Pizza Today - December 2016 - 18

with SCOTT WIENER

man on the street

New Kid in Town
How easy are you to find on online review sites?

B

elieve it or not, I was relieved
to find out via text message
that the movers had delivered
all of my Earthly possessions to the
wrong address. With some free time
on my hands, I decided to do what any
normal person would do and investigate
my new neighborhood's pizza scene.
My new apartment isn't technically very
far from the old one, but four miles
in New York City is like a hundred
anywhere else.
To find out if there were anything
good in my new 'hood, I first pulled
out my phone and hit up the Google
Maps app. When someone asks me for
a recommendation in a neighborhood
I'm not instantly familiar with, my first
step is to search "pizza" on the map and
scour nearby results for familiar names.
The search results the morning I moved
were pretty bleak, with a few national
chains near the subway and some
anonymous sounding mom-and-pops

slightly beyond. There were probably a
few local pizzerias that didn't make it to
the search results because their names
and descriptions don't include the word
"pizza." Even if all my neighborhood
pizzerias did show up on the map, all I
would get are names and short descriptions. Phrases like "Petite no-frills joint
for slices and pies" or "Wood-fired pizzas and rustic small plates" don't always
give me the information I need. If I
want curation, I have to take it to the
next level.
I'm not a contributor to review sites
like Yelp, but I do use them as references. Their restaurant descriptions are
better than Google's and they get way
more reviews. Clicking on each map
result opens a handy window with basic
information like address, price point,
overall score, number of reviews, and
distance from my current location. Yelp
highlights sponsored listings, which I
instantly ignore. If a restaurant has to

pay for placement on Yelp, I tend to
assume it must not be very good.
Online ordering sites like Seamless/
GrubHub, Uber Eats, Caviar and their
competitors are good resources for
finding out whose delivery range I fall
within. These companies are constantly
expanding, so I have to check in with
them every couple of weeks. While
there are a ton of multi-purpose food
sites, Slice (SliceLife.com, formerly
MyPizza.com) offers online ordering only for pizzerias. They're the best
resource for my situation because they
specialize in pizza and their system
is built with that in mind. Instead of
reviews, they have a "Like" function,
so customers can show support with
positivity instead of detracting with
negative reviews.
I don't spend too much time reading reviews, but I always scan through
the photos posted by review site users.
I recently started using a social food
photos app called Wine 'n Dine, which
lets me see user-uploaded photos of
food from your restaurant. It even gives
me a "Wanna Try" list to help me keep
track of pizzerias and dishes I have yet
to check out.
I'm fortunate to live in a city that's so
clogged with pizzerias that we don't see
many door hangers or coupon mailers
from anyone besides the big chains, so
it's really up to me to locate and assess
pizzerias in my new neighborhood.
Thankfully that task is getting easier
with the proliferation of app-based
services that are designed to connect
customers like me to pizzerias like
yours. Q
SCOTT WIENER is the founder of Scott's
Pizza Tours in New York City and
SliceOutHunger.org.

By JOSH KEOWN
1 8 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 1 6


http://www.SliceLife.com http://www.MyPizza.com http://www.SliceOutHunger.org http://www.PIZZATODAY.COM

Pizza Today - December 2016

Table of Contents for the Digital Edition of Pizza Today - December 2016

Pizza Today - December 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Dough Doctor
Custom Boxes
When in Rome...
Performance Metrics
Road to Expo
2017 Menu Guide
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - December 2016 - CT1
Pizza Today - December 2016 - CT2
Pizza Today - December 2016 - Pizza Today - December 2016
Pizza Today - December 2016 - Cover2
Pizza Today - December 2016 - Commentary
Pizza Today - December 2016 - 4
Pizza Today - December 2016 - 5
Pizza Today - December 2016 - Contents
Pizza Today - December 2016 - 7
Pizza Today - December 2016 - 8
Pizza Today - December 2016 - 9
Pizza Today - December 2016 - Contributors
Pizza Today - December 2016 - 11
Pizza Today - December 2016 - Expo Spotlight
Pizza Today - December 2016 - 13
Pizza Today - December 2016 - Interact
Pizza Today - December 2016 - 15
Pizza Today - December 2016 - Conversation
Pizza Today - December 2016 - 17
Pizza Today - December 2016 - Man on the Street
Pizza Today - December 2016 - 19
Pizza Today - December 2016 - Respecting the Craft
Pizza Today - December 2016 - 21
Pizza Today - December 2016 - On Tap
Pizza Today - December 2016 - 23
Pizza Today - December 2016 - Destinations
Pizza Today - December 2016 - 25
Pizza Today - December 2016 - Dough Doctor
Pizza Today - December 2016 - 27
Pizza Today - December 2016 - 28
Pizza Today - December 2016 - 29
Pizza Today - December 2016 - Custom Boxes
Pizza Today - December 2016 - 31
Pizza Today - December 2016 - 32
Pizza Today - December 2016 - 33
Pizza Today - December 2016 - When in Rome...
Pizza Today - December 2016 - 35
Pizza Today - December 2016 - 36
Pizza Today - December 2016 - 37
Pizza Today - December 2016 - Performance Metrics
Pizza Today - December 2016 - 39
Pizza Today - December 2016 - 40
Pizza Today - December 2016 - 41
Pizza Today - December 2016 - Road to Expo
Pizza Today - December 2016 - 43
Pizza Today - December 2016 - 2017 Menu Guide
Pizza Today - December 2016 - 45
Pizza Today - December 2016 - 46
Pizza Today - December 2016 - 47
Pizza Today - December 2016 - 48
Pizza Today - December 2016 - 49
Pizza Today - December 2016 - 50
Pizza Today - December 2016 - 51
Pizza Today - December 2016 - 52
Pizza Today - December 2016 - 53
Pizza Today - December 2016 - 54
Pizza Today - December 2016 - 55
Pizza Today - December 2016 - 56
Pizza Today - December 2016 - 57
Pizza Today - December 2016 - 58
Pizza Today - December 2016 - 59
Pizza Today - December 2016 - 60
Pizza Today - December 2016 - 61
Pizza Today - December 2016 - 62
Pizza Today - December 2016 - 63
Pizza Today - December 2016 - 64
Pizza Today - December 2016 - 65
Pizza Today - December 2016 - 66
Pizza Today - December 2016 - 67
Pizza Today - December 2016 - 68
Pizza Today - December 2016 - Product Showcase
Pizza Today - December 2016 - 70
Pizza Today - December 2016 - 71
Pizza Today - December 2016 - Pizza Today Yellow Pages
Pizza Today - December 2016 - 73
Pizza Today - December 2016 - 74
Pizza Today - December 2016 - 75
Pizza Today - December 2016 - 76
Pizza Today - December 2016 - 77
Pizza Today - December 2016 - 78
Pizza Today - December 2016 - 79
Pizza Today - December 2016 - The Marketplace
Pizza Today - December 2016 - 81
Pizza Today - December 2016 - 82
Pizza Today - December 2016 - 83
Pizza Today - December 2016 - 84
Pizza Today - December 2016 - 85
Pizza Today - December 2016 - 86
Pizza Today - December 2016 - 87
Pizza Today - December 2016 - 88
Pizza Today - December 2016 - Reader’s Resource
Pizza Today - December 2016 - Trending Recipe
Pizza Today - December 2016 - Cover3
Pizza Today - December 2016 - Cover4
Pizza Today - December 2016 - PE1
Pizza Today - December 2016 - PE2
Pizza Today - December 2016 - PE3
Pizza Today - December 2016 - PE4
Pizza Today - December 2016 - PE5
Pizza Today - December 2016 - PE6
Pizza Today - December 2016 - PE7
Pizza Today - December 2016 - PE8
Pizza Today - December 2016 - PE9
Pizza Today - December 2016 - PE10
Pizza Today - December 2016 - PE11
Pizza Today - December 2016 - PE12
Pizza Today - December 2016 - PE13
Pizza Today - December 2016 - PE14
Pizza Today - December 2016 - PE15
Pizza Today - December 2016 - PE16
Pizza Today - December 2016 - PE17
Pizza Today - December 2016 - PE18
Pizza Today - December 2016 - PE19
Pizza Today - December 2016 - PE20
Pizza Today - December 2016 - PE21
Pizza Today - December 2016 - PE22
Pizza Today - December 2016 - PE23
Pizza Today - December 2016 - PE24
Pizza Today - December 2016 - PE25
Pizza Today - December 2016 - PE26
Pizza Today - December 2016 - PE27
Pizza Today - December 2016 - PE28
Pizza Today - December 2016 - PE29
Pizza Today - December 2016 - PE30
Pizza Today - December 2016 - PE31
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