Transportation & Logistics International - Summer 2015 - 55

TRUCKING & FREIGHTING
"They're the ones that provide great service to our customers," he says.
The road from operating his own rig to running a growing owner-operator fleet was driven by a desire to create a
company that treats drivers with respect. "We decided that
we're going to run this company like a world-class organization," Hood says. "It's what you would expect if you went
to a business in any kind of industry."
Hood decided his owner-operators would be treated
in a way not commonly seen in trucking. For instance, he
provides business-class lodging for them during orientation and holds training sessions at a country club. "This is a
tremendous business partnership, and we're going to treat
people with respect," Hood says. "Our core value has always
focused on how we work with our owner-operators."

"Technology is a big part of the
business. We want to be the most
technologically advanced trucking
company in the industry."

drivers, several who came aboard in the past year when the
company "refocused its energies" on growth, Hood says.
Technology is a significant factor in Farm2Fleet's
success. In fact, Hood believes adopting the latest technology tools is required for the company to grow and remain
relevant. The company recently partnered with Real Time
Freight for its cloud-based transportation management
system (TMS).
Farm2Fleet also integrated an electronic logging device
mobile solution developed by uDrove with its TMS and
fleet management systems. "Technology is a big part of the
business," Hood says. "We want to be the most technologically advanced trucking company in the industry."
The owner-operators who partner with Farm2Fleet
are expected to be tech-savvy and must know how to use a
smart phone or tablet to access the TMS Hood says. Drivers who aren't familiar with the devices are turned away.
"We want to be honest and ethical with people," Hood says.
"The failure rate for those having to learn our business
model and technology is too high."

Additionally, drivers are offered the flexibility to set their
own schedules, pick their own freight and choose their runs.
One owner-operator, for example, takes several months off
each year to hike the Appalachian Trail while others prefer
not to drive on weekends, choosing instead to spend time
with family. "It's the ability to control their own lives," Hood
says. The result has been a minimal turnover rate. In fact,
Farm2Fleet's 12-month turnover rate is less than 10 percent, while other firms are close to 100 percent, Hood says.
Hood describes his drivers as business operators - a key
distinction that is not typically realized by other owner-operators. "Other owners are not really running a business,"
he says. "They're driving a truck."
Many owner-operators come to Farm2Fleet having
cultivated relationships with their own clients, which
benefits the company. "They have a trust built," Hood says.
Farm2Fleet also provides owner-operators with customers
if necessary. The company also handles financial and safety
compliance issues for its drivers.
Hood and his wife, who serves as company president,
started Farm2Fleet in December 2010 and leased on their
first owner-operator in 2011. Today, they have about 80
SUMMER 2015 TLIMAGAZINE.COM

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Table of Contents for the Digital Edition of Transportation & Logistics International - Summer 2015

Contents
Transportation & Logistics International - Summer 2015 - Cover1
Transportation & Logistics International - Summer 2015 - Cover2
Transportation & Logistics International - Summer 2015 - 1
Transportation & Logistics International - Summer 2015 - 2
Transportation & Logistics International - Summer 2015 - Contents
Transportation & Logistics International - Summer 2015 - 4
Transportation & Logistics International - Summer 2015 - 5
Transportation & Logistics International - Summer 2015 - 6
Transportation & Logistics International - Summer 2015 - 7
Transportation & Logistics International - Summer 2015 - 8
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Transportation & Logistics International - Summer 2015 - 18
Transportation & Logistics International - Summer 2015 - 19
Transportation & Logistics International - Summer 2015 - 20
Transportation & Logistics International - Summer 2015 - 21
Transportation & Logistics International - Summer 2015 - 22
Transportation & Logistics International - Summer 2015 - 23
Transportation & Logistics International - Summer 2015 - 24
Transportation & Logistics International - Summer 2015 - 25
Transportation & Logistics International - Summer 2015 - 26
Transportation & Logistics International - Summer 2015 - 27
Transportation & Logistics International - Summer 2015 - 28
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Transportation & Logistics International - Summer 2015 - 38
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Transportation & Logistics International - Summer 2015 - 40
Transportation & Logistics International - Summer 2015 - 41
Transportation & Logistics International - Summer 2015 - 42
Transportation & Logistics International - Summer 2015 - 43
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Transportation & Logistics International - Summer 2015 - 45
Transportation & Logistics International - Summer 2015 - 46
Transportation & Logistics International - Summer 2015 - 47
Transportation & Logistics International - Summer 2015 - 48
Transportation & Logistics International - Summer 2015 - 49
Transportation & Logistics International - Summer 2015 - 50
Transportation & Logistics International - Summer 2015 - 51
Transportation & Logistics International - Summer 2015 - 52
Transportation & Logistics International - Summer 2015 - 53
Transportation & Logistics International - Summer 2015 - 54
Transportation & Logistics International - Summer 2015 - 55
Transportation & Logistics International - Summer 2015 - 56
Transportation & Logistics International - Summer 2015 - 57
Transportation & Logistics International - Summer 2015 - 58
Transportation & Logistics International - Summer 2015 - 59
Transportation & Logistics International - Summer 2015 - 60
Transportation & Logistics International - Summer 2015 - 61
Transportation & Logistics International - Summer 2015 - 62
Transportation & Logistics International - Summer 2015 - 63
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Transportation & Logistics International - Summer 2015 - 65
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Transportation & Logistics International - Summer 2015 - 67
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Transportation & Logistics International - Summer 2015 - 70
Transportation & Logistics International - Summer 2015 - 71
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Transportation & Logistics International - Summer 2015 - 73
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Transportation & Logistics International - Summer 2015 - 77
Transportation & Logistics International - Summer 2015 - 78
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Transportation & Logistics International - Summer 2015 - 86
Transportation & Logistics International - Summer 2015 - 87
Transportation & Logistics International - Summer 2015 - 88
Transportation & Logistics International - Summer 2015 - Cover3
Transportation & Logistics International - Summer 2015 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/tli_vol7issue1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017fall_vol1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol1
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016summer_vol2
http://www.nxtbook.com/nxtbooks/knighthouse/tli_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2016winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015fall_v2
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/tli_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/tli_2012fall
http://www.nxtbookMEDIA.com