Pizza Today - August 2015 - 30

FOH

BAR

of Oven and Shaker in Portland,
Oregon, says craft cocktails are the
centerpiece of their bar operations,
making an "enormous contribution"
to the restaurant's bottom line.
"Oven and Shaker, referring to
the chef/bartender partnership, was
conceived to be a unique 50/50 pizzeria/craft cocktail bar concept from
the very beginning," he explains. "I'd
describe our patrons' interest in craft
cocktails as extremely high; most
guests come in with the intention of
having a craft cocktail experience."
AT THE OTHER END OF THE
COUNTRY, Jeff Van Dyke, co-

GET CRAFTY
Specialty bar menus can be a knockout sales technique
BY PAMELA MILLS-SENN
PHOTOS BY JOSH KEOWN

T

here are many things that can
help your pizzeria thrive. A
solid menu, quality ingredients,
a welcoming atmosphere and attentive
service can bring in new customers and
keep old ones returning. These are essential tools, but for restaurants with full
bars there's another potential weapon in
their arsenal - craft cocktails.
Alexandra Sklansky, director of public
3 0 / P I Z Z AT O D AY. C O M / A U G U S T 2 0 1 5

relations for the Distilled Spirits Council
(DISCUS), a Washington, D.C. trade
association representing U.S. spirits
producers, says craft cocktails are popular.
The trend isn't new; it's been in play
since 2011, says Sklansky. But since then,
the movement has only gained traction.
Sklansky attributes this to a variety of
factors, among them shows like "Mad
Men," the interest in food and cooking,
and more innovative spirits offerings.
The result has been growth in nearly all
spirits categories.
Ryan Magarian, bartender/co-proprietor

founder and managing partner with
New South Pizza, LLC, which
owns Brixx Wood Fired Pizza, is
seeing somewhat the same thing.
Headquartered in Charlotte, North
Carolina, the company has 30 Brixx
company-owned and franchised
locations in seven states.
"I would call the patron interest
in craft cocktails as emerging," he
says. "There's always been a segment
of our guests that has gravitated to
cocktails, particularly our late-night
business. But each month, the interest grows, particularly as the percent
of our millennial guests (currently at
33 percent) expands."
Attracting millennials is something Brett Cassis, general manager
of Pizza Bella Restaurant in Charlottesville, Virginia, hopes their bar
renovation, including the addition
of craft cocktails, will accomplish.
For over 16 years, the restaurant has
served as the go-to spot for families
in the surrounding neighborhoods,
says Cassis.
"But now, with children growing
up and moving out, baby boomers
and empty nesters are downsizing
and being replaced by millennials and young families," he says.
"They're always looking for the next
thing and craft beers and cocktails



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Pizza Today - August 2015

Table of Contents for the Digital Edition of Pizza Today - August 2015

Pizza Today - August 2015
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Places That Rock
Dough Doctor
Creating a bar menu
Tomatoes — Ripe for the Pickin’
Gnocchi, the Italian Staple
Pesto Twists
Comply with employment eligibility laws
Independent Pizzeria of the Year — Marco’s Coal-Fired Pizza
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Behind the Scenes
Pizza Today - August 2015 - CT1
Pizza Today - August 2015 - CT2
Pizza Today - August 2015 - Pizza Today - August 2015
Pizza Today - August 2015 - Cover2
Pizza Today - August 2015 - Commentary
Pizza Today - August 2015 - 4
Pizza Today - August 2015 - 5
Pizza Today - August 2015 - Contents
Pizza Today - August 2015 - 7
Pizza Today - August 2015 - 8
Pizza Today - August 2015 - 9
Pizza Today - August 2015 - Contributors
Pizza Today - August 2015 - 11
Pizza Today - August 2015 - Expo Spotlight
Pizza Today - August 2015 - 13
Pizza Today - August 2015 - Interact
Pizza Today - August 2015 - 15
Pizza Today - August 2015 - Conversation
Pizza Today - August 2015 - 17
Pizza Today - August 2015 - Man on the Street
Pizza Today - August 2015 - 19
Pizza Today - August 2015 - Respecting the Craft
Pizza Today - August 2015 - 21
Pizza Today - August 2015 - Trending Recipes
Pizza Today - August 2015 - 23
Pizza Today - August 2015 - Places That Rock
Pizza Today - August 2015 - 25
Pizza Today - August 2015 - Dough Doctor
Pizza Today - August 2015 - 27
Pizza Today - August 2015 - 28
Pizza Today - August 2015 - 29
Pizza Today - August 2015 - Creating a bar menu
Pizza Today - August 2015 - 31
Pizza Today - August 2015 - 32
Pizza Today - August 2015 - 33
Pizza Today - August 2015 - Tomatoes — Ripe for the Pickin’
Pizza Today - August 2015 - 35
Pizza Today - August 2015 - 36
Pizza Today - August 2015 - 37
Pizza Today - August 2015 - Gnocchi, the Italian Staple
Pizza Today - August 2015 - 39
Pizza Today - August 2015 - 40
Pizza Today - August 2015 - 41
Pizza Today - August 2015 - Pesto Twists
Pizza Today - August 2015 - 43
Pizza Today - August 2015 - 44
Pizza Today - August 2015 - 45
Pizza Today - August 2015 - 46
Pizza Today - August 2015 - 47
Pizza Today - August 2015 - Comply with employment eligibility laws
Pizza Today - August 2015 - 49
Pizza Today - August 2015 - 50
Pizza Today - August 2015 - 51
Pizza Today - August 2015 - Independent Pizzeria of the Year — Marco’s Coal-Fired Pizza
Pizza Today - August 2015 - 53
Pizza Today - August 2015 - 54
Pizza Today - August 2015 - 55
Pizza Today - August 2015 - 56
Pizza Today - August 2015 - 57
Pizza Today - August 2015 - 58
Pizza Today - August 2015 - 59
Pizza Today - August 2015 - 60
Pizza Today - August 2015 - 61
Pizza Today - August 2015 - 62
Pizza Today - August 2015 - 63
Pizza Today - August 2015 - 64
Pizza Today - August 2015 - 65
Pizza Today - August 2015 - 66
Pizza Today - August 2015 - Product Showcase
Pizza Today - August 2015 - 68
Pizza Today - August 2015 - 69
Pizza Today - August 2015 - Pizza Today Yellow Pages
Pizza Today - August 2015 - 71
Pizza Today - August 2015 - 72
Pizza Today - August 2015 - 73
Pizza Today - August 2015 - 74
Pizza Today - August 2015 - 75
Pizza Today - August 2015 - 76
Pizza Today - August 2015 - 77
Pizza Today - August 2015 - The Marketplace
Pizza Today - August 2015 - 79
Pizza Today - August 2015 - 80
Pizza Today - August 2015 - 81
Pizza Today - August 2015 - 82
Pizza Today - August 2015 - 83
Pizza Today - August 2015 - 84
Pizza Today - August 2015 - 85
Pizza Today - August 2015 - 86
Pizza Today - August 2015 - 87
Pizza Today - August 2015 - 88
Pizza Today - August 2015 - Reader’s Resource
Pizza Today - August 2015 - Behind the Scenes
Pizza Today - August 2015 - Cover3
Pizza Today - August 2015 - Cover4
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