & pricing than their competitors.

38

TLIMAGAZINE.COM SUMMER 2015

company takes great pride in providing
outstanding customer service with
quick, reliable delivery.
The tank wagon division delivers fuel
in quantities from 300 to 5,000 gallons,
typically to aboveground fuel storage
tanks that are wirelessly monitored with
smart tank technology. These tanks can
be temporary site tanks or permanent.
As for its transport division, that provides fuel deliveries of more than 5,000
gallons. Transport customers typically
have underground fuel storage tanks. By
shipping its own product and having its
own transport and tank wagon fleet, the
company can offer quality products at
competitive prices, giving customers a
fair return on their investment.
"Customers range from cell tower
generators, construction sites, onsite
fleet fueling, retail fueling stations, municipalities, military bases and marine
fueling along with many other industries," Boone says.
Ongoing Growth
To establish and grow its reach within
its target markets, Great Lakes Petroleum has historically relied heavily on
its sales team to develop its markets the
old fashioned way by knocking on doors.
Members of the company's sales team

research their market, attend networking events and introduce themselves to
prospective customers to let them know
about the services that Great Lakes
Petroleum can offer.
"Our continued success is the result
of innovative thinking, persistence, hard
work and dedication," Boone says. "Our
dispatch and customer service team are
available 24/7. We invest in cutting-edge
technology in fuel delivery, providing
our customers with the best value and
service. We also have well-established
relationships that have been developed
over many years with vendors."
As the company has worked on
efforts to continuously improve and
evolve, it has made a number of key
investments that have been essential to
its strategic plans. Technology has been
important. For example, all of its trucks
are equipped with Smart Truck logistics technology that is fully integrated
with its Smart Tank and enterprise
DM2 software to maximize efficiency
and productivity.
In addition, Great Lakes Petroleum
has its own unbranded petroleum
product on the Colonial Pipeline as well
as access to product from all major fuel
suppliers through established relationships. This gives the company a competitive edge in terms of supply and pricing.
The company is well aware of the current trends that are impacting its operations, industry and customers. Product
shortages are becoming an issue in some
markets. Great Lakes Petroleum will
continue to provide not only the product
but also the exceptional service to its
customers by continuing to increase its
own product supply in each market.
"Our major priority in the years ahead
will be to continue to provide exceptional service on a 24/7 basis to our existing
and future customer base as we continue to expand into new markets on an
annual basis," Boone says.


http://www.TLIMAGAZINE.COM

Table of Contents for the Digital Edition of Transportation & Logistics International - Summer 2015

Contents
Transportation & Logistics International - Summer 2015 - Cover1
Transportation & Logistics International - Summer 2015 - Cover2
Transportation & Logistics International - Summer 2015 - 1
Transportation & Logistics International - Summer 2015 - 2
Transportation & Logistics International - Summer 2015 - Contents
Transportation & Logistics International - Summer 2015 - 4
Transportation & Logistics International - Summer 2015 - 5
Transportation & Logistics International - Summer 2015 - 6
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Transportation & Logistics International - Summer 2015 - Cover3
Transportation & Logistics International - Summer 2015 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2016winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015fall_v2
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2012fall
http://www.nxtbookMEDIA.com