Pizza Today - January 2016 - 52

feature / TECHNOLOGY

By

SUSAN
JOHNSTON TAYLOR
Photo by

JOSH KEOWN

On a Roll
Smartphones apps aren't just for the big guys

I

t seems just about everyone
has a smartphone or tablet app
these days -- from large chain
restaurants to your local hardware
store. In fact, a Florida woman being
held hostage made headlines last year
after she used the Pizza Hut app to
send out a plea for help from 911 in
the comments section of her pizza
order. It's not every day that a pizzeria app saves a life, but it can make
life easier for your staff and your
customers.

5 2 / P I Z Z AT O D AY. C O M / J A N UA R Y 2 0 1 6

The Pizza Press, which has
locations in Anaheim and
Orange, California, has had a

mobile app for about two years that
allows customers to order pizzas
online, view the menu and identify
the closest location. Ensuring order
accuracy was a big driver behind the
app, says owner Dara Meleki. "The
build-your-own concept and assembly line process in pizza is trending
really heavily right now," he says. "We
had to think about 'how much we

really take in phone orders, and how
are phone orders really that accurate?'
We wanted to be sure that what the
guest is asking for is accurate."
Using the app, which is available
through Google Play, the iTunes
store, Facebook and The Pizza Press
Web site, customers can customize pizzas and also place orders in
advance. "If it's Friday and you want
to pick up a pizza on the way home
for my kids, you can do that," Meleki
says. Aside from the convenience fac-



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Pizza Today - January 2016

Table of Contents for the Digital Edition of Pizza Today - January 2016

Pizza Today - January 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Destinations
Dough Doctor
Late-night Security
From-scratch Products
Ingredient Updates
Creative Kids Menu
Branding as Artisan
Smartphone Apps
Pizza Today on the Road: Pizza Bar, Miami, FL
Pizza Today on the Road: Pizza Bar, Miami, FL
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Snapped
Pizza Today - January 2016 - CT1
Pizza Today - January 2016 - CT2
Pizza Today - January 2016 - Pizza Today - January 2016
Pizza Today - January 2016 - Cover2
Pizza Today - January 2016 - Commentary
Pizza Today - January 2016 - 4
Pizza Today - January 2016 - 5
Pizza Today - January 2016 - Contents
Pizza Today - January 2016 - 7
Pizza Today - January 2016 - 8
Pizza Today - January 2016 - 9
Pizza Today - January 2016 - Contributors
Pizza Today - January 2016 - 11
Pizza Today - January 2016 - Expo Spotlight
Pizza Today - January 2016 - 13
Pizza Today - January 2016 - Interact
Pizza Today - January 2016 - 15
Pizza Today - January 2016 - Conversation
Pizza Today - January 2016 - 17
Pizza Today - January 2016 - Man on the Street
Pizza Today - January 2016 - 19
Pizza Today - January 2016 - Respecting the Craft
Pizza Today - January 2016 - 21
Pizza Today - January 2016 - Trending Recipes
Pizza Today - January 2016 - 23
Pizza Today - January 2016 - Destinations
Pizza Today - January 2016 - 25
Pizza Today - January 2016 - Dough Doctor
Pizza Today - January 2016 - 27
Pizza Today - January 2016 - 28
Pizza Today - January 2016 - 29
Pizza Today - January 2016 - Late-night Security
Pizza Today - January 2016 - 31
Pizza Today - January 2016 - 32
Pizza Today - January 2016 - 33
Pizza Today - January 2016 - From-scratch Products
Pizza Today - January 2016 - 35
Pizza Today - January 2016 - 36
Pizza Today - January 2016 - 37
Pizza Today - January 2016 - Ingredient Updates
Pizza Today - January 2016 - 39
Pizza Today - January 2016 - 40
Pizza Today - January 2016 - 41
Pizza Today - January 2016 - 42
Pizza Today - January 2016 - 43
Pizza Today - January 2016 - Creative Kids Menu
Pizza Today - January 2016 - 45
Pizza Today - January 2016 - 46
Pizza Today - January 2016 - 47
Pizza Today - January 2016 - Branding as Artisan
Pizza Today - January 2016 - 49
Pizza Today - January 2016 - 50
Pizza Today - January 2016 - 51
Pizza Today - January 2016 - Smartphone Apps
Pizza Today - January 2016 - 53
Pizza Today - January 2016 - 54
Pizza Today - January 2016 - 55
Pizza Today - January 2016 - Pizza Today on the Road: Pizza Bar, Miami, FL
Pizza Today - January 2016 - 57
Pizza Today - January 2016 - 58
Pizza Today - January 2016 - 59
Pizza Today - January 2016 - Pizza Today on the Road: Pizza Bar, Miami, FL
Pizza Today - January 2016 - 61
Pizza Today - January 2016 - 62
Pizza Today - January 2016 - 63
Pizza Today - January 2016 - 64
Pizza Today - January 2016 - 65
Pizza Today - January 2016 - 66
Pizza Today - January 2016 - Product Showcase
Pizza Today - January 2016 - 68
Pizza Today - January 2016 - 69
Pizza Today - January 2016 - Pizza Today Yellow Pages
Pizza Today - January 2016 - 71
Pizza Today - January 2016 - 72
Pizza Today - January 2016 - 73
Pizza Today - January 2016 - 74
Pizza Today - January 2016 - 75
Pizza Today - January 2016 - 76
Pizza Today - January 2016 - 77
Pizza Today - January 2016 - The Marketplace
Pizza Today - January 2016 - 79
Pizza Today - January 2016 - 80
Pizza Today - January 2016 - 81
Pizza Today - January 2016 - 82
Pizza Today - January 2016 - 83
Pizza Today - January 2016 - 84
Pizza Today - January 2016 - 85
Pizza Today - January 2016 - 86
Pizza Today - January 2016 - 87
Pizza Today - January 2016 - 88
Pizza Today - January 2016 - Reader’s Resource
Pizza Today - January 2016 - Snapped
Pizza Today - January 2016 - Cover3
Pizza Today - January 2016 - Cover4
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