Pizza Today - May 2016 - 55

Panda Express chain, made a strategic
investment in Pieology; Chipotle has
backed Pizzeria Locale since 2011;
Buffalo Wild Wings invested in PizzaRev in 2013; and Rick and Elise
Wetzel of Wetzel's Pretzels fame
sparked Blaze Pizza's founding.
The infusion of cash and, ultimately,
franchisees are feeding the category's
momentum. Last year, Pieology became the first fast casual, build-yourown pizza chain to enter Technomic's
annual top 500 chain restaurant
report and was also named the nation's fastest growing restaurant chain.
At Pieology and others, double-digit
sales and unit growth rates are the
norm, not the exception, Jordan says.
"It's too early to have the conversation of a concept like Blaze or
Pieology overtaking someone like
Domino's, but it's easy to see these
fast casuals capturing a larger pizza
share," Jordan says.
For now, fast casuals still
remain a minor player in the $45

billion pizza category, accounting for
little more than one percent of the
more than 29,000 pizza chains in the
U.S., according to Technomic.
That will undoubtedly change.
By 2019, the Telsey Advisory
Group predicts there could be as
many as 2,000 fast casual pizza joints
in the U.S. - and it's not hard to see
how.
California-based Pieology currently
boasts nearly 100 units across
12 states and Chang believes his concept can hit 1,200-1,500 units. Andrew pegs Uncle Maddio's ceiling -
at least domestically - at 1,500 units
as well. "The opportunity is big and
wide," Andrew says, adding that the
international potential is also massive
given pizza's global acceptance.
Technomic's Jordan foresees some
of the smaller chains growing and
soon landing on the Technomic 500.
The rapid evolution, she adds, will demand traditional pizza chains respond
with innovations in delivery, takeout
and menu development.

Surging Sales: Fastest
Growing Fast-Casual
Pizza Chains
1.

Blaze Pizza: 256.3%

2.

Pieology Pizzeria: 254.6%

3.

PizzaRev: 190.7%

4.

Pizza Studio: 119.8%

5.

Uncle Maddio's Pizza: 118.6%

6.

Pie Five Pizza Co.: 104.8%

7.

MOD Pizza: 89.7%

8.

Your Pie: 24.5%

*sales increase 2011-2014 according to

"The more traditional pizza players
are going to have to fight even harder
to keep their share," Jordan says.
Five years down the road, Coy
predicts there will be two to three
mainstream national players while
others blanket specific regions or
markets alongside one-off independents. "Everybody is still tinkering
and evolving, but fast casual pizza is
going to grow," Coy says.
For Andrew, among the elder
statesmen in the category with his
seven-year-old Uncle Maddio's chain,
the competition is as energizing as it
is daunting.
"Hey, it's a big nation out there,"
he says, "and I believe there's lots of
room in the marketplace for great
brands."
Game on. ■
Chicago-based writer DANIEL P.
SMITH has covered business issues and
best practices for a variety of trade
publications, newspapers, and magazines.

Top Fast Casual Pizza Chains
Chain

Sales (2014)

Units (2014)

Pieology

44,600,000

42

Blaze Pizza

33,000,000

50

MOD Pizza

27,000,000

31

Pizza Studio

23,200,000

24

Uncle Maddio's

19,600,000

30

Your Pie

18,600,000

20

PizzaRev

16,900,000

20

Pie Five Pizza Co.

15,929,000

31

*Source: Technomic 2016 Pizza Consumer Trend Report

Technomic 2016 Pizza Consumer Trend Report

M AY 2 0 1 6 / P I Z Z AT O D AY. C O M / 5 5


http://www.PIZZATODAY.COM

Pizza Today - May 2016

Table of Contents for the Digital Edition of Pizza Today - May 2016

Pizza Today - May 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Destinations
Dough Doctor
Liability Issues?
The Grandma Pie
Lowering the Sodium
Trending at International Pizza Challenge
First Steps to Selling a Pizzeria
The Fast-Casual Pizza Players
Indies in Fast Casual
2016 Pizza Expo Wrap-up
Pizza Today on the Road: Slyce Pizza Bar, Tampa, FL
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Snapped
Pizza Today - May 2016 - CT1
Pizza Today - May 2016 - CT2
Pizza Today - May 2016 - Pizza Today - May 2016
Pizza Today - May 2016 - Cover2
Pizza Today - May 2016 - Commentary
Pizza Today - May 2016 - 4
Pizza Today - May 2016 - 5
Pizza Today - May 2016 - Contents
Pizza Today - May 2016 - 7
Pizza Today - May 2016 - 8
Pizza Today - May 2016 - 9
Pizza Today - May 2016 - Contributors
Pizza Today - May 2016 - 11
Pizza Today - May 2016 - Expo Spotlight
Pizza Today - May 2016 - 13
Pizza Today - May 2016 - Interact
Pizza Today - May 2016 - 15
Pizza Today - May 2016 - Conversation
Pizza Today - May 2016 - 17
Pizza Today - May 2016 - Man on the Street
Pizza Today - May 2016 - 19
Pizza Today - May 2016 - Respecting the Craft
Pizza Today - May 2016 - 21
Pizza Today - May 2016 - Trending Recipes
Pizza Today - May 2016 - 23
Pizza Today - May 2016 - Destinations
Pizza Today - May 2016 - 25
Pizza Today - May 2016 - Dough Doctor
Pizza Today - May 2016 - 27
Pizza Today - May 2016 - 28
Pizza Today - May 2016 - 29
Pizza Today - May 2016 - Liability Issues?
Pizza Today - May 2016 - 31
Pizza Today - May 2016 - 32
Pizza Today - May 2016 - 33
Pizza Today - May 2016 - The Grandma Pie
Pizza Today - May 2016 - 35
Pizza Today - May 2016 - 36
Pizza Today - May 2016 - 37
Pizza Today - May 2016 - Lowering the Sodium
Pizza Today - May 2016 - 39
Pizza Today - May 2016 - 40
Pizza Today - May 2016 - 41
Pizza Today - May 2016 - 42
Pizza Today - May 2016 - 43
Pizza Today - May 2016 - Trending at International Pizza Challenge
Pizza Today - May 2016 - 45
Pizza Today - May 2016 - 46
Pizza Today - May 2016 - 47
Pizza Today - May 2016 - First Steps to Selling a Pizzeria
Pizza Today - May 2016 - 49
Pizza Today - May 2016 - 50
Pizza Today - May 2016 - 51
Pizza Today - May 2016 - The Fast-Casual Pizza Players
Pizza Today - May 2016 - 53
Pizza Today - May 2016 - 54
Pizza Today - May 2016 - 55
Pizza Today - May 2016 - Indies in Fast Casual
Pizza Today - May 2016 - 57
Pizza Today - May 2016 - 2016 Pizza Expo Wrap-up
Pizza Today - May 2016 - 59
Pizza Today - May 2016 - 60
Pizza Today - May 2016 - 61
Pizza Today - May 2016 - Pizza Today on the Road: Slyce Pizza Bar, Tampa, FL
Pizza Today - May 2016 - 63
Pizza Today - May 2016 - 64
Pizza Today - May 2016 - 65
Pizza Today - May 2016 - 66
Pizza Today - May 2016 - Product Showcase
Pizza Today - May 2016 - 68
Pizza Today - May 2016 - 69
Pizza Today - May 2016 - Pizza Today Yellow Pages
Pizza Today - May 2016 - 71
Pizza Today - May 2016 - 72
Pizza Today - May 2016 - 73
Pizza Today - May 2016 - 74
Pizza Today - May 2016 - 75
Pizza Today - May 2016 - 76
Pizza Today - May 2016 - 77
Pizza Today - May 2016 - The Marketplace
Pizza Today - May 2016 - 79
Pizza Today - May 2016 - 80
Pizza Today - May 2016 - 81
Pizza Today - May 2016 - 82
Pizza Today - May 2016 - 83
Pizza Today - May 2016 - 84
Pizza Today - May 2016 - 85
Pizza Today - May 2016 - 86
Pizza Today - May 2016 - 87
Pizza Today - May 2016 - 88
Pizza Today - May 2016 - Reader’s Resource
Pizza Today - May 2016 - Snapped
Pizza Today - May 2016 - Cover3
Pizza Today - May 2016 - Cover4
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