Pizza Today - April 2017 - 53

Smith, a commercial real estate advisor at Austin Tenant Advisors.
And paying on time and in full
is key, as it gives you leverage when
negotiating. Plus, if you didn't renew,
your landlord would have to pay for
down time, tenant improvement
allowances and likely the commission of a broker in order to acquire
a new tenant. By spelling out the
economics of the situation, they'll
realize they're better off keeping you
than having a vacancy.
If you offer delivery, reviewing
your loyal customer base and what
zip codes they're coming from is
crucial. A zip code analysis might
uncover that a majority of calls are
originating from customers who
reside at the edge of your delivery
zone, and it may make more sense to
relocate than negotiate to renew.

retail experience because they'll have
relationships with landlord representatives and landlords, and know the ins
and outs of restaurants." Utilizing a
commercial real estate broker taps you
into their critical market knowledge
while also offering a negotiation buffer
between you and your landlord. They'll
know to focus on items that would be
addressed for a new tenant, like an
updated HVAC system or dedicated

parking spaces, in an amicable way
as well as look into perks like a pizza
restaurant exclusive clause.
With your trustworthy agent's
local market knowledge, you go to the
negotiation table with facts as well as
reasons why you're asking for fixes.
"Once you've looked at the market,
you've armed yourself with knowledge
of what you can negotiate," says Smith.
"At the end of the day, you don't want

After you've analyzed your
business and decided it makes
sense to stay at your location,
how do you negotiate your commercial lease renewal? "Start (the

process) about a year in advance,
gather as much market information
as you can, hire a knowledgeable real
estate agent and understand what
your cost of a build-out would be if
you must relocate," says Mark Chase,
president of Restaurant Real Estate
Advisors.
One of the biggest mistakes you
can make as a restaurant owner is
waiting until the last minute. You
need to know ahead of time if there's
a better option. Maybe your space
used to be the only one available,
but now your ideal space is ready to
be leased. Being reactive never gets
the best deal, but proactive thinking,
meaning you have time and a broker
on your side, gets you the lease you
want.
"Your broker should be like a
business partner looking out for your
interests," says Dave Burggraaf, retail
commercial real estate broker at
Retail Solutions. "Find a broker with
A P R I L 2 0 1 7 / P I Z Z AT O D AY. C O M / 5 3


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Pizza Today - April 2017

Table of Contents for the Digital Edition of Pizza Today - April 2017

Pizza Today - April 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Knead to Know
Most Annoying Server Habits
Handling Gratuity
Trenton Tomato Pie
Rotini
Adding Pasta to Your Menu
Negotiating a Commercial Lease
Pizza Today on the Road: So Delicious
Pizza Today on the Road: On Point
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - April 2017 - CT1
Pizza Today - April 2017 - CT2
Pizza Today - April 2017 - Pizza Today - April 2017
Pizza Today - April 2017 - Cover2
Pizza Today - April 2017 - Commentary
Pizza Today - April 2017 - 4
Pizza Today - April 2017 - 5
Pizza Today - April 2017 - Contents
Pizza Today - April 2017 - 7
Pizza Today - April 2017 - 8
Pizza Today - April 2017 - 9
Pizza Today - April 2017 - Contributors
Pizza Today - April 2017 - 11
Pizza Today - April 2017 - Expo Spotlight
Pizza Today - April 2017 - 13
Pizza Today - April 2017 - Interact
Pizza Today - April 2017 - 15
Pizza Today - April 2017 - Conversation
Pizza Today - April 2017 - 17
Pizza Today - April 2017 - Man on the Street
Pizza Today - April 2017 - 19
Pizza Today - April 2017 - Respecting the Craft
Pizza Today - April 2017 - 21
Pizza Today - April 2017 - On Tap
Pizza Today - April 2017 - 23
Pizza Today - April 2017 - Destinations
Pizza Today - April 2017 - 25
Pizza Today - April 2017 - Knead to Know
Pizza Today - April 2017 - 27
Pizza Today - April 2017 - 28
Pizza Today - April 2017 - 29
Pizza Today - April 2017 - Most Annoying Server Habits
Pizza Today - April 2017 - 31
Pizza Today - April 2017 - 32
Pizza Today - April 2017 - 33
Pizza Today - April 2017 - Handling Gratuity
Pizza Today - April 2017 - 35
Pizza Today - April 2017 - 36
Pizza Today - April 2017 - 37
Pizza Today - April 2017 - Trenton Tomato Pie
Pizza Today - April 2017 - 39
Pizza Today - April 2017 - 40
Pizza Today - April 2017 - 41
Pizza Today - April 2017 - Rotini
Pizza Today - April 2017 - 43
Pizza Today - April 2017 - 44
Pizza Today - April 2017 - 45
Pizza Today - April 2017 - Adding Pasta to Your Menu
Pizza Today - April 2017 - 47
Pizza Today - April 2017 - 48
Pizza Today - April 2017 - 49
Pizza Today - April 2017 - 50
Pizza Today - April 2017 - 51
Pizza Today - April 2017 - Negotiating a Commercial Lease
Pizza Today - April 2017 - 53
Pizza Today - April 2017 - 54
Pizza Today - April 2017 - 55
Pizza Today - April 2017 - Pizza Today on the Road: So Delicious
Pizza Today - April 2017 - 57
Pizza Today - April 2017 - 58
Pizza Today - April 2017 - 59
Pizza Today - April 2017 - 60
Pizza Today - April 2017 - 61
Pizza Today - April 2017 - Pizza Today on the Road: On Point
Pizza Today - April 2017 - 63
Pizza Today - April 2017 - 64
Pizza Today - April 2017 - 65
Pizza Today - April 2017 - 66
Pizza Today - April 2017 - 67
Pizza Today - April 2017 - 68
Pizza Today - April 2017 - Product Showcase
Pizza Today - April 2017 - 70
Pizza Today - April 2017 - 71
Pizza Today - April 2017 - Pizza Today Yellow Pages
Pizza Today - April 2017 - 73
Pizza Today - April 2017 - 74
Pizza Today - April 2017 - 75
Pizza Today - April 2017 - 76
Pizza Today - April 2017 - 77
Pizza Today - April 2017 - 78
Pizza Today - April 2017 - 79
Pizza Today - April 2017 - The Marketplace
Pizza Today - April 2017 - 81
Pizza Today - April 2017 - 82
Pizza Today - April 2017 - 83
Pizza Today - April 2017 - 84
Pizza Today - April 2017 - 85
Pizza Today - April 2017 - 86
Pizza Today - April 2017 - 87
Pizza Today - April 2017 - 88
Pizza Today - April 2017 - Reader’s Resource
Pizza Today - April 2017 - Trending Recipe
Pizza Today - April 2017 - Cover3
Pizza Today - April 2017 - Cover4
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