Pizza Today - July 2017 - 44

International Pizza Expo last March, I
highlighted the ways your pizzeria can
and should be producing video on a
small budget. These are the key takeaways from that seminar:
First, let's talk about filming.

You are going to need an HD camera.
SURPRISE, you already have one...
it's your phone! True, phone cameras
can be limiting but with some attention
to detail, they can produce exceptional
video. With any camera you need to be
mindful of the following when filming:
* Stability. The idea with video is to
invite the viewer into the video, beyond
the screen they are viewing it on. If the
video is shaky and unstable, they will
inevitably be stuck on their side of the
screen and unable to engage fully with
the piece. There are many affordable
stability devices sold for every kind of
camera, ranging from tripods to selfie
sticks with gimbal mounts. Choose one
or several that suit your needs.
* Lighting. Natural light is best but

4 4 / P I Z Z AT O D AY. C O M / J U LY 2 0 1 7

too much natural light can overexpose
your shot. You also want to avoid backlighting the subject. The best results
are created by diffused natural light,
such as a pizza you are filming near the
windows at the front of your restaurant
where the light is cascading down onto
the pizza through the window. When
that is not an option, auxiliary lighting
is necessary and the goal should be to
create the same result of natural light
by illuminating the subject and reducing shadows. Auxiliary lighting does
not need to be expensive. We've used a
Verilux HappyLight as a solution which
can be found on Amazon for $39.
* Movement. If stability is paramount, then movement is the key that
turns your piece into a work of art.
Movement can be accomplished in
many different ways such as zooming,
panning and changing focal points.
There is a lot of equipment that can
help you accomplish movement in your
filming from drones to Ronins, or you
can simply move your body while keep-

ing the camera trained on the subject.
However you do it, just make sure to
incorporate movement in your shots to
increase their effectiveness.
* Content. Shoot more content than
you need. By shooting B-roll footage
(shots that are not directly related to
your film) you will be able to tie your
piece together into a well-rounded production. For example, if you are making a commercial for a special pizza,
consider getting a few shots of your
pizza maker tossing the dough or of the
exterior of your storefront that can be
used in the intro or outro of your piece.
Next let's talk about audio. You'll
need to decide if the video will include
music, narration or both:
* Music. If the film will have a song
playing through the piece, you won't
need to worry about background noise,
which can be a distraction for viewers. You will want to secure the rights
to any music you use in your videos to
avoid copyright infringement. The best
way to do this is to use royalty-free mu-


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Table of Contents for the Digital Edition of Pizza Today - July 2017

Pizza Today - July 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Knead to Know
Guest Safety
Summer Veggies
Picking the Right Oven
DIY Video
Road to Pizza & Pasta Northeast
Pizza Today on the Road: Paulie Gee’s, Brooklyn, NY
Product Showcase
Pizza Today on the Road: Williamsburg Pizza, Brooklyn, NY
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - July 2017 - CT1
Pizza Today - July 2017 - CT2
Pizza Today - July 2017 - Pizza Today - July 2017
Pizza Today - July 2017 - Cover2
Pizza Today - July 2017 - Commentary
Pizza Today - July 2017 - 4
Pizza Today - July 2017 - 5
Pizza Today - July 2017 - Contents
Pizza Today - July 2017 - 7
Pizza Today - July 2017 - 8
Pizza Today - July 2017 - 9
Pizza Today - July 2017 - Contributors
Pizza Today - July 2017 - 11
Pizza Today - July 2017 - Expo Spotlight
Pizza Today - July 2017 - 13
Pizza Today - July 2017 - Interact
Pizza Today - July 2017 - 15
Pizza Today - July 2017 - Conversation
Pizza Today - July 2017 - 17
Pizza Today - July 2017 - Man on the Street
Pizza Today - July 2017 - 19
Pizza Today - July 2017 - Respecting the Craft
Pizza Today - July 2017 - 21
Pizza Today - July 2017 - On Tap
Pizza Today - July 2017 - 23
Pizza Today - July 2017 - Destinations
Pizza Today - July 2017 - 25
Pizza Today - July 2017 - Knead to Know
Pizza Today - July 2017 - 27
Pizza Today - July 2017 - 28
Pizza Today - July 2017 - 29
Pizza Today - July 2017 - Guest Safety
Pizza Today - July 2017 - 31
Pizza Today - July 2017 - 32
Pizza Today - July 2017 - 33
Pizza Today - July 2017 - Summer Veggies
Pizza Today - July 2017 - 35
Pizza Today - July 2017 - 36
Pizza Today - July 2017 - 37
Pizza Today - July 2017 - Picking the Right Oven
Pizza Today - July 2017 - 39
Pizza Today - July 2017 - 40
Pizza Today - July 2017 - 41
Pizza Today - July 2017 - DIY Video
Pizza Today - July 2017 - 43
Pizza Today - July 2017 - 44
Pizza Today - July 2017 - 45
Pizza Today - July 2017 - Road to Pizza & Pasta Northeast
Pizza Today - July 2017 - 47
Pizza Today - July 2017 - 48
Pizza Today - July 2017 - 49
Pizza Today - July 2017 - Pizza Today on the Road: Paulie Gee’s, Brooklyn, NY
Pizza Today - July 2017 - 51
Pizza Today - July 2017 - 52
Pizza Today - July 2017 - 53
Pizza Today - July 2017 - 54
Pizza Today - July 2017 - 55
Pizza Today - July 2017 - 56
Pizza Today - July 2017 - 57
Pizza Today - July 2017 - 58
Pizza Today - July 2017 - Product Showcase
Pizza Today - July 2017 - Pizza Today on the Road: Williamsburg Pizza, Brooklyn, NY
Pizza Today - July 2017 - 61
Pizza Today - July 2017 - Pizza Today Yellow Pages
Pizza Today - July 2017 - 63
Pizza Today - July 2017 - 64
Pizza Today - July 2017 - 65
Pizza Today - July 2017 - 66
Pizza Today - July 2017 - 67
Pizza Today - July 2017 - 68
Pizza Today - July 2017 - 69
Pizza Today - July 2017 - 70
Pizza Today - July 2017 - The Marketplace
Pizza Today - July 2017 - 72
Pizza Today - July 2017 - 73
Pizza Today - July 2017 - 74
Pizza Today - July 2017 - 75
Pizza Today - July 2017 - 76
Pizza Today - July 2017 - 77
Pizza Today - July 2017 - 78
Pizza Today - July 2017 - 79
Pizza Today - July 2017 - 80
Pizza Today - July 2017 - Reader’s Resource
Pizza Today - July 2017 - Trending Recipe
Pizza Today - July 2017 - Cover3
Pizza Today - July 2017 - Cover4
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