Pizza Today - February 2017 - 12

expo spotlight

MAKE PLANS NOW TO ATTEND!

with BILL OAKLEY

International Pizza Expo 2017 * March 27-30, 2017 * Las Vegas Convention Center

D

on't miss out on this oncea-year opportunity to come
together with pizzeria
operators from across the U.S. and the
world. Now more than ever you need to
understand the wants and needs of all
your customers, whether they're Millennials, seniors or somewhere in between.
Pizza Expo is your best opportunity
to discover what's new, what's working and what's trending. You'll be able
to obtain new knowledge, insights and
ideas that can help you position your
pizzeria for improved profitability and
future growth.
This year we're expanding our program to include more than 90 businessboosting seminars, demonstrations,
workshops and networking events.
We've also added new industry experts
to our speaker lineup who are eager to
share ideas and address the hot-button
issues facing pizzeria owners and operators today.
Time is money, so it's always a good
idea to put together a daily schedule
well in advance of your trip. Come
prepared with a plan of attack and a
wish list of products and services you're
interested in.
Here are a few tips to ensure that you

1 2 / P I Z Z AT O D AY. C O M / F E B R UA R Y 2 0 1 7

get the most out of your Pizza Expo
experience:
* Come prepared. Download the
Pizza Expo 2017 mobile app now from
either the Apple or Android stores.
Once you've done that, you'll be able to
take full advantage of all the features
that will improve your experience
and allow you to efficiently navigate
through more than 1,100 pizza-specific
booths and 475 exhibiting companies.
Review the seminars, demonstrations
and workshops that we're offering to
determine what will have the greatest
benefit and impact on your business.
* Take charge! Don't wait until you
arrive at the show to start making
appointments with suppliers and experts. Make plans now to find out what
other successful operators are doing and
what they think the next trends will be.
* Take time to map out the show
floor thoroughly and completely. Pay
particular attention to new exhibitors,
new products and show specials. Start
mapping out the exhibitors you want to
visit and the products and services you
want to compare.
* Knowledge is king! Talk to as many
industry experts and thought leaders
you can. Pick their brains to find out

what they are thinking, doing and
expecting to happen in the future.
What are the emerging trends, and how
might they help or hurt your operation?
What are other operators doing, and
how does your pizzeria compare? Can
you take advantage of supplier expertise? Is there an opportunity to expand
your menu and profit margins? Find
out what you can do differently to outshine and outperform the competition.
* Take advantage of once-a-year
show specials and deep discounts on
equipment and supplies. The fact of
the matter is our exhibitors don't want
to take the equipment and products on
display back to the warehouse. This is
your single best opportunity to negotiate great deals right on the spot. You
will not have another opportunity like
this in 2017.
* Finally, take notes on what you
learn and experience at the show
and rethink or analyze your business
and marketing plans. How can you
differentiate and better position your
pizzeria in the marketplace? What new
ideas and strategies can you implement
to achieve your goals?
There will always be winners and
losers, but only those who arm themselves with industry knowledge and are
willing to take action toward positive
change will have the ability to compete
and win. The bottom line is this: In
today's fiercely competitive marketplace you need access to all of the latest
trends, strategies and product innovations. Pizza Expo is your one-stop
solution!
Save time and money by pre-registering now at PizzaExpo.com.
It's all pizza and it's all for YOU!
Bill Oakley
Group Show Director


http://www.PizzaExpo.com http://www.PIZZATODAY.COM

Pizza Today - February 2017

Table of Contents for the Digital Edition of Pizza Today - February 2017

Pizza Today - February 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Dough Doctor
Attracting Families
The Waiting Game
Creating a Killer Beer List
A New Look at Italian Sausage
Guanciale
Eggplant
Loyalty Programs
Concept Development
Digital Marketing
The Road to Expo
Pizza Today on the Road: Sal’s, Ithaca, NY
Pizza Today on the Road: Hot Italian, Emeryville, CA
Taking Time Off
Preferred Supplier
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - February 2017 - CT1
Pizza Today - February 2017 - CT2
Pizza Today - February 2017 - Pizza Today - February 2017
Pizza Today - February 2017 - Cover2
Pizza Today - February 2017 - Commentary
Pizza Today - February 2017 - 4
Pizza Today - February 2017 - 5
Pizza Today - February 2017 - Contents
Pizza Today - February 2017 - 7
Pizza Today - February 2017 - 8
Pizza Today - February 2017 - 9
Pizza Today - February 2017 - Contributors
Pizza Today - February 2017 - 11
Pizza Today - February 2017 - Expo Spotlight
Pizza Today - February 2017 - 13
Pizza Today - February 2017 - Interact
Pizza Today - February 2017 - 15
Pizza Today - February 2017 - Conversation
Pizza Today - February 2017 - 17
Pizza Today - February 2017 - Man on the Street
Pizza Today - February 2017 - 19
Pizza Today - February 2017 - Respecting the Craft
Pizza Today - February 2017 - 21
Pizza Today - February 2017 - On Tap
Pizza Today - February 2017 - 23
Pizza Today - February 2017 - Destinations
Pizza Today - February 2017 - 25
Pizza Today - February 2017 - Dough Doctor
Pizza Today - February 2017 - 27
Pizza Today - February 2017 - 28
Pizza Today - February 2017 - 29
Pizza Today - February 2017 - Attracting Families
Pizza Today - February 2017 - 31
Pizza Today - February 2017 - 32
Pizza Today - February 2017 - 33
Pizza Today - February 2017 - The Waiting Game
Pizza Today - February 2017 - 35
Pizza Today - February 2017 - 36
Pizza Today - February 2017 - 37
Pizza Today - February 2017 - Creating a Killer Beer List
Pizza Today - February 2017 - 39
Pizza Today - February 2017 - 40
Pizza Today - February 2017 - 41
Pizza Today - February 2017 - 42
Pizza Today - February 2017 - 43
Pizza Today - February 2017 - A New Look at Italian Sausage
Pizza Today - February 2017 - 45
Pizza Today - February 2017 - 46
Pizza Today - February 2017 - 47
Pizza Today - February 2017 - Guanciale
Pizza Today - February 2017 - 49
Pizza Today - February 2017 - 50
Pizza Today - February 2017 - 51
Pizza Today - February 2017 - Eggplant
Pizza Today - February 2017 - 53
Pizza Today - February 2017 - 54
Pizza Today - February 2017 - 55
Pizza Today - February 2017 - Loyalty Programs
Pizza Today - February 2017 - 57
Pizza Today - February 2017 - 58
Pizza Today - February 2017 - 59
Pizza Today - February 2017 - Concept Development
Pizza Today - February 2017 - 61
Pizza Today - February 2017 - 62
Pizza Today - February 2017 - 63
Pizza Today - February 2017 - Digital Marketing
Pizza Today - February 2017 - 65
Pizza Today - February 2017 - 66
Pizza Today - February 2017 - 67
Pizza Today - February 2017 - The Road to Expo
Pizza Today - February 2017 - 69
Pizza Today - February 2017 - Pizza Today on the Road: Sal’s, Ithaca, NY
Pizza Today - February 2017 - 71
Pizza Today - February 2017 - 72
Pizza Today - February 2017 - 73
Pizza Today - February 2017 - Pizza Today on the Road: Hot Italian, Emeryville, CA
Pizza Today - February 2017 - 75
Pizza Today - February 2017 - 76
Pizza Today - February 2017 - 77
Pizza Today - February 2017 - Taking Time Off
Pizza Today - February 2017 - 79
Pizza Today - February 2017 - 80
Pizza Today - February 2017 - 81
Pizza Today - February 2017 - 82
Pizza Today - February 2017 - Preferred Supplier
Pizza Today - February 2017 - 84
Pizza Today - February 2017 - 85
Pizza Today - February 2017 - 86
Pizza Today - February 2017 - 87
Pizza Today - February 2017 - 88
Pizza Today - February 2017 - 89
Pizza Today - February 2017 - 90
Pizza Today - February 2017 - 91
Pizza Today - February 2017 - 92
Pizza Today - February 2017 - 93
Pizza Today - February 2017 - 94
Pizza Today - February 2017 - 95
Pizza Today - February 2017 - 96
Pizza Today - February 2017 - 97
Pizza Today - February 2017 - 98
Pizza Today - February 2017 - 99
Pizza Today - February 2017 - 100
Pizza Today - February 2017 - 101
Pizza Today - February 2017 - 102
Pizza Today - February 2017 - 103
Pizza Today - February 2017 - 104
Pizza Today - February 2017 - 105
Pizza Today - February 2017 - Product Showcase
Pizza Today - February 2017 - 107
Pizza Today - February 2017 - Pizza Today Yellow Pages
Pizza Today - February 2017 - 109
Pizza Today - February 2017 - 110
Pizza Today - February 2017 - 111
Pizza Today - February 2017 - 112
Pizza Today - February 2017 - 113
Pizza Today - February 2017 - 114
Pizza Today - February 2017 - 115
Pizza Today - February 2017 - The Marketplace
Pizza Today - February 2017 - 117
Pizza Today - February 2017 - 118
Pizza Today - February 2017 - 119
Pizza Today - February 2017 - 120
Pizza Today - February 2017 - 121
Pizza Today - February 2017 - 122
Pizza Today - February 2017 - 123
Pizza Today - February 2017 - 124
Pizza Today - February 2017 - 125
Pizza Today - February 2017 - 126
Pizza Today - February 2017 - 127
Pizza Today - February 2017 - 128
Pizza Today - February 2017 - Reader’s Resource
Pizza Today - February 2017 - Trending Recipe
Pizza Today - February 2017 - Cover3
Pizza Today - February 2017 - Cover4
https://www.nxtbook.com/emerald/pizzatoday/202404
https://www.nxtbook.com/emerald/pizzatoday/202403
https://www.nxtbook.com/emerald/pizzatoday/202402
https://www.nxtbook.com/emerald/pizzatoday/202401
https://www.nxtbook.com/emerald/pizzatoday/202312
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https://www.nxtbook.com/emerald/pizzatoday/202202
https://www.nxtbook.com/emerald/pizzatoday/202201
https://www.nxtbook.com/emerald/pizzatoday/202112
https://www.nxtbook.com/emerald/pizzatoday/202111
https://www.nxtbook.com/emerald/pizzatoday/202110
https://www.nxtbook.com/emerald/pizzatoday/202109
https://www.nxtbook.com/emerald/pizzatoday/202108
https://www.nxtbook.com/emerald/pizzatoday/202107
https://www.nxtbook.com/emerald/pizzatoday/202106
https://www.nxtbook.com/emerald/pizzatoday/202105
https://www.nxtbook.com/emerald/pizzatoday/202104
https://www.nxtbook.com/nxtbooks/pizzatoday/202103
https://www.nxtbook.com/nxtbooks/pizzatoday/202102
https://www.nxtbook.com/nxtbooks/pizzatoday/202101
https://www.nxtbook.com/nxtbooks/pizzatoday/202012
https://www.nxtbook.com/nxtbooks/pizzatoday/202011
https://www.nxtbook.com/nxtbooks/pizzatoday/202010
https://www.nxtbook.com/nxtbooks/pizzatoday/202009
https://www.nxtbook.com/nxtbooks/pizzatoday/202008
https://www.nxtbook.com/nxtbooks/pizzatoday/202007
https://www.nxtbook.com/nxtbooks/pizzatoday/202006
https://www.nxtbook.com/nxtbooks/pizzatoday/expo_2020
https://www.nxtbook.com/nxtbooks/pizzatoday/202005
https://www.nxtbook.com/nxtbooks/pizzatoday/202004
https://www.nxtbook.com/nxtbooks/pizzatoday/202003
https://www.nxtbook.com/nxtbooks/pizzatoday/202002
https://www.nxtbook.com/nxtbooks/pizzatoday/202001
https://www.nxtbook.com/nxtbooks/pizzatoday/201912
https://www.nxtbook.com/nxtbooks/pizzatoday/201911
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https://www.nxtbook.com/nxtbooks/pizzatoday/201909
https://www.nxtbook.com/nxtbooks/pizzatoday/201908
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https://www.nxtbook.com/nxtbooks/pizzatoday/201905
https://www.nxtbook.com/nxtbooks/pizzatoday/201904
https://www.nxtbook.com/nxtbooks/pizzatoday/201903
https://www.nxtbook.com/nxtbooks/pizzatoday/201902
https://www.nxtbook.com/nxtbooks/pizzatoday/201901
https://www.nxtbook.com/nxtbooks/pizzatoday/201812
https://www.nxtbook.com/nxtbooks/pizzatoday/201811
https://www.nxtbook.com/nxtbooks/pizzatoday/201810
https://www.nxtbook.com/nxtbooks/pizzatoday/201809
https://www.nxtbook.com/nxtbooks/pizzatoday/201808
https://www.nxtbook.com/nxtbooks/pizzatoday/201807
https://www.nxtbook.com/nxtbooks/pizzatoday/201806
https://www.nxtbook.com/nxtbooks/pizzatoday/201805
https://www.nxtbook.com/nxtbooks/pizzatoday/201804
https://www.nxtbook.com/nxtbooks/pizzatoday/201803
https://www.nxtbook.com/nxtbooks/pizzatoday/201802
https://www.nxtbook.com/nxtbooks/pizzatoday/201801
https://www.nxtbook.com/nxtbooks/pizzatoday/201712
https://www.nxtbook.com/nxtbooks/pizzatoday/201711
https://www.nxtbook.com/nxtbooks/pizzatoday/201710
https://www.nxtbook.com/nxtbooks/pizzatoday/201709
https://www.nxtbook.com/nxtbooks/pizzatoday/201708
https://www.nxtbook.com/nxtbooks/pizzatoday/201707
https://www.nxtbook.com/nxtbooks/pizzatoday/201706
https://www.nxtbook.com/nxtbooks/pizzatoday/201705
https://www.nxtbook.com/nxtbooks/pizzatoday/201704
https://www.nxtbook.com/nxtbooks/pizzatoday/201703
https://www.nxtbook.com/nxtbooks/pizzatoday/201702
https://www.nxtbook.com/nxtbooks/pizzatoday/201701
https://www.nxtbook.com/nxtbooks/pizzatoday/201612
https://www.nxtbook.com/nxtbooks/pizzatoday/201611
https://www.nxtbook.com/nxtbooks/pizzatoday/201610
https://www.nxtbook.com/nxtbooks/pizzatoday/201609
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https://www.nxtbook.com/nxtbooks/pizzatoday/201601
https://www.nxtbook.com/nxtbooks/pizzatoday/201512
https://www.nxtbook.com/nxtbooks/pizzatoday/201511
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https://www.nxtbook.com/nxtbooks/pizzatoday/201509
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