Pizza Today - July 2017 - 14

interact

MIKE'S MONTHLY TIP

PIZZANISTA!

#PizzaTodayReader

Seitan Meats Jesus! #vegan @uptonsnaturals pepperoni & bacon + @
fieldroast Italian sausage. Call 213.627.1430 in DTLA or 562.591.6929 in Long
Beach for pick up or delivery. Or order online or on our mobile app. The best
way is to come in so we can see you in person! Whatever you choose, we
look forward to serving you!

with Mike Bausch

The Magic
Phrase for a
Non-Magical
Moment
Sometimes things go wrong.

@mifflinpizza: #pizzatodayreader

If the person got a raw deal, or
if they are just angry and taking
it out on you, nothing matters

PizzaToday.com

beyond making it right and
preserving your good name. You
should have a protocol for what
to do in problematic scenarios.
Free appetizer, free dessert,
refund the order, get them a new

WHY IT WORKS: This post packs a powerful punch. Pizzanista! lets
its customers know that it uses natural, local products, but it also notifies
guests that it offers carryout and delivery. There's the option to call with
their phone numbers added, or customers will see that they can order online
or via mobile app. An eye-catching photo makes it a perfect post.

order and comp, new order and
free dessert, etc. But when all
this doesn't seem like enough for
a customer who won't let it slide
and wants to vent for 20 minutes

CALIENTE PIZZA & DRAFTHOUSE
Going on Vacation? Stop in to any Caliente & pick up a Caliente Pizza Box,
Take a Pic in a cool spot while on Vacation & Tag us on Instagram & use the
hash tag #travelingcalientebox We Will Give You a FREE Large Pizza With Your
Favorite Toppings!!!

on the phone or in the middle of
your restaurant, I simply suggest

People love bacon, right? What's not
to love? Let's give them what they
want. Head over to PizzaToday.com for
five bacon pizza recipes to test in your
pizzeria.

saying this: "What can I do to
make this right by you?" That will
end the conversation quickly and
get you back to taking care of the

Behind The Scenes

rest of the restaurant.

MIKE BAUSCH is the owner of Andolini's
Pizzeria in Tulsa, Oklahoma. He is a
frequent speaker at the International
Pizza Expo family of tradeshows.

@PizzaToday
1 4 / P I Z Z AT O D AY. C O M / J U LY 2 0 1 7

WHY IT WORKS: Instant advertising! Caliente gets its name out in
some cool places, the photos are fun to view and customers get a free pizza
for their time and effort. A custom hashtag, #travelingcalientebox, makes it
easy for potential customers to search for the photos. It's an all-around great
idea, especially during the summer when family vacations are aplenty.

Art Director Josh Keown photographs
Nino Coniglio at Williamsburg Pizza. See
our feature on page 54.


http://www.PizzaToday.com http://www.PizzaToday.com http://www.PIZZATODAY.COM

Table of Contents for the Digital Edition of Pizza Today - July 2017

Pizza Today - July 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Knead to Know
Guest Safety
Summer Veggies
Picking the Right Oven
DIY Video
Road to Pizza & Pasta Northeast
Pizza Today on the Road: Paulie Gee’s, Brooklyn, NY
Product Showcase
Pizza Today on the Road: Williamsburg Pizza, Brooklyn, NY
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - July 2017 - CT1
Pizza Today - July 2017 - CT2
Pizza Today - July 2017 - Pizza Today - July 2017
Pizza Today - July 2017 - Cover2
Pizza Today - July 2017 - Commentary
Pizza Today - July 2017 - 4
Pizza Today - July 2017 - 5
Pizza Today - July 2017 - Contents
Pizza Today - July 2017 - 7
Pizza Today - July 2017 - 8
Pizza Today - July 2017 - 9
Pizza Today - July 2017 - Contributors
Pizza Today - July 2017 - 11
Pizza Today - July 2017 - Expo Spotlight
Pizza Today - July 2017 - 13
Pizza Today - July 2017 - Interact
Pizza Today - July 2017 - 15
Pizza Today - July 2017 - Conversation
Pizza Today - July 2017 - 17
Pizza Today - July 2017 - Man on the Street
Pizza Today - July 2017 - 19
Pizza Today - July 2017 - Respecting the Craft
Pizza Today - July 2017 - 21
Pizza Today - July 2017 - On Tap
Pizza Today - July 2017 - 23
Pizza Today - July 2017 - Destinations
Pizza Today - July 2017 - 25
Pizza Today - July 2017 - Knead to Know
Pizza Today - July 2017 - 27
Pizza Today - July 2017 - 28
Pizza Today - July 2017 - 29
Pizza Today - July 2017 - Guest Safety
Pizza Today - July 2017 - 31
Pizza Today - July 2017 - 32
Pizza Today - July 2017 - 33
Pizza Today - July 2017 - Summer Veggies
Pizza Today - July 2017 - 35
Pizza Today - July 2017 - 36
Pizza Today - July 2017 - 37
Pizza Today - July 2017 - Picking the Right Oven
Pizza Today - July 2017 - 39
Pizza Today - July 2017 - 40
Pizza Today - July 2017 - 41
Pizza Today - July 2017 - DIY Video
Pizza Today - July 2017 - 43
Pizza Today - July 2017 - 44
Pizza Today - July 2017 - 45
Pizza Today - July 2017 - Road to Pizza & Pasta Northeast
Pizza Today - July 2017 - 47
Pizza Today - July 2017 - 48
Pizza Today - July 2017 - 49
Pizza Today - July 2017 - Pizza Today on the Road: Paulie Gee’s, Brooklyn, NY
Pizza Today - July 2017 - 51
Pizza Today - July 2017 - 52
Pizza Today - July 2017 - 53
Pizza Today - July 2017 - 54
Pizza Today - July 2017 - 55
Pizza Today - July 2017 - 56
Pizza Today - July 2017 - 57
Pizza Today - July 2017 - 58
Pizza Today - July 2017 - Product Showcase
Pizza Today - July 2017 - Pizza Today on the Road: Williamsburg Pizza, Brooklyn, NY
Pizza Today - July 2017 - 61
Pizza Today - July 2017 - Pizza Today Yellow Pages
Pizza Today - July 2017 - 63
Pizza Today - July 2017 - 64
Pizza Today - July 2017 - 65
Pizza Today - July 2017 - 66
Pizza Today - July 2017 - 67
Pizza Today - July 2017 - 68
Pizza Today - July 2017 - 69
Pizza Today - July 2017 - 70
Pizza Today - July 2017 - The Marketplace
Pizza Today - July 2017 - 72
Pizza Today - July 2017 - 73
Pizza Today - July 2017 - 74
Pizza Today - July 2017 - 75
Pizza Today - July 2017 - 76
Pizza Today - July 2017 - 77
Pizza Today - July 2017 - 78
Pizza Today - July 2017 - 79
Pizza Today - July 2017 - 80
Pizza Today - July 2017 - Reader’s Resource
Pizza Today - July 2017 - Trending Recipe
Pizza Today - July 2017 - Cover3
Pizza Today - July 2017 - Cover4
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