Pizza Today - August 2017 - 30

front of the house / MAINTENANCE

THE MONEYMAKING MATTER
OF SODA MACHINE MAINTENANCE
Regular upkeep is a necessity - find out why
STORY DANIEL P. SMITH PHOTO JOSH KEOWN

T

ucked along Farwell Avenue
on Milwaukee's Lower East
Side sits a Brew City culinary landmark: Pizza Shuttle.
For the last 32 years, Mark Gold
and his team have been dishing out
award-winning pizzas, hundreds
of customers each day piling into
an action-packed dining room that
features a photo booth, arcade games,
flat-screen TVs and -- standing
tall near the end of a counter that
guards the eatery's open kitchen -- a
12-head Pepsi machine that beckons
customers to enjoy a beverage.
"Soda is a great moneymaker,"
Gold says, acknowledging a reality
that holds particularly true on afternoons when Pizza Shuttle dishes out

3 0 / P I Z Z AT O D AY. C O M / A U G U S T 2 0 1 7

99-cent slices of cheese pizza. "You
need something to offset the price of
food and that's where soda comes in."
It's precisely why Gold doesn't take
that dining room soda machine for
granted. He insists on regular maintenance and calls on Pepsi every 12
weeks to visit his shop, detect potential
issues and calibrate the machine.
"A lot can go wrong with these
machines when you have thousands
of people using them each week, and
that's not a chance I'm willing to
take," Gold says.
Even in the age of declining soft
drink consumption, the soda machine
retains its place as a valuable tool in
the restaurateur's arsenal, dispensing
high-margin beverages that boost

top-line revenue and bottom-line
performance. To earn those gains,
however, operators cannot neglect
soda machine maintenance.
"With the soda machine, you're
dealing with key issues such as sanitation, customer satisfaction, safety and
quality, so you want to take maintenance on these machines seriously,"
says Dustin Wojcicki, a Seattle-based
key account manager for PepsiCo.
Restaurant operators need to
understand and maintain their soda
machines, especially given the sugar
content of fountain beverages. The
"stickiness" of sugar, after all, can
weaken the appearance and function of a soda machine, leading to
turned-off customers, as well as an


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Pizza Today - August 2017

Table of Contents for the Digital Edition of Pizza Today - August 2017

Pizza Today - August 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Knead to Know
Soda Machines
Grilled Pizzas
Entrée Salads
Balsamic Vinegar
Promoting Victories
Road to Pizza & Pasta Northeast: It’s not too late to enter competitions
2017 Independent Pizzeria of the Year: Cane Rosso, Dallas, TX
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - August 2017 - CT1
Pizza Today - August 2017 - CT2
Pizza Today - August 2017 - Pizza Today - August 2017
Pizza Today - August 2017 - Cover2
Pizza Today - August 2017 - Commentary
Pizza Today - August 2017 - 4
Pizza Today - August 2017 - 5
Pizza Today - August 2017 - Contents
Pizza Today - August 2017 - 7
Pizza Today - August 2017 - 8
Pizza Today - August 2017 - 9
Pizza Today - August 2017 - Contributors
Pizza Today - August 2017 - 11
Pizza Today - August 2017 - Expo Spotlight
Pizza Today - August 2017 - 13
Pizza Today - August 2017 - Interact
Pizza Today - August 2017 - 15
Pizza Today - August 2017 - Conversation
Pizza Today - August 2017 - 17
Pizza Today - August 2017 - Man on the Street
Pizza Today - August 2017 - 19
Pizza Today - August 2017 - Respecting the Craft
Pizza Today - August 2017 - 21
Pizza Today - August 2017 - On Tap
Pizza Today - August 2017 - 23
Pizza Today - August 2017 - Destinations
Pizza Today - August 2017 - 25
Pizza Today - August 2017 - Knead to Know
Pizza Today - August 2017 - 27
Pizza Today - August 2017 - 28
Pizza Today - August 2017 - 29
Pizza Today - August 2017 - Soda Machines
Pizza Today - August 2017 - 31
Pizza Today - August 2017 - 32
Pizza Today - August 2017 - 33
Pizza Today - August 2017 - Grilled Pizzas
Pizza Today - August 2017 - 35
Pizza Today - August 2017 - 36
Pizza Today - August 2017 - 37
Pizza Today - August 2017 - Entrée Salads
Pizza Today - August 2017 - 39
Pizza Today - August 2017 - Balsamic Vinegar
Pizza Today - August 2017 - 41
Pizza Today - August 2017 - 42
Pizza Today - August 2017 - 43
Pizza Today - August 2017 - Promoting Victories
Pizza Today - August 2017 - 45
Pizza Today - August 2017 - 46
Pizza Today - August 2017 - 47
Pizza Today - August 2017 - Road to Pizza & Pasta Northeast: It’s not too late to enter competitions
Pizza Today - August 2017 - 49
Pizza Today - August 2017 - 50
Pizza Today - August 2017 - 51
Pizza Today - August 2017 - 2017 Independent Pizzeria of the Year: Cane Rosso, Dallas, TX
Pizza Today - August 2017 - 53
Pizza Today - August 2017 - 54
Pizza Today - August 2017 - 55
Pizza Today - August 2017 - 56
Pizza Today - August 2017 - 57
Pizza Today - August 2017 - 58
Pizza Today - August 2017 - 59
Pizza Today - August 2017 - 60
Pizza Today - August 2017 - Product Showcase
Pizza Today - August 2017 - 62
Pizza Today - August 2017 - 63
Pizza Today - August 2017 - Pizza Today Yellow Pages
Pizza Today - August 2017 - 65
Pizza Today - August 2017 - 66
Pizza Today - August 2017 - 67
Pizza Today - August 2017 - 68
Pizza Today - August 2017 - 69
Pizza Today - August 2017 - 70
Pizza Today - August 2017 - 71
Pizza Today - August 2017 - The Marketplace
Pizza Today - August 2017 - 73
Pizza Today - August 2017 - 74
Pizza Today - August 2017 - 75
Pizza Today - August 2017 - 76
Pizza Today - August 2017 - 77
Pizza Today - August 2017 - 78
Pizza Today - August 2017 - 79
Pizza Today - August 2017 - 80
Pizza Today - August 2017 - Reader’s Resource
Pizza Today - August 2017 - Trending Recipe
Pizza Today - August 2017 - Cover3
Pizza Today - August 2017 - Cover4
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