Pizza Today - May 2016 - 65

LEFT: The mobile unit serves as great advertising and works to introduce new markets to the Slyce concept.

and Bennett say they will continue
doing so all the way up to Brodey's
18th birthday. They anticipate their
support helping cover the young man's
cost of attending college one day.
The menu also features appetizers, salads, sandwiches, calzones and
stromboli.
Considering the warm reception Slyce received right out of the
gate, along with the space restrictions, it's no wonder the owners are

looking to grow. A second store is
scheduled to open any day now and a
third unit is already in the works.
Additionally, a mobile unit has helped
the brand introduce itself to customers
in nearby markets.
"We use the mobile unit all the time,"
says Bennett. "It's out there at least
once every two weeks. Up and down
the beaches, there are a tremendous

amount of events. There are blues festivals, jazz festivals, you name it. We take
it out to charity events and local school
events. It goes out 30 to 40 times a
year."
Gillespie says that billboards are
illegal in Indian Rocks Beach, but the
wrapped mobile unit serves as great
advertising.
"That's another big benefit to it," he
adds. "It's great marketing."
The unit is equipped with an oven,
refrigeration and hot water. Gillespie
says Slyce has spent "a major amount of
time" ensuring the product served out
of the mobile unit closely mirrors what
customers get in the store.
"The major difference," says Bennett,
"is that we just can't produce a lot of
pizza very quickly with it. So there's a
lot of planning that has to go into it."

The aforementioned second
store is scheduled to open in
Madeira Beach next month.

Bennett says he hopes it will become
a magnet for families. It will feature a
large deck and a fenced-in grassy area
where kids can play while their parents
enjoy a drink.
The third store, which will be located
in St. Pete Beach, should open roughly
18 months after the Madeira location.
"That's been the plan all along," says
Bennett. "We needed to relieve the
pressure off this place. It's so busy that
there are people who literally won't
come here because of the wait. By
giving them other nearby options we
can accommodate more people." n
JEREMY WHITE

Today.

is editor-in-chief of Pizza

M AY 2 0 1 6 / P I Z Z AT O D AY. C O M / 6 5


http://www.PIZZATODAY.COM

Pizza Today - May 2016

Table of Contents for the Digital Edition of Pizza Today - May 2016

Pizza Today - May 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Destinations
Dough Doctor
Liability Issues?
The Grandma Pie
Lowering the Sodium
Trending at International Pizza Challenge
First Steps to Selling a Pizzeria
The Fast-Casual Pizza Players
Indies in Fast Casual
2016 Pizza Expo Wrap-up
Pizza Today on the Road: Slyce Pizza Bar, Tampa, FL
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Snapped
Pizza Today - May 2016 - CT1
Pizza Today - May 2016 - CT2
Pizza Today - May 2016 - Pizza Today - May 2016
Pizza Today - May 2016 - Cover2
Pizza Today - May 2016 - Commentary
Pizza Today - May 2016 - 4
Pizza Today - May 2016 - 5
Pizza Today - May 2016 - Contents
Pizza Today - May 2016 - 7
Pizza Today - May 2016 - 8
Pizza Today - May 2016 - 9
Pizza Today - May 2016 - Contributors
Pizza Today - May 2016 - 11
Pizza Today - May 2016 - Expo Spotlight
Pizza Today - May 2016 - 13
Pizza Today - May 2016 - Interact
Pizza Today - May 2016 - 15
Pizza Today - May 2016 - Conversation
Pizza Today - May 2016 - 17
Pizza Today - May 2016 - Man on the Street
Pizza Today - May 2016 - 19
Pizza Today - May 2016 - Respecting the Craft
Pizza Today - May 2016 - 21
Pizza Today - May 2016 - Trending Recipes
Pizza Today - May 2016 - 23
Pizza Today - May 2016 - Destinations
Pizza Today - May 2016 - 25
Pizza Today - May 2016 - Dough Doctor
Pizza Today - May 2016 - 27
Pizza Today - May 2016 - 28
Pizza Today - May 2016 - 29
Pizza Today - May 2016 - Liability Issues?
Pizza Today - May 2016 - 31
Pizza Today - May 2016 - 32
Pizza Today - May 2016 - 33
Pizza Today - May 2016 - The Grandma Pie
Pizza Today - May 2016 - 35
Pizza Today - May 2016 - 36
Pizza Today - May 2016 - 37
Pizza Today - May 2016 - Lowering the Sodium
Pizza Today - May 2016 - 39
Pizza Today - May 2016 - 40
Pizza Today - May 2016 - 41
Pizza Today - May 2016 - 42
Pizza Today - May 2016 - 43
Pizza Today - May 2016 - Trending at International Pizza Challenge
Pizza Today - May 2016 - 45
Pizza Today - May 2016 - 46
Pizza Today - May 2016 - 47
Pizza Today - May 2016 - First Steps to Selling a Pizzeria
Pizza Today - May 2016 - 49
Pizza Today - May 2016 - 50
Pizza Today - May 2016 - 51
Pizza Today - May 2016 - The Fast-Casual Pizza Players
Pizza Today - May 2016 - 53
Pizza Today - May 2016 - 54
Pizza Today - May 2016 - 55
Pizza Today - May 2016 - Indies in Fast Casual
Pizza Today - May 2016 - 57
Pizza Today - May 2016 - 2016 Pizza Expo Wrap-up
Pizza Today - May 2016 - 59
Pizza Today - May 2016 - 60
Pizza Today - May 2016 - 61
Pizza Today - May 2016 - Pizza Today on the Road: Slyce Pizza Bar, Tampa, FL
Pizza Today - May 2016 - 63
Pizza Today - May 2016 - 64
Pizza Today - May 2016 - 65
Pizza Today - May 2016 - 66
Pizza Today - May 2016 - Product Showcase
Pizza Today - May 2016 - 68
Pizza Today - May 2016 - 69
Pizza Today - May 2016 - Pizza Today Yellow Pages
Pizza Today - May 2016 - 71
Pizza Today - May 2016 - 72
Pizza Today - May 2016 - 73
Pizza Today - May 2016 - 74
Pizza Today - May 2016 - 75
Pizza Today - May 2016 - 76
Pizza Today - May 2016 - 77
Pizza Today - May 2016 - The Marketplace
Pizza Today - May 2016 - 79
Pizza Today - May 2016 - 80
Pizza Today - May 2016 - 81
Pizza Today - May 2016 - 82
Pizza Today - May 2016 - 83
Pizza Today - May 2016 - 84
Pizza Today - May 2016 - 85
Pizza Today - May 2016 - 86
Pizza Today - May 2016 - 87
Pizza Today - May 2016 - 88
Pizza Today - May 2016 - Reader’s Resource
Pizza Today - May 2016 - Snapped
Pizza Today - May 2016 - Cover3
Pizza Today - May 2016 - Cover4
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