Pizza Today - January 2017 - 18

with SCOTT WIENER

man on the street

The Thrill of Discovery

I

honestly wasn't planning on
eating any pizza during my
lightning-fast mini vacation in
North Carolina. The trip was
all about seeing family so I did zero
research beyond the obligatory tweet
asking for recommendations in the
area. The lack of response I received
was actually a relief because I was way
more interested in fried chicken shops.
But as soon as my feet hit that sweet
southern soil, I noticed everybody was
talking about the hot new pizzeria in
town. What was this buzzy place that
somehow managed to dodge my usually
dependable web of pizza-nerd intel?
As we rolled up to the pizzeria, which
was cleverly converted from its former
identity as a gas station, I thought about
how it looked like a drive-in burger
joint. The parking lot, which is never
1 8 / P I Z Z AT O D AY. C O M / J A N UA R Y 2 0 1 7

even a possibility for New York pizzerias, was so opulently configured that
I couldn't help but wonder how many
extra spots they could squeeze in with
just a little tightening. My pessimism
increased as I walked inside and noticed
a kitchen that's larger than most pizzerias back home. They couldn't possibly
be a serious pizzeria with all these luxuries. My expectations at a depressing
low, I wondered how quickly we could
eat and get out to salvage some valuable
fried chicken time.
When our pizza arrived at the table,
my ennui turned into elation. The
unlikely town of Hendersonville, North
Carolina, had somehow sprouted a
brand new world-class Detroit-style
pizzeria. The crust had a perfect brown
color with just the right amount of
caramelized cheese along the perimeter.

Toppings were perfectly balanced and
looked super fresh. I lifted the slice to
reveal a beautiful open crumb structure.
One bite was all it took to confirm that
I had grossly underestimated this tiny
North Carolina town.
As delighted as I was about the quality of the pizza, I was even more thrilled
by the feeling that I had discovered
something new. With so much information floating around the Internet and
social media, it has become increasingly
more difficult to make organic discoveries. How am I supposed to know
about a pizzeria that doesn't even have
an Instagram account? I was horrified
by the realization that, had I not heard
about this place from locals, I would
have completely missed it.
I transformed my depression into
action and became a volunteer spokesman for the pizzeria, telling everyone
I met over the next few days about the
hidden gem in an unexpected part of
the state. There's a real sense of
accomplishment in documenting previously uncharted pizza territory. As a
good soldier of the Wi-Fi generation,
I grabbed my smartphone and documented everything, posting my findings across all social media platforms.
I wanted to make sure the next pizza
lover to wander through western North
Carolina wouldn't miss this great spot.
But my digital blabbing wouldn't do
much good for a pizzeria that clearly
had cemented itself as a local favorite in
the few months they'd been open. It just
goes to show that every market has its
own personality and must be interacted
with accordingly. And, yes, the pizza
was better than the fried chicken. ■
SCOTT WIENER is the founder of Scott's
Pizza Tours in New York City and
SliceOutHunger.org.

By JOSH KEOWN


http://www.SliceOutHunger.org http://www.PIZZATODAY.COM

Pizza Today - January 2017

Table of Contents for the Digital Edition of Pizza Today - January 2017

Pizza Today - January 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Dough Doctor
Third-party Delivery
Mascarpone
Puttanesca
Data Security
Online Ordering
The Road to Expo
Pizza Today on the Road: Persona Wood Fired Pizzeria
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - January 2017 - CT1
Pizza Today - January 2017 - CT2
Pizza Today - January 2017 - Pizza Today - January 2017
Pizza Today - January 2017 - Cover2
Pizza Today - January 2017 - Commentary
Pizza Today - January 2017 - 4
Pizza Today - January 2017 - 5
Pizza Today - January 2017 - Contents
Pizza Today - January 2017 - 7
Pizza Today - January 2017 - 8
Pizza Today - January 2017 - 9
Pizza Today - January 2017 - Contributors
Pizza Today - January 2017 - 11
Pizza Today - January 2017 - Expo Spotlight
Pizza Today - January 2017 - 13
Pizza Today - January 2017 - Interact
Pizza Today - January 2017 - 15
Pizza Today - January 2017 - Conversation
Pizza Today - January 2017 - 17
Pizza Today - January 2017 - Man on the Street
Pizza Today - January 2017 - 19
Pizza Today - January 2017 - Respecting the Craft
Pizza Today - January 2017 - 21
Pizza Today - January 2017 - On Tap
Pizza Today - January 2017 - 23
Pizza Today - January 2017 - Destinations
Pizza Today - January 2017 - 25
Pizza Today - January 2017 - Dough Doctor
Pizza Today - January 2017 - 27
Pizza Today - January 2017 - 28
Pizza Today - January 2017 - 29
Pizza Today - January 2017 - Third-party Delivery
Pizza Today - January 2017 - 31
Pizza Today - January 2017 - 32
Pizza Today - January 2017 - 33
Pizza Today - January 2017 - Mascarpone
Pizza Today - January 2017 - 35
Pizza Today - January 2017 - 36
Pizza Today - January 2017 - 37
Pizza Today - January 2017 - Puttanesca
Pizza Today - January 2017 - 39
Pizza Today - January 2017 - 40
Pizza Today - January 2017 - 41
Pizza Today - January 2017 - 42
Pizza Today - January 2017 - 43
Pizza Today - January 2017 - Data Security
Pizza Today - January 2017 - 45
Pizza Today - January 2017 - 46
Pizza Today - January 2017 - 47
Pizza Today - January 2017 - Online Ordering
Pizza Today - January 2017 - 49
Pizza Today - January 2017 - 50
Pizza Today - January 2017 - 51
Pizza Today - January 2017 - The Road to Expo
Pizza Today - January 2017 - 53
Pizza Today - January 2017 - Pizza Today on the Road: Persona Wood Fired Pizzeria
Pizza Today - January 2017 - 55
Pizza Today - January 2017 - 56
Pizza Today - January 2017 - 57
Pizza Today - January 2017 - 58
Pizza Today - January 2017 - 59
Pizza Today - January 2017 - 60
Pizza Today - January 2017 - Product Showcase
Pizza Today - January 2017 - 62
Pizza Today - January 2017 - 63
Pizza Today - January 2017 - Pizza Today Yellow Pages
Pizza Today - January 2017 - 65
Pizza Today - January 2017 - 66
Pizza Today - January 2017 - 67
Pizza Today - January 2017 - 68
Pizza Today - January 2017 - 69
Pizza Today - January 2017 - 70
Pizza Today - January 2017 - 71
Pizza Today - January 2017 - The Marketplace
Pizza Today - January 2017 - 73
Pizza Today - January 2017 - 74
Pizza Today - January 2017 - 75
Pizza Today - January 2017 - 76
Pizza Today - January 2017 - 77
Pizza Today - January 2017 - 78
Pizza Today - January 2017 - 79
Pizza Today - January 2017 - 80
Pizza Today - January 2017 - Reader’s Resource
Pizza Today - January 2017 - Trending Recipe
Pizza Today - January 2017 - Cover3
Pizza Today - January 2017 - Cover4
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Pizza Today - January 2017 - PE2
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