Pizza Today - December 2016 - PE25

TUESDAY SESSIONS
New Uses, Old Ingredients:
Easy-to-Do Menu Additions
Tuesday, March 28
4:00 PM - 5:00 PM
Room: N255
Speaker: Glenn Cybulski
Trained in Italy and an all-purpose menu
builder for a series of pizza-concept
restaurants, Chef GLENN CYBULSKI has a
wealth of experience creating pizzas, appetizers and entrees appropriate for the pizzeria. During this session, he will examine
the ingredients common to most pizzeria
kitchens and tell you how they may be
put to use in menu expansion. Need to
add items such as a profitable pasta,
high-margin pizza or specialty breadstick
to your offerings? Glenn has low-food-cost
ideas that will please your customers.

Double Down and Double
Your Business
Tuesday, March 28
4:00 PM - 5:00 PM
Room: N252
Speakers: Dan Collier
and Josh Schreider
Fact Number 1: You must have money to
build a pizzeria. Fact Number 2: You must
have funding to grow that pizzeria. During
this session with business partners DAN
COLLIER and JOSH SCHREIDER, who
together have started and expanded more
than 30 pizzerias, you'll learn how to open
with the finances necessary for success,
as well as how to use that funding to
double the business. They will teach you
how to make yourself and your pizzeria
attractive to lenders, banks and investors
so you can get the money you need to
make more money. You're in Vegas, baby!
It's time to double down.

Branding on a Budget
Tuesday, March 28
4:00 PM - 5:00 PM
Room: N257
Speaker: Eric Shepherd
Your brand is more than a logo. As Amazon's Jeff Bezos says, "Branding is what
people say about you when you're not in
the room." It's the consumer's emotional
relationship with your business, and in
today's competitive landscape, people need to
be sold on their emotions, not just their wallets.
ERIC SHEPHERD, the director of marketing for the

12-location chain OTTO in Portland, Maine, has
helped build a loyal customer base in the New
England area that borders on fanatical - without
spending a fortune. Eric will provide you with simple steps to attracting new customers, build trust,
inspire employees and create the foundation for
all of your marketing components.

You Wanna Get in the Cage With Me?
Legendary Smack-Down Marketing
Tuesday, March 28
4:00 PM - 5:00 PM
Room: N254
Speaker: Big Dave Ostrander
Former Top 100 pizzeria operator and current
industry consultant BIG DAVE OSTRANDER will
describe in detail many of the low-cost, high-return,
outrageous marketing promotions that made his
operation feared by his competition and endeared
to his community. Big Dave was one of the original
pizza "guerilla marketers," and he'll share with you
how to position your restaurant as top of mind in
your town. Corporate marketing builds the brand.
Big Dave's marketing builds your bottom line and
leaves the competition powerless to compete. There
will be blood - not suitable for the squeamish.

Time With the Dough Doctor
Tuesday, March 28
4:00 PM - 5:00 PM
Room: N259
Speaker: Tom Lehmann
Bring your dough questions and problems to the
DOUGH DOCTOR and he's guaranteed to diagnose them and suggest the proper cure. The Pizza
Today columnist and fixture at the American Institute of Baking is the recognized authority on pizza
dough, and every one of his sessions is loaded
with insights on how to deal with common crust
issues. Even if you have no pressing problems,
hearing the Dough Doc tackle questions from the
audience may give you the knowledge you need to
apply your own preventative medicine.

Pouring on the Profits:
Marketing Your Bar Menu
Tuesday, March 28
4:00 PM - 5:00 PM
Room: N256
Speaker: Keith Coffman
Increase your profits and add more money to your
bottom line by successfully marketing your bar
menu. It's one thing to offer full bar service - or
even just beer or wine - in your restaurant. It's
another thing altogether to "sell" (in every sense
of the word) the adult beverages that you carry.

KEITH COFFMAN, whose Lost River Pizza tallies
30 percent of its approximately $1 million annual
revenues from bar sales, show you how he successfully sells his bar menu through social media,
"tasting" events, printed menus and by training
staff to upsell the drink offerings.
Glenn Cybulski

Panel Discussion: Building Multi-Generational Teams and High Performance
Tuesday, March 28
4:00 PM - 5:00 PM
Room: N261
Speakers: Jacque Farrell, Brittany Saxton,
Melissa Ferriman, Jeff Smokevitch
The challenge for most pizzerias goes beyond training and motivating Millennials and next-generation
workers. It involves forming a team with multigenerational members - all committed to the
same goals and advocating for your brand.
What works for one generation may not work for
another. Hear from owners and managers
of pizzeria companies that have learned how to
build strong multi-generational teams. There will
be time for your questions as well with moderator
JACQUE FARRELL (Farrelli's, Tacoma, Wash.) and
panelists MELISSA FERRIMAN (Crazy Dough's,
Boston), BRITTANY SAXTON (Six Hundred Downtown, Bellefontaine, Ohio) and JEFF SMOKEVITCH
(Brown Dog, Telluride, Colo.).

Dan Collier

Josh Schreider

Eric Shepherd

Big Dave Ostrander

Pizza Crust Boot Camp,
Part II - Practical
Tuesday, March 28
3:30-5:00 PM
Room: N253
Speakers: Tim Huff and
Bill Weekley
No matter the style, if you don't
have a good crust for your
pizza, you don't have a quality,
great-tasting pie. Sponsored
by General Mills, this two-part
seminar for all pizza makers
features the company's research
and development manager,
TIM HUFF, and its corporate
baker, BILL WEEKLEY. In Part
I - Technical, they will cover
ingredient functionality, basic
dough formation and specialty
ingredients. In Part II - Practical, Tim and Bill will focus on
dough-making, dough processing
methods and emergency doughs.

Follow Us on Facebook and Twitter: @PizzaExpo

Tom Lehmann

Keith Coffman

Tim Huff

Bill Weekley

25



Pizza Today - December 2016

Table of Contents for the Digital Edition of Pizza Today - December 2016

Pizza Today - December 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Dough Doctor
Custom Boxes
When in Rome...
Performance Metrics
Road to Expo
2017 Menu Guide
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - December 2016 - CT1
Pizza Today - December 2016 - CT2
Pizza Today - December 2016 - Pizza Today - December 2016
Pizza Today - December 2016 - Cover2
Pizza Today - December 2016 - Commentary
Pizza Today - December 2016 - 4
Pizza Today - December 2016 - 5
Pizza Today - December 2016 - Contents
Pizza Today - December 2016 - 7
Pizza Today - December 2016 - 8
Pizza Today - December 2016 - 9
Pizza Today - December 2016 - Contributors
Pizza Today - December 2016 - 11
Pizza Today - December 2016 - Expo Spotlight
Pizza Today - December 2016 - 13
Pizza Today - December 2016 - Interact
Pizza Today - December 2016 - 15
Pizza Today - December 2016 - Conversation
Pizza Today - December 2016 - 17
Pizza Today - December 2016 - Man on the Street
Pizza Today - December 2016 - 19
Pizza Today - December 2016 - Respecting the Craft
Pizza Today - December 2016 - 21
Pizza Today - December 2016 - On Tap
Pizza Today - December 2016 - 23
Pizza Today - December 2016 - Destinations
Pizza Today - December 2016 - 25
Pizza Today - December 2016 - Dough Doctor
Pizza Today - December 2016 - 27
Pizza Today - December 2016 - 28
Pizza Today - December 2016 - 29
Pizza Today - December 2016 - Custom Boxes
Pizza Today - December 2016 - 31
Pizza Today - December 2016 - 32
Pizza Today - December 2016 - 33
Pizza Today - December 2016 - When in Rome...
Pizza Today - December 2016 - 35
Pizza Today - December 2016 - 36
Pizza Today - December 2016 - 37
Pizza Today - December 2016 - Performance Metrics
Pizza Today - December 2016 - 39
Pizza Today - December 2016 - 40
Pizza Today - December 2016 - 41
Pizza Today - December 2016 - Road to Expo
Pizza Today - December 2016 - 43
Pizza Today - December 2016 - 2017 Menu Guide
Pizza Today - December 2016 - 45
Pizza Today - December 2016 - 46
Pizza Today - December 2016 - 47
Pizza Today - December 2016 - 48
Pizza Today - December 2016 - 49
Pizza Today - December 2016 - 50
Pizza Today - December 2016 - 51
Pizza Today - December 2016 - 52
Pizza Today - December 2016 - 53
Pizza Today - December 2016 - 54
Pizza Today - December 2016 - 55
Pizza Today - December 2016 - 56
Pizza Today - December 2016 - 57
Pizza Today - December 2016 - 58
Pizza Today - December 2016 - 59
Pizza Today - December 2016 - 60
Pizza Today - December 2016 - 61
Pizza Today - December 2016 - 62
Pizza Today - December 2016 - 63
Pizza Today - December 2016 - 64
Pizza Today - December 2016 - 65
Pizza Today - December 2016 - 66
Pizza Today - December 2016 - 67
Pizza Today - December 2016 - 68
Pizza Today - December 2016 - Product Showcase
Pizza Today - December 2016 - 70
Pizza Today - December 2016 - 71
Pizza Today - December 2016 - Pizza Today Yellow Pages
Pizza Today - December 2016 - 73
Pizza Today - December 2016 - 74
Pizza Today - December 2016 - 75
Pizza Today - December 2016 - 76
Pizza Today - December 2016 - 77
Pizza Today - December 2016 - 78
Pizza Today - December 2016 - 79
Pizza Today - December 2016 - The Marketplace
Pizza Today - December 2016 - 81
Pizza Today - December 2016 - 82
Pizza Today - December 2016 - 83
Pizza Today - December 2016 - 84
Pizza Today - December 2016 - 85
Pizza Today - December 2016 - 86
Pizza Today - December 2016 - 87
Pizza Today - December 2016 - 88
Pizza Today - December 2016 - Reader’s Resource
Pizza Today - December 2016 - Trending Recipe
Pizza Today - December 2016 - Cover3
Pizza Today - December 2016 - Cover4
Pizza Today - December 2016 - PE1
Pizza Today - December 2016 - PE2
Pizza Today - December 2016 - PE3
Pizza Today - December 2016 - PE4
Pizza Today - December 2016 - PE5
Pizza Today - December 2016 - PE6
Pizza Today - December 2016 - PE7
Pizza Today - December 2016 - PE8
Pizza Today - December 2016 - PE9
Pizza Today - December 2016 - PE10
Pizza Today - December 2016 - PE11
Pizza Today - December 2016 - PE12
Pizza Today - December 2016 - PE13
Pizza Today - December 2016 - PE14
Pizza Today - December 2016 - PE15
Pizza Today - December 2016 - PE16
Pizza Today - December 2016 - PE17
Pizza Today - December 2016 - PE18
Pizza Today - December 2016 - PE19
Pizza Today - December 2016 - PE20
Pizza Today - December 2016 - PE21
Pizza Today - December 2016 - PE22
Pizza Today - December 2016 - PE23
Pizza Today - December 2016 - PE24
Pizza Today - December 2016 - PE25
Pizza Today - December 2016 - PE26
Pizza Today - December 2016 - PE27
Pizza Today - December 2016 - PE28
Pizza Today - December 2016 - PE29
Pizza Today - December 2016 - PE30
Pizza Today - December 2016 - PE31
Pizza Today - December 2016 - PE32
https://www.nxtbook.com/emerald/pizzatoday/202111
https://www.nxtbook.com/emerald/pizzatoday/202110
https://www.nxtbook.com/emerald/pizzatoday/202109
https://www.nxtbook.com/emerald/pizzatoday/202108
https://www.nxtbook.com/emerald/pizzatoday/202107
https://www.nxtbook.com/emerald/pizzatoday/202106
https://www.nxtbook.com/emerald/pizzatoday/202105
https://www.nxtbook.com/emerald/pizzatoday/202104
https://www.nxtbook.com/nxtbooks/pizzatoday/202103
https://www.nxtbook.com/nxtbooks/pizzatoday/202102
https://www.nxtbook.com/nxtbooks/pizzatoday/202101
https://www.nxtbook.com/nxtbooks/pizzatoday/202012
https://www.nxtbook.com/nxtbooks/pizzatoday/202011
https://www.nxtbook.com/nxtbooks/pizzatoday/202010
https://www.nxtbook.com/nxtbooks/pizzatoday/202009
https://www.nxtbook.com/nxtbooks/pizzatoday/202008
https://www.nxtbook.com/nxtbooks/pizzatoday/202007
https://www.nxtbook.com/nxtbooks/pizzatoday/202006
https://www.nxtbook.com/nxtbooks/pizzatoday/expo_2020
https://www.nxtbook.com/nxtbooks/pizzatoday/202005
https://www.nxtbook.com/nxtbooks/pizzatoday/202004
https://www.nxtbook.com/nxtbooks/pizzatoday/202003
https://www.nxtbook.com/nxtbooks/pizzatoday/202002
https://www.nxtbook.com/nxtbooks/pizzatoday/202001
https://www.nxtbook.com/nxtbooks/pizzatoday/201912
https://www.nxtbook.com/nxtbooks/pizzatoday/201911
https://www.nxtbook.com/nxtbooks/pizzatoday/201910
https://www.nxtbook.com/nxtbooks/pizzatoday/201909
https://www.nxtbook.com/nxtbooks/pizzatoday/201908
https://www.nxtbook.com/nxtbooks/pizzatoday/201907
https://www.nxtbook.com/nxtbooks/pizzatoday/201906
https://www.nxtbook.com/nxtbooks/pizzatoday/201905
https://www.nxtbook.com/nxtbooks/pizzatoday/201904
https://www.nxtbook.com/nxtbooks/pizzatoday/201903
https://www.nxtbook.com/nxtbooks/pizzatoday/201902
https://www.nxtbook.com/nxtbooks/pizzatoday/201901
https://www.nxtbook.com/nxtbooks/pizzatoday/201812
https://www.nxtbook.com/nxtbooks/pizzatoday/201811
https://www.nxtbook.com/nxtbooks/pizzatoday/201810
https://www.nxtbook.com/nxtbooks/pizzatoday/201809
https://www.nxtbook.com/nxtbooks/pizzatoday/201808
https://www.nxtbook.com/nxtbooks/pizzatoday/201807
https://www.nxtbook.com/nxtbooks/pizzatoday/201806
https://www.nxtbook.com/nxtbooks/pizzatoday/201805
https://www.nxtbook.com/nxtbooks/pizzatoday/201804
https://www.nxtbook.com/nxtbooks/pizzatoday/201803
https://www.nxtbook.com/nxtbooks/pizzatoday/201802
https://www.nxtbook.com/nxtbooks/pizzatoday/201801
https://www.nxtbook.com/nxtbooks/pizzatoday/201712
https://www.nxtbook.com/nxtbooks/pizzatoday/201711
https://www.nxtbook.com/nxtbooks/pizzatoday/201710
https://www.nxtbook.com/nxtbooks/pizzatoday/201709
https://www.nxtbook.com/nxtbooks/pizzatoday/201708
https://www.nxtbook.com/nxtbooks/pizzatoday/201707
https://www.nxtbook.com/nxtbooks/pizzatoday/201706
https://www.nxtbook.com/nxtbooks/pizzatoday/201705
https://www.nxtbook.com/nxtbooks/pizzatoday/201704
https://www.nxtbook.com/nxtbooks/pizzatoday/201703
https://www.nxtbook.com/nxtbooks/pizzatoday/201702
https://www.nxtbook.com/nxtbooks/pizzatoday/201701
https://www.nxtbook.com/nxtbooks/pizzatoday/201612
https://www.nxtbook.com/nxtbooks/pizzatoday/201611
https://www.nxtbook.com/nxtbooks/pizzatoday/201610
https://www.nxtbook.com/nxtbooks/pizzatoday/201609
https://www.nxtbook.com/nxtbooks/pizzatoday/201608
https://www.nxtbook.com/nxtbooks/pizzatoday/201607
https://www.nxtbook.com/nxtbooks/pizzatoday/201606
https://www.nxtbook.com/nxtbooks/pizzatoday/201605
https://www.nxtbook.com/nxtbooks/pizzatoday/201604
https://www.nxtbook.com/nxtbooks/pizzatoday/201603
https://www.nxtbook.com/nxtbooks/pizzatoday/201602
https://www.nxtbook.com/nxtbooks/pizzatoday/201601
https://www.nxtbook.com/nxtbooks/pizzatoday/201512
https://www.nxtbook.com/nxtbooks/pizzatoday/201511
https://www.nxtbook.com/nxtbooks/pizzatoday/201510
https://www.nxtbook.com/nxtbooks/pizzatoday/201509
https://www.nxtbook.com/nxtbooks/pizzatoday/201508
https://www.nxtbook.com/nxtbooks/pizzatoday/201507
https://www.nxtbookmedia.com