Pizza Today - February 2017 - 64

feature / PIZZA EXPO

Pizza Expo is for Learning
If you want to elevate your
game, don't forget to head
upstairs at International
Pizza Expo in Las Vegas

grade equipment and a knowledgeable
skillset to produce. That is no longer the
case. The proliferation of technology has
brought with it the ability to shoot and
produce high-quality videos yourself. In
this seminar, I will show you how we at
Farrelli's have leveraged the power of video to engage our customers and take sales
to another level. More specifically, I will
talk about the equipment we've invested
in to produce our films, the channels we
use to launch our videos, and the frequency in which we do so. This seminar will be
offered at 4 p.m. on Tuesday, March 28th
- which is just prior to the Beer & Bull
Idea Exchange where they serve FREE
BEER! So, really, you've got no excuse
not to attend.

STORY CLAYTON KRUEGER
PHOTO RICK DAUGHERTY

I

first attended International Pizza
Expo in Las Vegas in 2008, one
year after our founders had traveled to the show to deliver a keynote
address after having been named the
2006 Independent Pizzeria of the Year.
At the 2008 show, I assisted our
co-founder, Jacque Farrell, in delivering a seminar on employee retention.
The rest, as they say, is history.
I've gone to the show ever since. I've
attended seminars to bolster my own

6 4 / P I Z Z AT O D AY. C O M / F E B R UA R Y 2 0 1 7

education and delivered seminars on
topics ranging from social media to
craft beer. This year, in addition to a
pair of workshops I'll be co-instructing
for the School of Pizzeria Management on Sunday and Monday, I will be
delivering seminars on "D.I.Y. Video
Production" and "Proven Tactics in
Digital Marketing."
Video has become the No. 1
medium for content delivery. In other
words, your customers are watching A
LOT of video ... is it yours? Historically, video has been expensive to
create because it required professional

It should come as no surprise to
anyone that the world has gone digital. Storage in the cloud, e-mail, SMS,

smartphones, apps, etc. are all digital
interfaces that we engage with daily
in our everyday lives. So the challenge
becomes getting your brand content in
front of your customer's eyes through
these interfaces. In my "Proven Tactics in
Digital Marketing" seminar, I will discuss
the ways we have found success doing
exactly that at Farrelli's Pizza. I will also
look toward other industry leaders to see
where opportunity may exist that we have
yet to explore.
This is the part where you, the audience, comes into play as well - because
we can all learn from each other. Perhaps



http://www.PIZZATODAY.COM

Pizza Today - February 2017

Table of Contents for the Digital Edition of Pizza Today - February 2017

Pizza Today - February 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Dough Doctor
Attracting Families
The Waiting Game
Creating a Killer Beer List
A New Look at Italian Sausage
Guanciale
Eggplant
Loyalty Programs
Concept Development
Digital Marketing
The Road to Expo
Pizza Today on the Road: Sal’s, Ithaca, NY
Pizza Today on the Road: Hot Italian, Emeryville, CA
Taking Time Off
Preferred Supplier
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - February 2017 - CT1
Pizza Today - February 2017 - CT2
Pizza Today - February 2017 - Pizza Today - February 2017
Pizza Today - February 2017 - Cover2
Pizza Today - February 2017 - Commentary
Pizza Today - February 2017 - 4
Pizza Today - February 2017 - 5
Pizza Today - February 2017 - Contents
Pizza Today - February 2017 - 7
Pizza Today - February 2017 - 8
Pizza Today - February 2017 - 9
Pizza Today - February 2017 - Contributors
Pizza Today - February 2017 - 11
Pizza Today - February 2017 - Expo Spotlight
Pizza Today - February 2017 - 13
Pizza Today - February 2017 - Interact
Pizza Today - February 2017 - 15
Pizza Today - February 2017 - Conversation
Pizza Today - February 2017 - 17
Pizza Today - February 2017 - Man on the Street
Pizza Today - February 2017 - 19
Pizza Today - February 2017 - Respecting the Craft
Pizza Today - February 2017 - 21
Pizza Today - February 2017 - On Tap
Pizza Today - February 2017 - 23
Pizza Today - February 2017 - Destinations
Pizza Today - February 2017 - 25
Pizza Today - February 2017 - Dough Doctor
Pizza Today - February 2017 - 27
Pizza Today - February 2017 - 28
Pizza Today - February 2017 - 29
Pizza Today - February 2017 - Attracting Families
Pizza Today - February 2017 - 31
Pizza Today - February 2017 - 32
Pizza Today - February 2017 - 33
Pizza Today - February 2017 - The Waiting Game
Pizza Today - February 2017 - 35
Pizza Today - February 2017 - 36
Pizza Today - February 2017 - 37
Pizza Today - February 2017 - Creating a Killer Beer List
Pizza Today - February 2017 - 39
Pizza Today - February 2017 - 40
Pizza Today - February 2017 - 41
Pizza Today - February 2017 - 42
Pizza Today - February 2017 - 43
Pizza Today - February 2017 - A New Look at Italian Sausage
Pizza Today - February 2017 - 45
Pizza Today - February 2017 - 46
Pizza Today - February 2017 - 47
Pizza Today - February 2017 - Guanciale
Pizza Today - February 2017 - 49
Pizza Today - February 2017 - 50
Pizza Today - February 2017 - 51
Pizza Today - February 2017 - Eggplant
Pizza Today - February 2017 - 53
Pizza Today - February 2017 - 54
Pizza Today - February 2017 - 55
Pizza Today - February 2017 - Loyalty Programs
Pizza Today - February 2017 - 57
Pizza Today - February 2017 - 58
Pizza Today - February 2017 - 59
Pizza Today - February 2017 - Concept Development
Pizza Today - February 2017 - 61
Pizza Today - February 2017 - 62
Pizza Today - February 2017 - 63
Pizza Today - February 2017 - Digital Marketing
Pizza Today - February 2017 - 65
Pizza Today - February 2017 - 66
Pizza Today - February 2017 - 67
Pizza Today - February 2017 - The Road to Expo
Pizza Today - February 2017 - 69
Pizza Today - February 2017 - Pizza Today on the Road: Sal’s, Ithaca, NY
Pizza Today - February 2017 - 71
Pizza Today - February 2017 - 72
Pizza Today - February 2017 - 73
Pizza Today - February 2017 - Pizza Today on the Road: Hot Italian, Emeryville, CA
Pizza Today - February 2017 - 75
Pizza Today - February 2017 - 76
Pizza Today - February 2017 - 77
Pizza Today - February 2017 - Taking Time Off
Pizza Today - February 2017 - 79
Pizza Today - February 2017 - 80
Pizza Today - February 2017 - 81
Pizza Today - February 2017 - 82
Pizza Today - February 2017 - Preferred Supplier
Pizza Today - February 2017 - 84
Pizza Today - February 2017 - 85
Pizza Today - February 2017 - 86
Pizza Today - February 2017 - 87
Pizza Today - February 2017 - 88
Pizza Today - February 2017 - 89
Pizza Today - February 2017 - 90
Pizza Today - February 2017 - 91
Pizza Today - February 2017 - 92
Pizza Today - February 2017 - 93
Pizza Today - February 2017 - 94
Pizza Today - February 2017 - 95
Pizza Today - February 2017 - 96
Pizza Today - February 2017 - 97
Pizza Today - February 2017 - 98
Pizza Today - February 2017 - 99
Pizza Today - February 2017 - 100
Pizza Today - February 2017 - 101
Pizza Today - February 2017 - 102
Pizza Today - February 2017 - 103
Pizza Today - February 2017 - 104
Pizza Today - February 2017 - 105
Pizza Today - February 2017 - Product Showcase
Pizza Today - February 2017 - 107
Pizza Today - February 2017 - Pizza Today Yellow Pages
Pizza Today - February 2017 - 109
Pizza Today - February 2017 - 110
Pizza Today - February 2017 - 111
Pizza Today - February 2017 - 112
Pizza Today - February 2017 - 113
Pizza Today - February 2017 - 114
Pizza Today - February 2017 - 115
Pizza Today - February 2017 - The Marketplace
Pizza Today - February 2017 - 117
Pizza Today - February 2017 - 118
Pizza Today - February 2017 - 119
Pizza Today - February 2017 - 120
Pizza Today - February 2017 - 121
Pizza Today - February 2017 - 122
Pizza Today - February 2017 - 123
Pizza Today - February 2017 - 124
Pizza Today - February 2017 - 125
Pizza Today - February 2017 - 126
Pizza Today - February 2017 - 127
Pizza Today - February 2017 - 128
Pizza Today - February 2017 - Reader’s Resource
Pizza Today - February 2017 - Trending Recipe
Pizza Today - February 2017 - Cover3
Pizza Today - February 2017 - Cover4
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