Pizza Today - February 2016 - 10

contributors

VOLUME 34 * NUMBER 2 * FEBRUARY 2016
The Official Publication of the
National Association of Pizzeria Operators (NAPO)

MANDY WOLF DETWILER

SCOTT ANTHONY

HEIDI LYNN RUSSELL

Owner of Punxsy
Pizza in Punxsutawny, Pennsylvania
(window marketing,
pp. 34-36)

Kentucky-based
freelance writer (strip
malls, pp. 30-32)

JOHN GUTEKANST

Managing Editor
(Corpus Christi,
Texas features, pp.
72-78)

Owner of Avalanche Pizza
Athens, Ohio
(shrimp, pp. 38-42)

Corpus Christi,
Texas, is a small
city with a surprising number of
chain and franchise
restaurants. Our
two features show
how these operators are faring as
independents. And
while the area is
largely comprised
of tourists during the warmer
months, keeping up
with locals is critical during off-peak
times.

Shrimp is that
luxury topping
that pairs well on
a pizza, in many
ways turning any
pizza into a day at
the beach.

Future sales are
on the outside
looking in. You
have a window of
opportunity to get
them through that
door. Learn how
to best utilize this
opportunity to get
customers to look
in and come in
your store.

Our 2015 awards include:
* Best Single Issue, August 2014 by Jeremy White, Mandy
Detwiler, Rick Daugherty, Josh Keown and Denise Greer:
NINTH PLACE
* Best Use of Social Media - Jeremy White, Mandy Detwiler,
Josh Keown, Rick Daugherty and Denise Greer: GOLD AWARD

What surprised me
about the strip mall
story participants was
that they each choose
to stay in their strip
mall locations. They
know how to think outside the box, i.e. the
strip mall environment,
to increase customer
loyalty and succeed
no matter the physical
location. They have
unique insights from
which everyone can
learn, but what they
all have in common is
flexibility and positive
attitudes to make their
businesses work.

* Focus/Profile Article, Pizzeria Lola (2014
Independent of the Year by Jeremy White:
BRONZE AWARD
* Regular Column, Man on the Street by Scott
Wiener: SILVER AWARD
* Best Feature Design for our Independent
of the Year layout by Josh Keown: SILVER
AWARD
* Front Cover, Photography for the June
2014 cover by Josh Keown: HONORABLE
MENTION
* Front Cover Special Issue for the 2015
Menu Guide (Dec. issue) by Josh Keown:
HONORABLE MENTION
* Department, Interact page by Mandy Detwiler
and Josh Keown: HONORABLE MENTION

Vice President/Publisher
Pete Lachapelle - plachapelle@pizzatoday.com
Editor-in-Chief
Jeremy White - jwhite@pizzatoday.com
Managing Editor/ Food Stylist
Mandy Wolf Detwiler - mdetwiler@pizzatoday.com
Associate Editor
Denise Greer - dgreer@pizzatoday.com
Contributing Editors
Jeff Freehof and Tony Gemignani
Creative Director/Photographer
Rick Daugherty - rdaugherty@pizzatoday.com
Art Director/Photographer
Josh Keown - jkeown@pizzatoday.com
Production Director
Nan McDowell - nan.mcdowell@emeraldexpo.com
Production Manager
Vicki Peck - vicki.peck@emeraldexpo.com
Associate Publisher
Brent Auman - bauman@pizzatoday.com
(815) 395-6517
Associate Publisher
Jerry Moschella - jmoschella@pizzatoday.com
(407) 737-7707
Marketplace & Yellow Pages Sales Director
Stacie Dennison - sdennison@pizzatoday.com
(502) 736-9508
Tradeshow Sales Manager
Bobbie MacIntosh - bmacintosh@pizzatoday.com
(502) 736-9500
Tradeshow Director
Bill Oakley - boakley@pizzatoday.com
Conference Content Director
Bruce Allar - ballar@pizzatoday.com
Applications Billing Coordinator, Trandeshows and Advertising
Patty Crone - pcrone@pizzatoday.com
National Association of Pizzeria Operators
Stacie Dennison - sdennison@pizzatoday.com
Executive Vice President
Design, Military, Healthcare, Antique and Food Group
Joe Randall
joe.randall@emeraldexpo.com
1145 Sanctuary Parkway Suite 355
Alpharetta, GA 30009

Chief Executive Officer and President
David Loechner

Pizza Today is a trademark
owned exclusively
by Emerald Expositions, LLC.
Copyright © 2015.
Emerald Expositions, LLC.
All rights reserved.

asae

American Society
of Association
Executives

Pizza Today
908 S. 8th St., Ste 200,
Louisville, KY 40203
502-736-9500
www.PizzaToday.com

National
Restaurant
Association

1 0 / P I Z Z AT O D AY. C O M / F E B R UA R Y 2 0 1 6

Subscription Rates
One Year:
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Foreign: $179.90
Agency Discount: 20%
To order, please call
Emerald Expo
Customer Service:
847-763-9546
866-249-6122

Chief Financial Officer and Treasurer
Philip Evans
Chief Information Officer
Bill Charles
Vice President, General Counsel and Secretary
David Gosling
Senior Vice President, Operations
Lori Jenks
Senior Vice President, Digital
Teresa Reilly
Vice President, Marketing Services
Joanne Wheatley
Vice President, Human Resources
Eileen Deady
Vice President, Corporate Operations
Denise Bashem


http://www.PizzaToday.com http://www.PIZZATODAY.COM

Pizza Today - February 2016

Table of Contents for the Digital Edition of Pizza Today - February 2016

Pizza Today - February 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Destinations
Dough Doctor
Standing out in a strip mall
Window marketing
Shrimp on pizza
Stromboli
Portion control
Leasing concerns
Loyalty Rewards Programs
Employee performance reviews
Pizza Expo 2016
Pizza Today on the Road: B & J’s Pizza Restaurant, Corpus Christi, TX
Pizza Today on the Road: Authentic New York Pizza, Corpus Christi, TX
Preferred Supplier
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Snapped
Pizza Today - February 2016 - CT1
Pizza Today - February 2016 - CT2
Pizza Today - February 2016 - Pizza Today - February 2016
Pizza Today - February 2016 - Cover2
Pizza Today - February 2016 - Commentary
Pizza Today - February 2016 - 4
Pizza Today - February 2016 - 5
Pizza Today - February 2016 - Contents
Pizza Today - February 2016 - 7
Pizza Today - February 2016 - 8
Pizza Today - February 2016 - 9
Pizza Today - February 2016 - Contributors
Pizza Today - February 2016 - 11
Pizza Today - February 2016 - Expo Spotlight
Pizza Today - February 2016 - 13
Pizza Today - February 2016 - Interact
Pizza Today - February 2016 - 15
Pizza Today - February 2016 - Conversation
Pizza Today - February 2016 - 17
Pizza Today - February 2016 - Man on the Street
Pizza Today - February 2016 - 19
Pizza Today - February 2016 - Respecting the Craft
Pizza Today - February 2016 - 21
Pizza Today - February 2016 - Trending Recipes
Pizza Today - February 2016 - 23
Pizza Today - February 2016 - Destinations
Pizza Today - February 2016 - 25
Pizza Today - February 2016 - Dough Doctor
Pizza Today - February 2016 - 27
Pizza Today - February 2016 - 28
Pizza Today - February 2016 - 29
Pizza Today - February 2016 - Standing out in a strip mall
Pizza Today - February 2016 - 31
Pizza Today - February 2016 - 32
Pizza Today - February 2016 - 33
Pizza Today - February 2016 - Window marketing
Pizza Today - February 2016 - 35
Pizza Today - February 2016 - 36
Pizza Today - February 2016 - 37
Pizza Today - February 2016 - Shrimp on pizza
Pizza Today - February 2016 - 39
Pizza Today - February 2016 - 40
Pizza Today - February 2016 - 41
Pizza Today - February 2016 - 42
Pizza Today - February 2016 - 43
Pizza Today - February 2016 - Stromboli
Pizza Today - February 2016 - 45
Pizza Today - February 2016 - 46
Pizza Today - February 2016 - 47
Pizza Today - February 2016 - Portion control
Pizza Today - February 2016 - 49
Pizza Today - February 2016 - 50
Pizza Today - February 2016 - 51
Pizza Today - February 2016 - Leasing concerns
Pizza Today - February 2016 - 53
Pizza Today - February 2016 - 54
Pizza Today - February 2016 - 55
Pizza Today - February 2016 - Loyalty Rewards Programs
Pizza Today - February 2016 - 57
Pizza Today - February 2016 - 58
Pizza Today - February 2016 - 59
Pizza Today - February 2016 - Employee performance reviews
Pizza Today - February 2016 - 61
Pizza Today - February 2016 - 62
Pizza Today - February 2016 - 63
Pizza Today - February 2016 - Pizza Expo 2016
Pizza Today - February 2016 - 65
Pizza Today - February 2016 - 66
Pizza Today - February 2016 - 67
Pizza Today - February 2016 - 68
Pizza Today - February 2016 - 69
Pizza Today - February 2016 - 70
Pizza Today - February 2016 - 71
Pizza Today - February 2016 - Pizza Today on the Road: B & J’s Pizza Restaurant, Corpus Christi, TX
Pizza Today - February 2016 - 73
Pizza Today - February 2016 - 74
Pizza Today - February 2016 - 75
Pizza Today - February 2016 - Pizza Today on the Road: Authentic New York Pizza, Corpus Christi, TX
Pizza Today - February 2016 - 77
Pizza Today - February 2016 - 78
Pizza Today - February 2016 - 79
Pizza Today - February 2016 - Preferred Supplier
Pizza Today - February 2016 - 81
Pizza Today - February 2016 - 82
Pizza Today - February 2016 - 83
Pizza Today - February 2016 - 84
Pizza Today - February 2016 - 85
Pizza Today - February 2016 - 86
Pizza Today - February 2016 - 87
Pizza Today - February 2016 - 88
Pizza Today - February 2016 - 89
Pizza Today - February 2016 - 90
Pizza Today - February 2016 - 91
Pizza Today - February 2016 - 92
Pizza Today - February 2016 - 93
Pizza Today - February 2016 - 94
Pizza Today - February 2016 - 95
Pizza Today - February 2016 - 96
Pizza Today - February 2016 - 97
Pizza Today - February 2016 - 98
Pizza Today - February 2016 - 99
Pizza Today - February 2016 - 100
Pizza Today - February 2016 - 101
Pizza Today - February 2016 - 102
Pizza Today - February 2016 - Product Showcase
Pizza Today - February 2016 - 104
Pizza Today - February 2016 - 105
Pizza Today - February 2016 - Pizza Today Yellow Pages
Pizza Today - February 2016 - 107
Pizza Today - February 2016 - 108
Pizza Today - February 2016 - 109
Pizza Today - February 2016 - 110
Pizza Today - February 2016 - 111
Pizza Today - February 2016 - 112
Pizza Today - February 2016 - 113
Pizza Today - February 2016 - 114
Pizza Today - February 2016 - The Marketplace
Pizza Today - February 2016 - 116
Pizza Today - February 2016 - 117
Pizza Today - February 2016 - 118
Pizza Today - February 2016 - 119
Pizza Today - February 2016 - 120
Pizza Today - February 2016 - 121
Pizza Today - February 2016 - 122
Pizza Today - February 2016 - 123
Pizza Today - February 2016 - 124
Pizza Today - February 2016 - 125
Pizza Today - February 2016 - 126
Pizza Today - February 2016 - 127
Pizza Today - February 2016 - 128
Pizza Today - February 2016 - Reader’s Resource
Pizza Today - February 2016 - Snapped
Pizza Today - February 2016 - Cover3
Pizza Today - February 2016 - Cover4
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https://www.nxtbook.com/emerald/pizzatoday/202105
https://www.nxtbook.com/emerald/pizzatoday/202104
https://www.nxtbook.com/nxtbooks/pizzatoday/202103
https://www.nxtbook.com/nxtbooks/pizzatoday/202102
https://www.nxtbook.com/nxtbooks/pizzatoday/202101
https://www.nxtbook.com/nxtbooks/pizzatoday/202012
https://www.nxtbook.com/nxtbooks/pizzatoday/202011
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https://www.nxtbook.com/nxtbooks/pizzatoday/expo_2020
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https://www.nxtbook.com/nxtbooks/pizzatoday/202004
https://www.nxtbook.com/nxtbooks/pizzatoday/202003
https://www.nxtbook.com/nxtbooks/pizzatoday/202002
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https://www.nxtbook.com/nxtbooks/pizzatoday/201912
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https://www.nxtbook.com/nxtbooks/pizzatoday/201809
https://www.nxtbook.com/nxtbooks/pizzatoday/201808
https://www.nxtbook.com/nxtbooks/pizzatoday/201807
https://www.nxtbook.com/nxtbooks/pizzatoday/201806
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https://www.nxtbook.com/nxtbooks/pizzatoday/201804
https://www.nxtbook.com/nxtbooks/pizzatoday/201803
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https://www.nxtbook.com/nxtbooks/pizzatoday/201801
https://www.nxtbook.com/nxtbooks/pizzatoday/201712
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https://www.nxtbook.com/nxtbooks/pizzatoday/201706
https://www.nxtbook.com/nxtbooks/pizzatoday/201705
https://www.nxtbook.com/nxtbooks/pizzatoday/201704
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https://www.nxtbook.com/nxtbooks/pizzatoday/201702
https://www.nxtbook.com/nxtbooks/pizzatoday/201701
https://www.nxtbook.com/nxtbooks/pizzatoday/201612
https://www.nxtbook.com/nxtbooks/pizzatoday/201611
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https://www.nxtbook.com/nxtbooks/pizzatoday/201609
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