Pizza Today - August 2017 - 54

DEEP in
THE HEART
of TEXAS
CANE ROSSO WINS 2017 INDEPENDENT
PIZZERIA OF THE YEAR TITLE
Story Mandy Wolf Detwiler Photos Josh Keown

W

e first visited Cane Rosso about
five years ago, when owner Jay Jerrier had one unit in Dallas'
up-and-coming Deep Ellum
neighborhood. That store opened
during a famous ice storm in
February 2011; fast-forward a few years, and the company has
since expanded to nine stores throughout Texas with a New
York-style pizzeria, Zoli's, bringing East Coast red sauce game
to the area this fall.
Jerrier, a former tech employee, first launched his company
as a pizza truck before finding a brick-and-mortar location in
a newly gentrified Dallas neighborhood. In 2012, an episode
of Guy Fieri's "Diners, Drive-Ins and Dives" featured the
restaurant and Jerrier says his business took off -- with a
40-percent jump in sales.
After the show aired, Jerrier felt successful enough to open
a second restaurant. Since then, the company has amassed
sales of about $16 million, earning it Pizza Today's coveted
Independent Pizzeria of the Year award.
"It's one thing to go from one (store) to two where you
can kind of leverage the same staff," Jerrier says. "When you
start to get busier and busier, now we're kind of a 'big boy'
company. In fact, our company is bigger than some of the tech
firms I used to work for in terms of numbers of employees
and revenues (and) the scope. One to two was not so bad, but
5 4 / P I Z Z AT O D AY. C O M / A U G U S T 2 0 1 7

ABOVE: Cane Rosso Founder Jay Jerrier TOP RIGHT: Cane Rosso's
Carrollton location RIGHT: Dining room art by artist Clay Stinnett

with eight now and two under construction, we've learned a
lot along the way. I was a generic corporate drone for 21 years,
and there were two things I took away from there: what gets
measured gets managed, and we put a lot of infrastructure to
kind of keep track of things. I quickly learned to hire people
to make your life easier, not harder. We brought on good
people, and we've been able to build a really good team in the
last five years."
Cane Rosso wasn't Jerrier's first foray into restaurant ownership, however. A decade ago, he had been a partner in the
now defunct Campania brand, which itself had earned our
Independent Pizzeria of the Year award at the time. "I was an
investor, and I wasn't working there every day," Jerrier says. "All
those are closed now, and it's kind of a cautionary tale about
being undercapitalized and (having) too many partners, and I
joke that I learned what not to do. I worked there, and I saw
what I wanted to do, and that's how Cane Rosso was born."
At the heart of Cane Rosso are its ovens -- massive customized wood-burning ovens that sit prominently in each location. "When we first opened Cane


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Pizza Today - August 2017

Table of Contents for the Digital Edition of Pizza Today - August 2017

Pizza Today - August 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Knead to Know
Soda Machines
Grilled Pizzas
Entrée Salads
Balsamic Vinegar
Promoting Victories
Road to Pizza & Pasta Northeast: It’s not too late to enter competitions
2017 Independent Pizzeria of the Year: Cane Rosso, Dallas, TX
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - August 2017 - CT1
Pizza Today - August 2017 - CT2
Pizza Today - August 2017 - Pizza Today - August 2017
Pizza Today - August 2017 - Cover2
Pizza Today - August 2017 - Commentary
Pizza Today - August 2017 - 4
Pizza Today - August 2017 - 5
Pizza Today - August 2017 - Contents
Pizza Today - August 2017 - 7
Pizza Today - August 2017 - 8
Pizza Today - August 2017 - 9
Pizza Today - August 2017 - Contributors
Pizza Today - August 2017 - 11
Pizza Today - August 2017 - Expo Spotlight
Pizza Today - August 2017 - 13
Pizza Today - August 2017 - Interact
Pizza Today - August 2017 - 15
Pizza Today - August 2017 - Conversation
Pizza Today - August 2017 - 17
Pizza Today - August 2017 - Man on the Street
Pizza Today - August 2017 - 19
Pizza Today - August 2017 - Respecting the Craft
Pizza Today - August 2017 - 21
Pizza Today - August 2017 - On Tap
Pizza Today - August 2017 - 23
Pizza Today - August 2017 - Destinations
Pizza Today - August 2017 - 25
Pizza Today - August 2017 - Knead to Know
Pizza Today - August 2017 - 27
Pizza Today - August 2017 - 28
Pizza Today - August 2017 - 29
Pizza Today - August 2017 - Soda Machines
Pizza Today - August 2017 - 31
Pizza Today - August 2017 - 32
Pizza Today - August 2017 - 33
Pizza Today - August 2017 - Grilled Pizzas
Pizza Today - August 2017 - 35
Pizza Today - August 2017 - 36
Pizza Today - August 2017 - 37
Pizza Today - August 2017 - Entrée Salads
Pizza Today - August 2017 - 39
Pizza Today - August 2017 - Balsamic Vinegar
Pizza Today - August 2017 - 41
Pizza Today - August 2017 - 42
Pizza Today - August 2017 - 43
Pizza Today - August 2017 - Promoting Victories
Pizza Today - August 2017 - 45
Pizza Today - August 2017 - 46
Pizza Today - August 2017 - 47
Pizza Today - August 2017 - Road to Pizza & Pasta Northeast: It’s not too late to enter competitions
Pizza Today - August 2017 - 49
Pizza Today - August 2017 - 50
Pizza Today - August 2017 - 51
Pizza Today - August 2017 - 2017 Independent Pizzeria of the Year: Cane Rosso, Dallas, TX
Pizza Today - August 2017 - 53
Pizza Today - August 2017 - 54
Pizza Today - August 2017 - 55
Pizza Today - August 2017 - 56
Pizza Today - August 2017 - 57
Pizza Today - August 2017 - 58
Pizza Today - August 2017 - 59
Pizza Today - August 2017 - 60
Pizza Today - August 2017 - Product Showcase
Pizza Today - August 2017 - 62
Pizza Today - August 2017 - 63
Pizza Today - August 2017 - Pizza Today Yellow Pages
Pizza Today - August 2017 - 65
Pizza Today - August 2017 - 66
Pizza Today - August 2017 - 67
Pizza Today - August 2017 - 68
Pizza Today - August 2017 - 69
Pizza Today - August 2017 - 70
Pizza Today - August 2017 - 71
Pizza Today - August 2017 - The Marketplace
Pizza Today - August 2017 - 73
Pizza Today - August 2017 - 74
Pizza Today - August 2017 - 75
Pizza Today - August 2017 - 76
Pizza Today - August 2017 - 77
Pizza Today - August 2017 - 78
Pizza Today - August 2017 - 79
Pizza Today - August 2017 - 80
Pizza Today - August 2017 - Reader’s Resource
Pizza Today - August 2017 - Trending Recipe
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Pizza Today - August 2017 - Cover4
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