Pizza Today - September 2016 - 66

variety encourages repeat dining. Aside
from traditional offerings like pizza
and calzones, there are sides like Irish
potatoes and stuffed sausage, hot and
cold subs and homemade lasagna,
jumbo cheese ravioli and tomato basil
angel hair. Salads are offered in small
or large sizes. Signature pizzas include
classics like a Margherita ($19.49
for a large), a Zito's Meat Lover's
piled with sauce, ham, bacon, Italian
sausage, pepperoni and mozzarella
($19.99 large) and a Grilled Philly
Cheesesteak with Alfredo, grilled steak,
green peppers, onion, mushroom and
provolone cheese ($19.99 large).
One of Zito's biggest movers is its
homemade cinnamon knots, baked
dough covered in cinnamon sugar and
drizzled and served with a side of icing.
They're $7.49 an order -- and worth
every calorie.
Dough is made almost daily, sauces
are blended and cheese is ground
in-house. "I only use Wisconsin
cheese," Silverstein says. "It's more
expensive, but I haven't changed
mozzarella cheese in 27 years."
6 6 / P I Z Z AT O D AY. C O M / S E P T E M B E R 2 0 1 6

Although the restaurants are high
capacity and could use conveyor ovens
to maximize volume, Silverstein prefers
deck ovens. "I just think a pizza needs
to cook right on a deck," he says. "The
conveyor ovens that some of the big
guys use, you just can't get it the same
as it does out of a deck oven."
Admittedly, manning a deck oven
is an acquired skill. Silverstein starts
employees topping pizzas and "as they
make more money -- we're at $10 an
hour minimum wage here now and it's
going up, up -- the better guys, they
go onto the ovens. They get paid more,
and they're our best guys," he says.
Beer and wine are available, with
anywhere from eight to 20 beers on
tap.
With five stores in a competitive
area, Silverstein appreciates the power
of marketing, including social media.
"We like to do the nicer glossy pieces,"
he says, adding that although he does
some couponing, "we like to keep our
prices very, very fair for what we give
(customers)."

The state of California places heavy
mandates on business owners -- and
thus more emphasis on administrative
costs and careful attention to
everything from ADA compliance to
the time employees take breaks -- so
Silverstein keeps a close eye on food
and labor costs. "It's kind of old-school,
but part of the combat is that we hire
kids from the different schools in the
area and we like to hire local from the
colleges. ... It's good word-of-mouth.
Everyone knows about us, making it
a good place to work. We keep our
employees a part of the business."
Silverstein originally opened
a second store doing carryout and
delivery only, but realized that wasn't
his concept. Opening his second dinein location, he said he felt comfortable
in his restaurant practices and didn't
want to borrow money. "I wanted the
business to generate the funds for
it, and that's when I knew. ... That's
where it starts to change. As an owner,
you can't be in two places at once and
I would for many years, when opening


http://www.PIZZATODAY.COM

Pizza Today - September 2016

Table of Contents for the Digital Edition of Pizza Today - September 2016

Pizza Today - September 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
Trending Recipes
Destinations
Dough Doctor
Changing Face of Social Media
Maximize Slow Periods
The Brand
The Pizza Press, Anaheim, CA
Zito’s Pizza, Orange, CA
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Snapped
Pizza Today - September 2016 - CT1
Pizza Today - September 2016 - CT2
Pizza Today - September 2016 - Pizza Today - September 2016
Pizza Today - September 2016 - Cover2
Pizza Today - September 2016 - Commentary
Pizza Today - September 2016 - 4
Pizza Today - September 2016 - 5
Pizza Today - September 2016 - Contents
Pizza Today - September 2016 - 7
Pizza Today - September 2016 - 8
Pizza Today - September 2016 - 9
Pizza Today - September 2016 - Contributors
Pizza Today - September 2016 - 11
Pizza Today - September 2016 - Expo Spotlight
Pizza Today - September 2016 - 13
Pizza Today - September 2016 - Interact
Pizza Today - September 2016 - 15
Pizza Today - September 2016 - Conversation
Pizza Today - September 2016 - 17
Pizza Today - September 2016 - Man on the Street
Pizza Today - September 2016 - 19
Pizza Today - September 2016 - Respecting the Craft
Pizza Today - September 2016 - 21
Pizza Today - September 2016 - Trending Recipes
Pizza Today - September 2016 - 23
Pizza Today - September 2016 - Destinations
Pizza Today - September 2016 - 25
Pizza Today - September 2016 - Dough Doctor
Pizza Today - September 2016 - 27
Pizza Today - September 2016 - 28
Pizza Today - September 2016 - 29
Pizza Today - September 2016 - 30
Pizza Today - September 2016 - 31
Pizza Today - September 2016 - 32
Pizza Today - September 2016 - 33
Pizza Today - September 2016 - 34
Pizza Today - September 2016 - 35
Pizza Today - September 2016 - 36
Pizza Today - September 2016 - 37
Pizza Today - September 2016 - 38
Pizza Today - September 2016 - 39
Pizza Today - September 2016 - 40
Pizza Today - September 2016 - 41
Pizza Today - September 2016 - 42
Pizza Today - September 2016 - 43
Pizza Today - September 2016 - 44
Pizza Today - September 2016 - 45
Pizza Today - September 2016 - 46
Pizza Today - September 2016 - 47
Pizza Today - September 2016 - 48
Pizza Today - September 2016 - 49
Pizza Today - September 2016 - Changing Face of Social Media
Pizza Today - September 2016 - 51
Pizza Today - September 2016 - 52
Pizza Today - September 2016 - 53
Pizza Today - September 2016 - Maximize Slow Periods
Pizza Today - September 2016 - 55
Pizza Today - September 2016 - 56
Pizza Today - September 2016 - 57
Pizza Today - September 2016 - The Brand
Pizza Today - September 2016 - 59
Pizza Today - September 2016 - The Pizza Press, Anaheim, CA
Pizza Today - September 2016 - 61
Pizza Today - September 2016 - 62
Pizza Today - September 2016 - 63
Pizza Today - September 2016 - Zito’s Pizza, Orange, CA
Pizza Today - September 2016 - 65
Pizza Today - September 2016 - 66
Pizza Today - September 2016 - 67
Pizza Today - September 2016 - 68
Pizza Today - September 2016 - Product Showcase
Pizza Today - September 2016 - 70
Pizza Today - September 2016 - 71
Pizza Today - September 2016 - Pizza Today Yellow Pages
Pizza Today - September 2016 - 73
Pizza Today - September 2016 - 74
Pizza Today - September 2016 - 75
Pizza Today - September 2016 - 76
Pizza Today - September 2016 - 77
Pizza Today - September 2016 - 78
Pizza Today - September 2016 - 79
Pizza Today - September 2016 - 80
Pizza Today - September 2016 - The Marketplace
Pizza Today - September 2016 - 82
Pizza Today - September 2016 - 83
Pizza Today - September 2016 - 84
Pizza Today - September 2016 - 85
Pizza Today - September 2016 - 86
Pizza Today - September 2016 - 87
Pizza Today - September 2016 - 88
Pizza Today - September 2016 - Reader’s Resource
Pizza Today - September 2016 - Snapped
Pizza Today - September 2016 - Cover3
Pizza Today - September 2016 - Cover4
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