Pizza Today - May 2017 - 62

Owners, Joel and Jenny Harn

and have made the switch to conveyor. "The
two brick ovens that we had, we just couldn't
keep up with the demand," Joel says. "So now
we've come up with a unique concept of putting the bricks in the bottom of our conveyors.
So it gives it a little bit more bottom heat, a
little bit crispier crust."
Another oven-related decision was to use
conveyors for most cooking applications.
"We've been in the pizza business almost
30 years," Joel says. "We've had grills. We've
had fryers. We've had all kind of cooking
equipment in the stores. We got away from all
of that and strictly to the pizza oven. Basically
what we say is that if we can't cook it in the
pizza oven, we're not doing it." With exception, each Stoner's has a smoker for its popular
chicken wings, available in 10-, 20-, 40- and
100-piece, which are sauced and finished in
the conveyor.
Limiting cooking to its conveyors hasn't
stopped Stoner's from having an extensive
menu of appetizers, salads, sandwiches, pizzas,
stromboli and lasagna.
Roughly 75 percent of Stoner's sales are
pizza. Morris says top-selling pizzas are pepperoni and the meat pizza. The Taco Pizza is
6 2 / P I Z Z AT O D AY. C O M / M AY 2 0 1 7

"If we hire
an employee,
it's an
investment.
We try to
treat them
as an
investment."
- William Morris
Operations Manager

also popular with tomato sauce, beef and mozzarella and finished with lettuce, tomato, jalapeños,
hot sauce and a side of sour cream.
With many locations not open for lunch, dinner
makes up 80 percent of the business. Stoner's offers
extra enticement with lunch specials, like two slices
and a drink for $3.99. The pizza company also
offers complete meal packages, like the Super Deal
- one large pizza with choice of five toppings, 10
wings and a two-liter of their choice for $22.99.
Profitable add-on items for Stoner's have included cookies and the Cheesecake Stromboli. Joel says
Jenny actually dreamed the top-selling Cheesecake
Stromboli. "It's a cheesecake wrapped in a pizza
dough with cinnamon and sugar," Joel says.
Key to Stoner's menu mix is ingredient tie-ins.
"Figure out what we already have in our kitchens
and let's grow the menu there instead of bringing
new items in," Joel says.
Direct mailing Stoner's menu to its
radius households has worked well for the
business. "We buy about a million menus every

few months for the company and then we send
them out in the mail," Joel says. "That is about
90 percent of our advertising budget." Each location also has its own social media pages and some


http://www.PIZZATODAY.COM

Pizza Today - May 2017

Table of Contents for the Digital Edition of Pizza Today - May 2017

Pizza Today - May 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Knead to Know
Flooring Options
Specialty Cheese Pairings
Manchego
Eliminating Spoilage
Cheese Pricing
Grand Openings
Pizza Today on the Road: Riverboat Pizza Co., Savannah, GA
Pizza Today on the Road: Stoner’s Pizza Joint, Savannah, GA
International Pizza Expo Wrap Up
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - May 2017 - CT1
Pizza Today - May 2017 - CT2
Pizza Today - May 2017 - Pizza Today - May 2017
Pizza Today - May 2017 - Cover2
Pizza Today - May 2017 - Commentary
Pizza Today - May 2017 - 4
Pizza Today - May 2017 - 5
Pizza Today - May 2017 - Contents
Pizza Today - May 2017 - 7
Pizza Today - May 2017 - 8
Pizza Today - May 2017 - 9
Pizza Today - May 2017 - Contributors
Pizza Today - May 2017 - 11
Pizza Today - May 2017 - Expo Spotlight
Pizza Today - May 2017 - 13
Pizza Today - May 2017 - Interact
Pizza Today - May 2017 - 15
Pizza Today - May 2017 - Conversation
Pizza Today - May 2017 - 17
Pizza Today - May 2017 - Man on the Street
Pizza Today - May 2017 - 19
Pizza Today - May 2017 - Respecting the Craft
Pizza Today - May 2017 - 21
Pizza Today - May 2017 - On Tap
Pizza Today - May 2017 - 23
Pizza Today - May 2017 - Destinations
Pizza Today - May 2017 - 25
Pizza Today - May 2017 - Knead to Know
Pizza Today - May 2017 - 27
Pizza Today - May 2017 - 28
Pizza Today - May 2017 - 29
Pizza Today - May 2017 - Flooring Options
Pizza Today - May 2017 - 31
Pizza Today - May 2017 - 32
Pizza Today - May 2017 - 33
Pizza Today - May 2017 - Specialty Cheese Pairings
Pizza Today - May 2017 - 35
Pizza Today - May 2017 - 36
Pizza Today - May 2017 - 37
Pizza Today - May 2017 - 38
Pizza Today - May 2017 - 39
Pizza Today - May 2017 - Manchego
Pizza Today - May 2017 - 41
Pizza Today - May 2017 - 42
Pizza Today - May 2017 - 43
Pizza Today - May 2017 - Eliminating Spoilage
Pizza Today - May 2017 - 45
Pizza Today - May 2017 - 46
Pizza Today - May 2017 - 47
Pizza Today - May 2017 - Cheese Pricing
Pizza Today - May 2017 - 49
Pizza Today - May 2017 - 50
Pizza Today - May 2017 - 51
Pizza Today - May 2017 - Grand Openings
Pizza Today - May 2017 - 53
Pizza Today - May 2017 - 54
Pizza Today - May 2017 - 55
Pizza Today - May 2017 - Pizza Today on the Road: Riverboat Pizza Co., Savannah, GA
Pizza Today - May 2017 - 57
Pizza Today - May 2017 - 58
Pizza Today - May 2017 - 59
Pizza Today - May 2017 - Pizza Today on the Road: Stoner’s Pizza Joint, Savannah, GA
Pizza Today - May 2017 - 61
Pizza Today - May 2017 - 62
Pizza Today - May 2017 - 63
Pizza Today - May 2017 - International Pizza Expo Wrap Up
Pizza Today - May 2017 - 65
Pizza Today - May 2017 - 66
Pizza Today - May 2017 - Product Showcase
Pizza Today - May 2017 - 68
Pizza Today - May 2017 - 69
Pizza Today - May 2017 - Pizza Today Yellow Pages
Pizza Today - May 2017 - 71
Pizza Today - May 2017 - 72
Pizza Today - May 2017 - 73
Pizza Today - May 2017 - 74
Pizza Today - May 2017 - 75
Pizza Today - May 2017 - 76
Pizza Today - May 2017 - 77
Pizza Today - May 2017 - The Marketplace
Pizza Today - May 2017 - 79
Pizza Today - May 2017 - 80
Pizza Today - May 2017 - 81
Pizza Today - May 2017 - 82
Pizza Today - May 2017 - 83
Pizza Today - May 2017 - 84
Pizza Today - May 2017 - 85
Pizza Today - May 2017 - 86
Pizza Today - May 2017 - 87
Pizza Today - May 2017 - 88
Pizza Today - May 2017 - Reader’s Resource
Pizza Today - May 2017 - Trending Recipe
Pizza Today - May 2017 - Cover3
Pizza Today - May 2017 - Cover4
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