Pizza Today - December 2016 - PE29

WEDNESDAY SESSIONS
service related to competence, negative
attitudes and communication. In response,
Farrelli's adapted its training to set
crystal clear expectations and offer honest
feedback in real time, while revising its approach to training. Hear how Farrelli's built
an all-star team that keeps the customers
- and the cash - pouring in.

Wayne Rempel

Marketing and Promotions for the
Mom and Pop
Wednesday, March 29
4:00 PM - 5:00 PM
Room: N259
Speaker: Wayne Rempel

Tom Lehmann

WAYNE REMPEL sold his pizzeria in Alberta, Canada, two years ago and has since
then dedicated himself to expanding his
knowledge of marketing and promotions
for independent pizzerias - and passing
that knowledge on to other operators. He'll
give you the details on tactics that worked
for him in beating the chains for business
and also discuss successful promotions by
other independents. You'll come away with
strategies that cost little to implement but
can bring in more business and revenues.

Tim Huff

Bill Weekley

Time With the Dough Doctor
(Repeated)
Wednesday, March 29
4:00 PM - 5:00 PM
Room: N256
Speaker: Tom Lehmann
Bring your dough questions and problems
to the DOUGH DOCTOR and he's guaranteed to diagnose them and suggest the
proper cure. The Pizza Today columnist and
fixture at the American Institute of Baking
is the recognized authority on pizza dough,
and every one of his sessions is loaded
with insights on how to deal with common
crust issues. Even if you have no pressing
problems, hearing the Dough Doc tackle
questions from the audience may give you
the knowledge you need to apply your own
preventative medicine.

Panel Discussion: Mobile Pizzerias
- Add-On Business That Goes Where
the Customers Are
Wednesday, March 29
4:00 PM - 5:00 PM
Room: N261
Speakers: Mike Bausch, Mark Dym,
Zane Hunt, Mike Rutledge
Many successful pizzerias have put their
products in motion to serve pizza at
special events and food-truck locations,
investing in mobile units that capture
business otherwise out of their reach.
Hear from moderator MIKE BAUSCH
(Andolini's, Tulsa, Okla.), MARK DYM
(Racca's, Denver), ZANE HUNT (Via 313,
Austin, Texas) and MIKE RUTLEDGE (Farrelli's, Tacoma, Wash.) as they discuss the
decision to add a mobile truck or trailer
and the various ways to increase sales
and spread brand awareness.

Pizza Crust Boot Camp,
Part II - Practical (Repeated)
Wednesday, March 29
3:30 PM - 5:00 PM
Room: N253
Speakers: Tim Huff and
Bill Weekley
No matter the style, if you don't
have a good crust for your pizza, you
don't have a quality, great-tasting
pie. Sponsored by General Mills, this
two-part seminar for all pizza makers
features the company's research and
development manager, TIM HUFF, and
its corporate baker, BILL WEEKLEY. In
Part I - Technical, they will cover ingredient functionality, basic dough formation and specialty ingredients. In Part
II - Practical, Tim and Bill will focus
on dough-making, dough processing
methods and emergency doughs.

Follow Us on Facebook and Twitter: @PizzaExpo

29



Pizza Today - December 2016

Table of Contents for the Digital Edition of Pizza Today - December 2016

Pizza Today - December 2016
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Dough Doctor
Custom Boxes
When in Rome...
Performance Metrics
Road to Expo
2017 Menu Guide
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - December 2016 - CT1
Pizza Today - December 2016 - CT2
Pizza Today - December 2016 - Pizza Today - December 2016
Pizza Today - December 2016 - Cover2
Pizza Today - December 2016 - Commentary
Pizza Today - December 2016 - 4
Pizza Today - December 2016 - 5
Pizza Today - December 2016 - Contents
Pizza Today - December 2016 - 7
Pizza Today - December 2016 - 8
Pizza Today - December 2016 - 9
Pizza Today - December 2016 - Contributors
Pizza Today - December 2016 - 11
Pizza Today - December 2016 - Expo Spotlight
Pizza Today - December 2016 - 13
Pizza Today - December 2016 - Interact
Pizza Today - December 2016 - 15
Pizza Today - December 2016 - Conversation
Pizza Today - December 2016 - 17
Pizza Today - December 2016 - Man on the Street
Pizza Today - December 2016 - 19
Pizza Today - December 2016 - Respecting the Craft
Pizza Today - December 2016 - 21
Pizza Today - December 2016 - On Tap
Pizza Today - December 2016 - 23
Pizza Today - December 2016 - Destinations
Pizza Today - December 2016 - 25
Pizza Today - December 2016 - Dough Doctor
Pizza Today - December 2016 - 27
Pizza Today - December 2016 - 28
Pizza Today - December 2016 - 29
Pizza Today - December 2016 - Custom Boxes
Pizza Today - December 2016 - 31
Pizza Today - December 2016 - 32
Pizza Today - December 2016 - 33
Pizza Today - December 2016 - When in Rome...
Pizza Today - December 2016 - 35
Pizza Today - December 2016 - 36
Pizza Today - December 2016 - 37
Pizza Today - December 2016 - Performance Metrics
Pizza Today - December 2016 - 39
Pizza Today - December 2016 - 40
Pizza Today - December 2016 - 41
Pizza Today - December 2016 - Road to Expo
Pizza Today - December 2016 - 43
Pizza Today - December 2016 - 2017 Menu Guide
Pizza Today - December 2016 - 45
Pizza Today - December 2016 - 46
Pizza Today - December 2016 - 47
Pizza Today - December 2016 - 48
Pizza Today - December 2016 - 49
Pizza Today - December 2016 - 50
Pizza Today - December 2016 - 51
Pizza Today - December 2016 - 52
Pizza Today - December 2016 - 53
Pizza Today - December 2016 - 54
Pizza Today - December 2016 - 55
Pizza Today - December 2016 - 56
Pizza Today - December 2016 - 57
Pizza Today - December 2016 - 58
Pizza Today - December 2016 - 59
Pizza Today - December 2016 - 60
Pizza Today - December 2016 - 61
Pizza Today - December 2016 - 62
Pizza Today - December 2016 - 63
Pizza Today - December 2016 - 64
Pizza Today - December 2016 - 65
Pizza Today - December 2016 - 66
Pizza Today - December 2016 - 67
Pizza Today - December 2016 - 68
Pizza Today - December 2016 - Product Showcase
Pizza Today - December 2016 - 70
Pizza Today - December 2016 - 71
Pizza Today - December 2016 - Pizza Today Yellow Pages
Pizza Today - December 2016 - 73
Pizza Today - December 2016 - 74
Pizza Today - December 2016 - 75
Pizza Today - December 2016 - 76
Pizza Today - December 2016 - 77
Pizza Today - December 2016 - 78
Pizza Today - December 2016 - 79
Pizza Today - December 2016 - The Marketplace
Pizza Today - December 2016 - 81
Pizza Today - December 2016 - 82
Pizza Today - December 2016 - 83
Pizza Today - December 2016 - 84
Pizza Today - December 2016 - 85
Pizza Today - December 2016 - 86
Pizza Today - December 2016 - 87
Pizza Today - December 2016 - 88
Pizza Today - December 2016 - Reader’s Resource
Pizza Today - December 2016 - Trending Recipe
Pizza Today - December 2016 - Cover3
Pizza Today - December 2016 - Cover4
Pizza Today - December 2016 - PE1
Pizza Today - December 2016 - PE2
Pizza Today - December 2016 - PE3
Pizza Today - December 2016 - PE4
Pizza Today - December 2016 - PE5
Pizza Today - December 2016 - PE6
Pizza Today - December 2016 - PE7
Pizza Today - December 2016 - PE8
Pizza Today - December 2016 - PE9
Pizza Today - December 2016 - PE10
Pizza Today - December 2016 - PE11
Pizza Today - December 2016 - PE12
Pizza Today - December 2016 - PE13
Pizza Today - December 2016 - PE14
Pizza Today - December 2016 - PE15
Pizza Today - December 2016 - PE16
Pizza Today - December 2016 - PE17
Pizza Today - December 2016 - PE18
Pizza Today - December 2016 - PE19
Pizza Today - December 2016 - PE20
Pizza Today - December 2016 - PE21
Pizza Today - December 2016 - PE22
Pizza Today - December 2016 - PE23
Pizza Today - December 2016 - PE24
Pizza Today - December 2016 - PE25
Pizza Today - December 2016 - PE26
Pizza Today - December 2016 - PE27
Pizza Today - December 2016 - PE28
Pizza Today - December 2016 - PE29
Pizza Today - December 2016 - PE30
Pizza Today - December 2016 - PE31
Pizza Today - December 2016 - PE32
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