Pizza Today - July 2016 - 3

commentary

with JEREMY WHITE

Crafting a Winner

W

e've touted the benefits of offering

Starting in our October issue, look for Keith's

craft beer for a long time now. We

insights on topics like "Why Should I Sell Craft

know a good thing when we see it,

Beer?" to "Staff Training & Education" to "Craft Beer

and all of the early signs that pointed to a boom in
the segment many years ago have since proven to be
correct.
As I sat in on a seminar at International Pizza

& Food Pairings" and everything in between.
There's a good chance that you've either just begun
dabbling with craft beer in your pizzeria or are about
to do so. Some of you may have been in on the action

Expo in Las Vegas this past March and listened to

early and have lots of great expertise and advice of

Clayton Krueger (Farrelli's Pizza) and Keith Coff-

your own, already.

man (Lost River Pizza Company) talk about the craft

So now's your time to chime in ... Send me an

beer explosion and how to capitalize on it, I knew we

e-mail (jwhite@pizzatoday.com) and let me know

needed to do a regular column on the topic. There

what topics you'd like to see Keith's column cover in

was just too much interest in the room and too many

the coming months. If you are serving craft beer, tell

coverage angles to not think about it seriously.

me about your experiences with it. What's gone right?

As it turns out, Coffman had already beaten me to

What have the challenges been? I look forward to

the punch. I'd barely woken up and gotten the sleep

hearing your thoughts so that, together, we can help

out of my eyes after returning home from Vegas

Keith craft a winner.

when a text from him arrived on my cell. "Let's do a
monthly craft beer column," it said. "I got this."

Cheers!

I knew he did. I told him to send me a list of proposed topics that I could mesh together with my own
ideas and we could get the show on the road.

Follow Us Here!

@pizzatoday

JEREMY WHITE
EDITOR IN CHIEF

Pizza Today® (ISSN 0743-3115) is published monthly. Domestic U.S.
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Broad Street, New York, NY 10004. Periodicals Postage Paid at New York
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Postmaster: Send address change to: Pizza Today, 85 Broad Street, New
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J U LY 2 0 1 6 / P I Z Z AT O D AY. C O M / 3


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Pizza Today - July 2016

Table of Contents for the Digital Edition of Pizza Today - July 2016

Pizza Today - July 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Destinations
Dough Doctor
Offering Wi-Fi to Customers
Sweeten Up Your Pie
Hot Toppings: Canadian Bacon
Hiring a Consultant
Pizza Today on the Road: Sauce Pizza & Wine, Phoenix, AZ
Pizza Today on the Road: Venezia’s NY Style Pizzeria, Phoenix, AZ
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Snapped
Pizza Today - July 2016 - CT1
Pizza Today - July 2016 - CT2
Pizza Today - July 2016 - Pizza Today - July 2016
Pizza Today - July 2016 - Cover2
Pizza Today - July 2016 - Commentary
Pizza Today - July 2016 - 4
Pizza Today - July 2016 - 5
Pizza Today - July 2016 - Contents
Pizza Today - July 2016 - 7
Pizza Today - July 2016 - 8
Pizza Today - July 2016 - 9
Pizza Today - July 2016 - Contributors
Pizza Today - July 2016 - 11
Pizza Today - July 2016 - Expo Spotlight
Pizza Today - July 2016 - 13
Pizza Today - July 2016 - Interact
Pizza Today - July 2016 - 15
Pizza Today - July 2016 - Conversation
Pizza Today - July 2016 - 17
Pizza Today - July 2016 - Man on the Street
Pizza Today - July 2016 - 19
Pizza Today - July 2016 - Respecting the Craft
Pizza Today - July 2016 - 21
Pizza Today - July 2016 - Trending Recipes
Pizza Today - July 2016 - 23
Pizza Today - July 2016 - Destinations
Pizza Today - July 2016 - 25
Pizza Today - July 2016 - Dough Doctor
Pizza Today - July 2016 - 27
Pizza Today - July 2016 - 28
Pizza Today - July 2016 - 29
Pizza Today - July 2016 - Offering Wi-Fi to Customers
Pizza Today - July 2016 - 31
Pizza Today - July 2016 - 32
Pizza Today - July 2016 - 33
Pizza Today - July 2016 - Sweeten Up Your Pie
Pizza Today - July 2016 - 35
Pizza Today - July 2016 - Hot Toppings: Canadian Bacon
Pizza Today - July 2016 - 37
Pizza Today - July 2016 - 38
Pizza Today - July 2016 - 39
Pizza Today - July 2016 - Hiring a Consultant
Pizza Today - July 2016 - 41
Pizza Today - July 2016 - 42
Pizza Today - July 2016 - 43
Pizza Today - July 2016 - Pizza Today on the Road: Sauce Pizza & Wine, Phoenix, AZ
Pizza Today - July 2016 - 45
Pizza Today - July 2016 - 46
Pizza Today - July 2016 - 47
Pizza Today - July 2016 - Pizza Today on the Road: Venezia’s NY Style Pizzeria, Phoenix, AZ
Pizza Today - July 2016 - 49
Pizza Today - July 2016 - 50
Pizza Today - July 2016 - 51
Pizza Today - July 2016 - 52
Pizza Today - July 2016 - Product Showcase
Pizza Today - July 2016 - 54
Pizza Today - July 2016 - 55
Pizza Today - July 2016 - Pizza Today Yellow Pages
Pizza Today - July 2016 - 57
Pizza Today - July 2016 - 58
Pizza Today - July 2016 - 59
Pizza Today - July 2016 - 60
Pizza Today - July 2016 - 61
Pizza Today - July 2016 - 62
Pizza Today - July 2016 - 63
Pizza Today - July 2016 - The Marketplace
Pizza Today - July 2016 - 65
Pizza Today - July 2016 - 66
Pizza Today - July 2016 - 67
Pizza Today - July 2016 - 68
Pizza Today - July 2016 - 69
Pizza Today - July 2016 - 70
Pizza Today - July 2016 - 71
Pizza Today - July 2016 - 72
Pizza Today - July 2016 - Reader’s Resource
Pizza Today - July 2016 - Snapped
Pizza Today - July 2016 - Cover3
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