Pizza Today - April 2017 - 22

with KEITH COFFMAN

on tap

Doing it Right
flights are used for everything else.
Tony also carries various beers in
bottles and cans, as well. The spot even
fills growlers and howlers for customers.
Staff education is crucial to Tony.

O

ver the past months I've
written a lot about why
you should be selling craft
beer, what you need to do in order to
successfully sell craft beer and how to
price your craft beer. Some pizza guys
and pizza gals have been selling craft
beer for a while now, and they are doing
it right! Over the next several months
I'm going to sprinkle in some "On Tap"
articles about pizza restaurants that
understand the importance and the
bottom line profitability of selling craft
beer.
Tony Palombino is one of those pizza
guys that has been doing craft beer
right for a long time.
His BoomBozz Craft Pizza & Tap
House businesses are located in Lou2 2 / P I Z Z AT O D AY. C O M / A P R I L 2 0 1 7

isville, Kentucky, Indianapolis, Indiana
and Jeffersonville, Indiana. While
BoomBozz Pizza has been around since
1998, Tony's Highlands Tap House
concept is relatively new. He created it
out of his desire to marry the great taste
of his pizza with a pub-type atmosphere where someone can sit and enjoy
the taste of a great, cold, delicious beer.
He has 21 taps at his BoomBozz Pizza
and Tap House Highlands Location.
Thirty percent of overall sales come
from the bar. Beer makes up 22 percent
of bar sales. Craft beer is one of the
biggest profit centers at the location,
which runs through 12 kegs weekly.
This location offers beer via 12-ounce
glasses for higher ABV brews. Pint
glasses, 23-ounce pilsner glasses and

When a customer asks for a specific
style of beer, he wants his staff to know
exactly which beers on tap are the style
that the customer is looking for.
In every pre-shift meeting, his
staff discusses new beers that they've
recently tapped. Tony's service staff is
armed with food pairing suggestions, to
help guide their customers to the perfect craft beer to enjoy with whichever
of Boombozz's various tasty culinary
dishes they choose to eat. Tony's staff
is well trained and they focus on craft
beer during new hire training.
Another important step is that Tony
and his team clean their beer lines
on a regular basis to ensure that their
customers always get a great tasting
beer that is served just like the brewer
intended. They also perform routine
maintenance like skilled professionals,
making sure that everything with their
draft systems is working at craft beer
perfection.
For the past 18 months, Tony says
that he has seen popularity grow for
craft beers brewed locally. Furthermore,
the support system and marketing that
he has received from local breweries
has been amazing. Tony knows that his
consumers are truly loving local beer.
His BoomBozz Tap House restaurants
offer a large selection of beers, including
local and seasonal brews when available.
Even the most critical beer advocate is
sure to find the perfect brew to enjoy
while eating with them. BoomBozz is
definitely doing it right! ■
KEITH COFFMAN is the owner and operator
of Lost River Pizza Company.

By RICK DAUGHERTY


http://www.PIZZATODAY.COM

Pizza Today - April 2017

Table of Contents for the Digital Edition of Pizza Today - April 2017

Pizza Today - April 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Knead to Know
Most Annoying Server Habits
Handling Gratuity
Trenton Tomato Pie
Rotini
Adding Pasta to Your Menu
Negotiating a Commercial Lease
Pizza Today on the Road: So Delicious
Pizza Today on the Road: On Point
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - April 2017 - CT1
Pizza Today - April 2017 - CT2
Pizza Today - April 2017 - Pizza Today - April 2017
Pizza Today - April 2017 - Cover2
Pizza Today - April 2017 - Commentary
Pizza Today - April 2017 - 4
Pizza Today - April 2017 - 5
Pizza Today - April 2017 - Contents
Pizza Today - April 2017 - 7
Pizza Today - April 2017 - 8
Pizza Today - April 2017 - 9
Pizza Today - April 2017 - Contributors
Pizza Today - April 2017 - 11
Pizza Today - April 2017 - Expo Spotlight
Pizza Today - April 2017 - 13
Pizza Today - April 2017 - Interact
Pizza Today - April 2017 - 15
Pizza Today - April 2017 - Conversation
Pizza Today - April 2017 - 17
Pizza Today - April 2017 - Man on the Street
Pizza Today - April 2017 - 19
Pizza Today - April 2017 - Respecting the Craft
Pizza Today - April 2017 - 21
Pizza Today - April 2017 - On Tap
Pizza Today - April 2017 - 23
Pizza Today - April 2017 - Destinations
Pizza Today - April 2017 - 25
Pizza Today - April 2017 - Knead to Know
Pizza Today - April 2017 - 27
Pizza Today - April 2017 - 28
Pizza Today - April 2017 - 29
Pizza Today - April 2017 - Most Annoying Server Habits
Pizza Today - April 2017 - 31
Pizza Today - April 2017 - 32
Pizza Today - April 2017 - 33
Pizza Today - April 2017 - Handling Gratuity
Pizza Today - April 2017 - 35
Pizza Today - April 2017 - 36
Pizza Today - April 2017 - 37
Pizza Today - April 2017 - Trenton Tomato Pie
Pizza Today - April 2017 - 39
Pizza Today - April 2017 - 40
Pizza Today - April 2017 - 41
Pizza Today - April 2017 - Rotini
Pizza Today - April 2017 - 43
Pizza Today - April 2017 - 44
Pizza Today - April 2017 - 45
Pizza Today - April 2017 - Adding Pasta to Your Menu
Pizza Today - April 2017 - 47
Pizza Today - April 2017 - 48
Pizza Today - April 2017 - 49
Pizza Today - April 2017 - 50
Pizza Today - April 2017 - 51
Pizza Today - April 2017 - Negotiating a Commercial Lease
Pizza Today - April 2017 - 53
Pizza Today - April 2017 - 54
Pizza Today - April 2017 - 55
Pizza Today - April 2017 - Pizza Today on the Road: So Delicious
Pizza Today - April 2017 - 57
Pizza Today - April 2017 - 58
Pizza Today - April 2017 - 59
Pizza Today - April 2017 - 60
Pizza Today - April 2017 - 61
Pizza Today - April 2017 - Pizza Today on the Road: On Point
Pizza Today - April 2017 - 63
Pizza Today - April 2017 - 64
Pizza Today - April 2017 - 65
Pizza Today - April 2017 - 66
Pizza Today - April 2017 - 67
Pizza Today - April 2017 - 68
Pizza Today - April 2017 - Product Showcase
Pizza Today - April 2017 - 70
Pizza Today - April 2017 - 71
Pizza Today - April 2017 - Pizza Today Yellow Pages
Pizza Today - April 2017 - 73
Pizza Today - April 2017 - 74
Pizza Today - April 2017 - 75
Pizza Today - April 2017 - 76
Pizza Today - April 2017 - 77
Pizza Today - April 2017 - 78
Pizza Today - April 2017 - 79
Pizza Today - April 2017 - The Marketplace
Pizza Today - April 2017 - 81
Pizza Today - April 2017 - 82
Pizza Today - April 2017 - 83
Pizza Today - April 2017 - 84
Pizza Today - April 2017 - 85
Pizza Today - April 2017 - 86
Pizza Today - April 2017 - 87
Pizza Today - April 2017 - 88
Pizza Today - April 2017 - Reader’s Resource
Pizza Today - April 2017 - Trending Recipe
Pizza Today - April 2017 - Cover3
Pizza Today - April 2017 - Cover4
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