Pizza Today - July 2015 - (Page 52)

FEATURE TECHNOLOGY Web Wonders V F I V E C L E V E R WAY S T O M A K E Y O U R W E B S I T E S I Z Z L E BY RACHEL M. HARTMAN offers menus in a user-friendly format. 5 2 / P I Z Z AT O D AY. C O M / J U LY 2 0 1 5 isitors visually take in, and then judge, a Web site in just 50 milliseconds, according to a Google study on first impressions. That's not much time to grab the attention of browsing customers -- and better yet, invite them to stay. In today's ever-expanding online environment, having an eye-catching Web site not only makes your pizza stand out among the competition -- it also helps you truly own your Internet presence, notes Sherry Holub, creative director at JV Media Design, a web design company in Oregon. Unlike reviews that might show up on sites like Yelp!, a Web site allows you to highlight what your pizzeria does best. You can relay key information to customers about your hours and location, your most popular pies and background information or unique facts about the place. And just as you want your restaurant to look appealing when a hungry customer walks in, you'll want your online presence to draw in potential diners before they click elsewhere. "First impressions are lasting ones," explains Holub. Creating an attentiongrabbing site requires an investment of time and funds. Fortunately, there are plenty of tools and resources to guide you along the way. Follow these strategies to make your Web site sizzle this year: http://www.PIZZATODAY.COM

Table of Contents for the Digital Edition of Pizza Today - July 2015

Pizza Today - July 2015
Expo Spotlight
Man on the Street
Respecting the Craft
Trending Recipes
Places That Rock
Dough Doctor
So Pesky
You’re Cured!
Holy Ravioli!
It’s a Stretch
Outside Looking In
Web Wonders
Delivering the Goods
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Behind the Scenes

Pizza Today - July 2015