Pizza Today - February 2016 - 40

S

hrimp can be an asset to your
pizzeria by manipulating
your menu to accommodate
the many seafood lovers in
America. Granted, some traditionally
inclined people may stick to that old
and dry rule of never allowing seafood
on a pizza, but those tired culinary fairy
tales are being broken like never before
by innovative chefs and restaurants
who combine shrimp and pizzas to
blow your mind.
Shrimp has always been popular because of its natural abundance and the
ease at which it could be caught using
a net. In the fourth century, Plhiloxenus described honey-glazed shrimp
as a favorite of the Greek banquets.
The Imperial Romans went crazy for
"garum" (now called coloratura). It was
a sauce of fermented shrimp, anchovy,
fish and salt. In the 1500s, when the
conquistadors reached the Aztec capital
of Tenochtitlan, they marveled at the
array of freshwater shrimp wrapped

in tortillas with tadpoles, beans and a
froth from the lake (now Mexico City)
compressed into a type of cheese.
As a restaurateur, there are
many traps, misinformation and
just downright "what?" moments

when buying, cooking, serving and
pricing shrimp. I recently bought
a 32-ounce bag of shrimp for $16.
When it unfroze, the shrimp weighed
27 ounces even before shelling them!
So let's immerse ourselves in the 1-23s of shrimp before buying a whole
case and ending up in the drink:
1. Size matters. The industry
has devised a measuring system for
shrimp because there are so many
different sizes of shrimp. This dual
numbering system should be -- but
isn't -- on every bag and case of
shrimp. It's a little box with "shrimp
count per pound" and then two numbers with a backwards slash in between them like these: 13/15; 16/20;

21/25; 26/30; 31/40; 41/50; 51/60;
61/70 and 71/90. The first number
is the minimum amount of shrimp
that equal a pound (16 ounces) and
the last number is the maximum
amount of shrimp equaling a pound.
The higher these numbers are, the
smaller the shrimp. And the larger
the shrimp, the higher the price -
with a few exceptions.
2. Additives. Let's face it: fresh
shrimp are the best...period. But if
you have to use frozen, please know
that a lot of shrimp is immersed
in polyphosphates or tripolyphosphates. A phosphate is a salt
of sulfuric acid found naturally.
This chemical is known to hold in
moisture in the proteins to prevent
"drip loss" in seafood. Overuse can
cause the shrimp to look larger, thus
increasing the price regardless of
that bleachy taste. I try to only buy
shrimp with the ingredients on the
label that reads "shrimp, salt."
3. Price. We've all been disappointed after biting into a giant
fried shrimp only to find a skimpy
shrimp inside the cave of crust. The
same holds true for pizzas, which is
why the "spread" of this topping on
a pie is all-important. For example,
13/15 count shrimp can run you
$.89 apiece. That means that five of
these shrimp will cost you $4.45.
I've used 21/25 shrimp that are
$.42 per shrimp. This can cost up to
$4.50 per pizza, but with less cheese
and cheaper supporting toppings, an
acceptable food cost can look like
this:
Shrimp $4.50
Dough $.32
Alfredo Sauce $.30
Artichoke $.89
Basil $.38
Pamigiano $.93= $7.32 pizza cost.
That $7.32 shrimp pie, if sold for
$19.99, would be a 36-percent food
cost and an increase of revenue of
$12.67. If it were priced at $21.99,

4 0 / P I Z Z AT O D AY. C O M / F E B R UA R Y 2 0 1 6


http://www.ammfg.com http://www.ammfg.com http://www.PIZZATODAY.COM

Pizza Today - February 2016

Table of Contents for the Digital Edition of Pizza Today - February 2016

Pizza Today - February 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Destinations
Dough Doctor
Standing out in a strip mall
Window marketing
Shrimp on pizza
Stromboli
Portion control
Leasing concerns
Loyalty Rewards Programs
Employee performance reviews
Pizza Expo 2016
Pizza Today on the Road: B & J’s Pizza Restaurant, Corpus Christi, TX
Pizza Today on the Road: Authentic New York Pizza, Corpus Christi, TX
Preferred Supplier
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Snapped
Pizza Today - February 2016 - CT1
Pizza Today - February 2016 - CT2
Pizza Today - February 2016 - Pizza Today - February 2016
Pizza Today - February 2016 - Cover2
Pizza Today - February 2016 - Commentary
Pizza Today - February 2016 - 4
Pizza Today - February 2016 - 5
Pizza Today - February 2016 - Contents
Pizza Today - February 2016 - 7
Pizza Today - February 2016 - 8
Pizza Today - February 2016 - 9
Pizza Today - February 2016 - Contributors
Pizza Today - February 2016 - 11
Pizza Today - February 2016 - Expo Spotlight
Pizza Today - February 2016 - 13
Pizza Today - February 2016 - Interact
Pizza Today - February 2016 - 15
Pizza Today - February 2016 - Conversation
Pizza Today - February 2016 - 17
Pizza Today - February 2016 - Man on the Street
Pizza Today - February 2016 - 19
Pizza Today - February 2016 - Respecting the Craft
Pizza Today - February 2016 - 21
Pizza Today - February 2016 - Trending Recipes
Pizza Today - February 2016 - 23
Pizza Today - February 2016 - Destinations
Pizza Today - February 2016 - 25
Pizza Today - February 2016 - Dough Doctor
Pizza Today - February 2016 - 27
Pizza Today - February 2016 - 28
Pizza Today - February 2016 - 29
Pizza Today - February 2016 - Standing out in a strip mall
Pizza Today - February 2016 - 31
Pizza Today - February 2016 - 32
Pizza Today - February 2016 - 33
Pizza Today - February 2016 - Window marketing
Pizza Today - February 2016 - 35
Pizza Today - February 2016 - 36
Pizza Today - February 2016 - 37
Pizza Today - February 2016 - Shrimp on pizza
Pizza Today - February 2016 - 39
Pizza Today - February 2016 - 40
Pizza Today - February 2016 - 41
Pizza Today - February 2016 - 42
Pizza Today - February 2016 - 43
Pizza Today - February 2016 - Stromboli
Pizza Today - February 2016 - 45
Pizza Today - February 2016 - 46
Pizza Today - February 2016 - 47
Pizza Today - February 2016 - Portion control
Pizza Today - February 2016 - 49
Pizza Today - February 2016 - 50
Pizza Today - February 2016 - 51
Pizza Today - February 2016 - Leasing concerns
Pizza Today - February 2016 - 53
Pizza Today - February 2016 - 54
Pizza Today - February 2016 - 55
Pizza Today - February 2016 - Loyalty Rewards Programs
Pizza Today - February 2016 - 57
Pizza Today - February 2016 - 58
Pizza Today - February 2016 - 59
Pizza Today - February 2016 - Employee performance reviews
Pizza Today - February 2016 - 61
Pizza Today - February 2016 - 62
Pizza Today - February 2016 - 63
Pizza Today - February 2016 - Pizza Expo 2016
Pizza Today - February 2016 - 65
Pizza Today - February 2016 - 66
Pizza Today - February 2016 - 67
Pizza Today - February 2016 - 68
Pizza Today - February 2016 - 69
Pizza Today - February 2016 - 70
Pizza Today - February 2016 - 71
Pizza Today - February 2016 - Pizza Today on the Road: B & J’s Pizza Restaurant, Corpus Christi, TX
Pizza Today - February 2016 - 73
Pizza Today - February 2016 - 74
Pizza Today - February 2016 - 75
Pizza Today - February 2016 - Pizza Today on the Road: Authentic New York Pizza, Corpus Christi, TX
Pizza Today - February 2016 - 77
Pizza Today - February 2016 - 78
Pizza Today - February 2016 - 79
Pizza Today - February 2016 - Preferred Supplier
Pizza Today - February 2016 - 81
Pizza Today - February 2016 - 82
Pizza Today - February 2016 - 83
Pizza Today - February 2016 - 84
Pizza Today - February 2016 - 85
Pizza Today - February 2016 - 86
Pizza Today - February 2016 - 87
Pizza Today - February 2016 - 88
Pizza Today - February 2016 - 89
Pizza Today - February 2016 - 90
Pizza Today - February 2016 - 91
Pizza Today - February 2016 - 92
Pizza Today - February 2016 - 93
Pizza Today - February 2016 - 94
Pizza Today - February 2016 - 95
Pizza Today - February 2016 - 96
Pizza Today - February 2016 - 97
Pizza Today - February 2016 - 98
Pizza Today - February 2016 - 99
Pizza Today - February 2016 - 100
Pizza Today - February 2016 - 101
Pizza Today - February 2016 - 102
Pizza Today - February 2016 - Product Showcase
Pizza Today - February 2016 - 104
Pizza Today - February 2016 - 105
Pizza Today - February 2016 - Pizza Today Yellow Pages
Pizza Today - February 2016 - 107
Pizza Today - February 2016 - 108
Pizza Today - February 2016 - 109
Pizza Today - February 2016 - 110
Pizza Today - February 2016 - 111
Pizza Today - February 2016 - 112
Pizza Today - February 2016 - 113
Pizza Today - February 2016 - 114
Pizza Today - February 2016 - The Marketplace
Pizza Today - February 2016 - 116
Pizza Today - February 2016 - 117
Pizza Today - February 2016 - 118
Pizza Today - February 2016 - 119
Pizza Today - February 2016 - 120
Pizza Today - February 2016 - 121
Pizza Today - February 2016 - 122
Pizza Today - February 2016 - 123
Pizza Today - February 2016 - 124
Pizza Today - February 2016 - 125
Pizza Today - February 2016 - 126
Pizza Today - February 2016 - 127
Pizza Today - February 2016 - 128
Pizza Today - February 2016 - Reader’s Resource
Pizza Today - February 2016 - Snapped
Pizza Today - February 2016 - Cover3
Pizza Today - February 2016 - Cover4
https://www.nxtbook.com/emerald/pizzatoday/202404
https://www.nxtbook.com/emerald/pizzatoday/202403
https://www.nxtbook.com/emerald/pizzatoday/202402
https://www.nxtbook.com/emerald/pizzatoday/202401
https://www.nxtbook.com/emerald/pizzatoday/202312
https://www.nxtbook.com/emerald/pizzatoday/202311
https://www.nxtbook.com/emerald/pizzatoday/202310
https://www.nxtbook.com/emerald/pizzatoday/202309
https://www.nxtbook.com/emerald/pizzatoday/202308
https://www.nxtbook.com/emerald/pizzatoday/202307
https://www.nxtbook.com/emerald/pizzatoday/202306
https://www.nxtbook.com/emerald/pizzatoday/202305
https://www.nxtbook.com/emerald/pizzatoday/202304
https://www.nxtbook.com/emerald/pizzatoday/202303
https://www.nxtbook.com/emerald/pizzatoday/202302
https://www.nxtbook.com/emerald/pizzatoday/202301
https://www.nxtbook.com/emerald/pizzatoday/202212
https://www.nxtbook.com/emerald/pizzatoday/202211
https://www.nxtbook.com/emerald/pizzatoday/202210
https://www.nxtbook.com/emerald/pizzatoday/202209
https://www.nxtbook.com/emerald/pizzatoday/202208
https://www.nxtbook.com/emerald/pizzatoday/202207
https://www.nxtbook.com/emerald/pizzatoday/202206
https://www.nxtbook.com/emerald/pizzatoday/202205
https://www.nxtbook.com/emerald/pizzatoday/202204
https://www.nxtbook.com/emerald/pizzatoday/202203
https://www.nxtbook.com/emerald/pizzatoday/202202
https://www.nxtbook.com/emerald/pizzatoday/202201
https://www.nxtbook.com/emerald/pizzatoday/202112
https://www.nxtbook.com/emerald/pizzatoday/202111
https://www.nxtbook.com/emerald/pizzatoday/202110
https://www.nxtbook.com/emerald/pizzatoday/202109
https://www.nxtbook.com/emerald/pizzatoday/202108
https://www.nxtbook.com/emerald/pizzatoday/202107
https://www.nxtbook.com/emerald/pizzatoday/202106
https://www.nxtbook.com/emerald/pizzatoday/202105
https://www.nxtbook.com/emerald/pizzatoday/202104
https://www.nxtbook.com/nxtbooks/pizzatoday/202103
https://www.nxtbook.com/nxtbooks/pizzatoday/202102
https://www.nxtbook.com/nxtbooks/pizzatoday/202101
https://www.nxtbook.com/nxtbooks/pizzatoday/202012
https://www.nxtbook.com/nxtbooks/pizzatoday/202011
https://www.nxtbook.com/nxtbooks/pizzatoday/202010
https://www.nxtbook.com/nxtbooks/pizzatoday/202009
https://www.nxtbook.com/nxtbooks/pizzatoday/202008
https://www.nxtbook.com/nxtbooks/pizzatoday/202007
https://www.nxtbook.com/nxtbooks/pizzatoday/202006
https://www.nxtbook.com/nxtbooks/pizzatoday/expo_2020
https://www.nxtbook.com/nxtbooks/pizzatoday/202005
https://www.nxtbook.com/nxtbooks/pizzatoday/202004
https://www.nxtbook.com/nxtbooks/pizzatoday/202003
https://www.nxtbook.com/nxtbooks/pizzatoday/202002
https://www.nxtbook.com/nxtbooks/pizzatoday/202001
https://www.nxtbook.com/nxtbooks/pizzatoday/201912
https://www.nxtbook.com/nxtbooks/pizzatoday/201911
https://www.nxtbook.com/nxtbooks/pizzatoday/201910
https://www.nxtbook.com/nxtbooks/pizzatoday/201909
https://www.nxtbook.com/nxtbooks/pizzatoday/201908
https://www.nxtbook.com/nxtbooks/pizzatoday/201907
https://www.nxtbook.com/nxtbooks/pizzatoday/201906
https://www.nxtbook.com/nxtbooks/pizzatoday/201905
https://www.nxtbook.com/nxtbooks/pizzatoday/201904
https://www.nxtbook.com/nxtbooks/pizzatoday/201903
https://www.nxtbook.com/nxtbooks/pizzatoday/201902
https://www.nxtbook.com/nxtbooks/pizzatoday/201901
https://www.nxtbook.com/nxtbooks/pizzatoday/201812
https://www.nxtbook.com/nxtbooks/pizzatoday/201811
https://www.nxtbook.com/nxtbooks/pizzatoday/201810
https://www.nxtbook.com/nxtbooks/pizzatoday/201809
https://www.nxtbook.com/nxtbooks/pizzatoday/201808
https://www.nxtbook.com/nxtbooks/pizzatoday/201807
https://www.nxtbook.com/nxtbooks/pizzatoday/201806
https://www.nxtbook.com/nxtbooks/pizzatoday/201805
https://www.nxtbook.com/nxtbooks/pizzatoday/201804
https://www.nxtbook.com/nxtbooks/pizzatoday/201803
https://www.nxtbook.com/nxtbooks/pizzatoday/201802
https://www.nxtbook.com/nxtbooks/pizzatoday/201801
https://www.nxtbook.com/nxtbooks/pizzatoday/201712
https://www.nxtbook.com/nxtbooks/pizzatoday/201711
https://www.nxtbook.com/nxtbooks/pizzatoday/201710
https://www.nxtbook.com/nxtbooks/pizzatoday/201709
https://www.nxtbook.com/nxtbooks/pizzatoday/201708
https://www.nxtbook.com/nxtbooks/pizzatoday/201707
https://www.nxtbook.com/nxtbooks/pizzatoday/201706
https://www.nxtbook.com/nxtbooks/pizzatoday/201705
https://www.nxtbook.com/nxtbooks/pizzatoday/201704
https://www.nxtbook.com/nxtbooks/pizzatoday/201703
https://www.nxtbook.com/nxtbooks/pizzatoday/201702
https://www.nxtbook.com/nxtbooks/pizzatoday/201701
https://www.nxtbook.com/nxtbooks/pizzatoday/201612
https://www.nxtbook.com/nxtbooks/pizzatoday/201611
https://www.nxtbook.com/nxtbooks/pizzatoday/201610
https://www.nxtbook.com/nxtbooks/pizzatoday/201609
https://www.nxtbook.com/nxtbooks/pizzatoday/201608
https://www.nxtbook.com/nxtbooks/pizzatoday/201607
https://www.nxtbook.com/nxtbooks/pizzatoday/201606
https://www.nxtbook.com/nxtbooks/pizzatoday/201605
https://www.nxtbook.com/nxtbooks/pizzatoday/201604
https://www.nxtbook.com/nxtbooks/pizzatoday/201603
https://www.nxtbook.com/nxtbooks/pizzatoday/201602
https://www.nxtbook.com/nxtbooks/pizzatoday/201601
https://www.nxtbook.com/nxtbooks/pizzatoday/201512
https://www.nxtbook.com/nxtbooks/pizzatoday/201511
https://www.nxtbook.com/nxtbooks/pizzatoday/201510
https://www.nxtbook.com/nxtbooks/pizzatoday/201509
https://www.nxtbook.com/nxtbooks/pizzatoday/201508
https://www.nxtbook.com/nxtbooks/pizzatoday/201507
https://www.nxtbookmedia.com