Pizza Today - May 2016 - 16

conversation

TOM BROWN

HOMETOWN PIZZA / LAGRANGE, KENTUCKY

TOM LETS US IN ON
THE PIZZA COMPANY'S
GROWTH, MOBILE
AND COMMUNITY
INITIATIVES
The regional pizza company, which was
founded in 1982, recently opened its 18th
store and has launched a mobile pizza
kitchen for catering and events.

HOMETOWN PIZZA IS A COMMUNITYBASED RESTAURANT. We're the local

pizza joint for little league tournaments,
watching the game with friends, family
night, and even date night. Our focus
is on the quality of the pizza. We're not
fancy, but we are ahead of the times. We
offer traditional thin, authentic thick and
gluten-free crusts. Our produce is locally
sourced from a Kentucky Proud supplier
and our signature pizza sauce is the
perfect complement of flavors.
KEYS TO EXPANSION - First is the

strength of the brand. We are a 30+ year
old company with a loyal customer base.
We continuously cultivate relationships
in our communities that create interest
in neighboring counties. The second key
to our success is the experience and
expertise of our staff. We have a bounty
of long-term employees that know and
can teach our system. We celebrate the
importance of our long-term employees by
recognizing their anniversary with us and
hosting an annual company picnic. Finally,
our commitment to only serving highquality products is the foundation of who
we are. We strive to prepare as much
in store as possible and we work with
1 6 / P I Z Z AT O D AY. C O M / M AY 2 0 1 6

local suppliers. Lastly, our commitment to
infrastructure and innovation allows us to
open new locations while also effectively
managing the rest of the company.
ON COMPANY STRUCTURE -
We have developed a team of area
supervisors, a maintenance crew
and administrative support that work
together to keep all 18 locations moving
in the same direction. Regular meeting
schedules and technology investments
streamline operations and increase
communication across the board,
including with our guests. We have also
committed to a marketing schedule that
makes it possible to deliver new and
fresh products on a regular basis. We
are also always willing to look into new
opportunities and grow with the needs of
our guests.
ON ITS NEW MOBILE UNIT - The
Hometown Mobile Pizzeria is a 22-foot
self contained pizza-making machine.
Pizza Trucks of Canada customized the
trailer and installed all the equipment.
Our trailer will primarily be used to
develop the catering division, but our
locations will also be able to use it at

high-volume local events. Every Slice
Matters, our non-profit organization,
will sponsor community outreach events
through the mobile pizzeria, as well. It
will also be used to test and develop new
markets.
WHAT IS EVERY SLICE MATTERS?

Every Slice Matters was created to
impact the communities surrounding
our locations in a variety of ways. We
landscaped a courtyard to create a
community space for leisure and events,
we revitalized and improved the efficiency
of a food pantry, and, right now, we're
making plans to update the lab of a
local clinic that provides healthcare to
those without insurance...and that's just
the projects that require planning and
volunteers. Our Every Slice Savings Cards
have probably impacted the community
the most. Together we have helped raise
over $330,000 for local clubs, teams
and nonprofits. And honestly, we're just
getting started. A nonprofit definitely
comes with learning curves, as does
anything, and we're excited to see
the good we've accomplished through
Hometown Pizza and Every Slice Matters
in five, 10 - even 20 years from now.


http://www.PIZZATODAY.COM

Pizza Today - May 2016

Table of Contents for the Digital Edition of Pizza Today - May 2016

Pizza Today - May 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Destinations
Dough Doctor
Liability Issues?
The Grandma Pie
Lowering the Sodium
Trending at International Pizza Challenge
First Steps to Selling a Pizzeria
The Fast-Casual Pizza Players
Indies in Fast Casual
2016 Pizza Expo Wrap-up
Pizza Today on the Road: Slyce Pizza Bar, Tampa, FL
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Snapped
Pizza Today - May 2016 - CT1
Pizza Today - May 2016 - CT2
Pizza Today - May 2016 - Pizza Today - May 2016
Pizza Today - May 2016 - Cover2
Pizza Today - May 2016 - Commentary
Pizza Today - May 2016 - 4
Pizza Today - May 2016 - 5
Pizza Today - May 2016 - Contents
Pizza Today - May 2016 - 7
Pizza Today - May 2016 - 8
Pizza Today - May 2016 - 9
Pizza Today - May 2016 - Contributors
Pizza Today - May 2016 - 11
Pizza Today - May 2016 - Expo Spotlight
Pizza Today - May 2016 - 13
Pizza Today - May 2016 - Interact
Pizza Today - May 2016 - 15
Pizza Today - May 2016 - Conversation
Pizza Today - May 2016 - 17
Pizza Today - May 2016 - Man on the Street
Pizza Today - May 2016 - 19
Pizza Today - May 2016 - Respecting the Craft
Pizza Today - May 2016 - 21
Pizza Today - May 2016 - Trending Recipes
Pizza Today - May 2016 - 23
Pizza Today - May 2016 - Destinations
Pizza Today - May 2016 - 25
Pizza Today - May 2016 - Dough Doctor
Pizza Today - May 2016 - 27
Pizza Today - May 2016 - 28
Pizza Today - May 2016 - 29
Pizza Today - May 2016 - Liability Issues?
Pizza Today - May 2016 - 31
Pizza Today - May 2016 - 32
Pizza Today - May 2016 - 33
Pizza Today - May 2016 - The Grandma Pie
Pizza Today - May 2016 - 35
Pizza Today - May 2016 - 36
Pizza Today - May 2016 - 37
Pizza Today - May 2016 - Lowering the Sodium
Pizza Today - May 2016 - 39
Pizza Today - May 2016 - 40
Pizza Today - May 2016 - 41
Pizza Today - May 2016 - 42
Pizza Today - May 2016 - 43
Pizza Today - May 2016 - Trending at International Pizza Challenge
Pizza Today - May 2016 - 45
Pizza Today - May 2016 - 46
Pizza Today - May 2016 - 47
Pizza Today - May 2016 - First Steps to Selling a Pizzeria
Pizza Today - May 2016 - 49
Pizza Today - May 2016 - 50
Pizza Today - May 2016 - 51
Pizza Today - May 2016 - The Fast-Casual Pizza Players
Pizza Today - May 2016 - 53
Pizza Today - May 2016 - 54
Pizza Today - May 2016 - 55
Pizza Today - May 2016 - Indies in Fast Casual
Pizza Today - May 2016 - 57
Pizza Today - May 2016 - 2016 Pizza Expo Wrap-up
Pizza Today - May 2016 - 59
Pizza Today - May 2016 - 60
Pizza Today - May 2016 - 61
Pizza Today - May 2016 - Pizza Today on the Road: Slyce Pizza Bar, Tampa, FL
Pizza Today - May 2016 - 63
Pizza Today - May 2016 - 64
Pizza Today - May 2016 - 65
Pizza Today - May 2016 - 66
Pizza Today - May 2016 - Product Showcase
Pizza Today - May 2016 - 68
Pizza Today - May 2016 - 69
Pizza Today - May 2016 - Pizza Today Yellow Pages
Pizza Today - May 2016 - 71
Pizza Today - May 2016 - 72
Pizza Today - May 2016 - 73
Pizza Today - May 2016 - 74
Pizza Today - May 2016 - 75
Pizza Today - May 2016 - 76
Pizza Today - May 2016 - 77
Pizza Today - May 2016 - The Marketplace
Pizza Today - May 2016 - 79
Pizza Today - May 2016 - 80
Pizza Today - May 2016 - 81
Pizza Today - May 2016 - 82
Pizza Today - May 2016 - 83
Pizza Today - May 2016 - 84
Pizza Today - May 2016 - 85
Pizza Today - May 2016 - 86
Pizza Today - May 2016 - 87
Pizza Today - May 2016 - 88
Pizza Today - May 2016 - Reader’s Resource
Pizza Today - May 2016 - Snapped
Pizza Today - May 2016 - Cover3
Pizza Today - May 2016 - Cover4
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