Pizza Today - June 2017 - 14

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MIKE'S MONTHLY TIP

THE PIE PIZZERIA

with Mike Bausch

In celebration of Pi(e) Day we are offering a special Facebook promotion.
Come in today, Pi Day, before 3:14 PM and receive a certificate for ONE FREE
12" Cheese Pie with any pizza order. Due to the overwhelming response to last
year's special and the service challenges it created, the free pizza offer must
be redeemed on a later date. This special is only available today Tuesday,
March 14th (3.14) and is "first come/first serve" for the first 200 Facebook
Fans per location (see guidelines below).

Don't mention
the other guy
and stick
to facts

GUIDELINES: When picking up your order, mention that you are a fan of The
Pie on Facebook to receive the Pi Day special. Certificates are given ONLY
when the order is picked up and the order must be picked up before 3:14
PM (calling ahead and pre-paying for an order does not hold or guarantee a
certificate). Offer is available for dine-in and carry-out orders only. This offer is
not available in combination with other coupons or offers. This offer is limited
to one FREE pizza per person per order.

I get asked about competition
all the time. I'll hear other guys
put down another pizza place,
even to their customer. It's not
a smart move. You'll never
look better in the eyes of your
customer by dogging another
company. Be classy. Talk about
what you're proud of with
regards to your pizzeria. If you
don't have an issue with the
other place someone asks about,
remark on what you think they do
well. Stay humble, stay honest
and stay above the fray. You
don't see Rolls Royce out there
with an ad campaign attacking
the new 2017 Kia Optima. Also
when you do speak publically
about your brand, speak in terms
of fact. Not "The Best in Town."
Instead, "Voted Best Pizza by
_____Magazine." Acknowledge
facts from a third party rather
than pushing your own biased
opinion to build real loyalty.

WHY IT WORKS: Pi Day -- the day the world celebrates the ratio of the
circumference of a circle to its diameter -- has become a bit of a celebration
for pizzerias around the globe on March 14. The Pie Pizzeria's extensive
promotion hit all the right spots. First, it gave guidelines so there were no
questions about the rules of the promotion. Second, the pizzeria made sure the
promotion wasn't redeemable the day of, which encouraged people to come
back and most likely spend a little more cash on a drink or other item. Finally,
they limited it to the first 200 people before 3:14 p.m.. While this made it a little
difficult for those who worked during the day, they still managed to make quite
a stir with their one-day promo. It was well thought-out and executed.

1 4 / P I Z Z AT O D AY. C O M / J U N E 2 0 1 7

How many PIZZA DOUGH
STYLES do you menu?

ONE

33%

TWO:

25%

THREE:

12.5%

FOUR:

17%

OTHER:

12.5%

Behind The Scenes

HALFTIME PIZZA
Both my sisters are teachers and we know firsthand the sacrifices and the
funds used to benefit their students. We are glad there is a week appreciating
these strong individuals but truly we should be celebrating at least a month
long! Right?! Nonetheless 15% off teachers including administration (show
your badge proudly!) By the way Halftime Pizza gives 15% off teachers and
administration EVERY Thursday!!!

Mandy Detwiler giving Harry's Bishops
the thumbs up.

MIKE BAUSCH is the owner of Andolini's
Pizzeria in Tulsa, Oklahoma. He is a
frequent speaker at the International
Pizza Expo family of tradeshows.

@PizzaToday

Social Media Poll

WHY IT WORKS: Teacher Appreciation Week can be the bane of
many a parent. Halftime came up with a great promotion to celebrate those
teachers who work hard daily to educate today's youth. Not only did this promo
give parents an option for gift cards as a teacher appreciation present, the
restaurant also offered a discount to teachers and administrators. It was a
timely and much-appreciated promotion.

Rick Daugherty shooting on location in
Connecticut.
http://www.PIZZATODAY.COM
Pizza Today - June 2017

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