Pizza Today - September 2017 - 62

you have to give a little
to get a little. We're also
going to do more PR
approach."
While they enhance
the digital component,
Pizza Italia continues
to thrive, built on the
pizzeria's strengths in
menu development,
a growing beverage
program, delivery and its
people.
BASONE'S MOTHER, BETTY, RAN THE
The pizza menu spices
PIZZERIA IN ITS FIRST EIGHT YEARS.
up traditional favorites,
like its supreme called
Buffalo sauce and also offers a tangy
The Mama Mia, which highlights
barbecue, lemon pepper, Cajun, sweet
jalapeños with the usual pepperoni,
Thai chili, garlic Parmesan and sweet
Italian sausage, beef, black olives,
teriyaki.
mushrooms, onion and green
A new seasoned fries appetizer is
peppers. The regional tribute Texas
scheduled to roll out this fall. "I am
Smokehouse Chicken is topped with
adding fries because it is a lower cost
a sweet barbecue sauce, chicken, red
item that I can bundle with pizza when
onion and jalapeño.
I do coupons and then I don't have to
Though wings carry a high food
discount the pizza," Basone says.
cost, Basone says bone-in and
"I don't add a huge amount of
boneless wings are a huge success.
news things," he continues. "What
Pizza Italia goes beyond its spicy
6 2 / P I Z Z AT O D AY. C O M / S E P T E M B E R 2 0 1 7

I do add, I try to use the
same items I'm already
using, so 99 percent (of the
time), I am not bringing
in completely new items.
When I added some new
salads, I added walnuts,
cranberries (and) feta -
nothing earth-shaking,
and I do use some of those
toppings on the pizza, too."
At 38 percent of its
sales, delivery is a vital
component and all
deliveries are handled in
house. "Right now I am
not a fan of the third-party
(delivery)," Basone says. "You cannot
control it. We do not - knock on
wood - have any trouble delivering
ourselves. And we can control it and
get feedback better. The food, we can
control that it is going from point A
to point B."
With delivery so important to
the business, Basone says during a
shift there may be up to three other
employees cross-trained to handle
delivery.


http://www.PIZZATODAY.COM

Table of Contents for the Digital Edition of Pizza Today - September 2017

Pizza Today - September 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
On Tap
Destinations
Knead to Know
Exposed Ceilings
Calzones
Baked Ziti
Chicken Florentine
Shrimp Scampi
Coupons
Celebrating Anniversaries
Road to Pizza & Pasta Northeast: Two Action- packed Days
Pizza Today on the Road: Rome’s Pizza, San Antonio, Texas
Pizza Today on the Road: Pizza Italia, San Antonio, Texas
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Trending Recipe
Pizza Today - September 2017 - CT1
Pizza Today - September 2017 - CT2
Pizza Today - September 2017 - Pizza Today - September 2017
Pizza Today - September 2017 - Cover2
Pizza Today - September 2017 - Commentary
Pizza Today - September 2017 - 4
Pizza Today - September 2017 - 5
Pizza Today - September 2017 - Contents
Pizza Today - September 2017 - 7
Pizza Today - September 2017 - 8
Pizza Today - September 2017 - 9
Pizza Today - September 2017 - Contributors
Pizza Today - September 2017 - 11
Pizza Today - September 2017 - Expo Spotlight
Pizza Today - September 2017 - 13
Pizza Today - September 2017 - Interact
Pizza Today - September 2017 - 15
Pizza Today - September 2017 - Conversation
Pizza Today - September 2017 - 17
Pizza Today - September 2017 - Man on the Street
Pizza Today - September 2017 - 19
Pizza Today - September 2017 - Respecting the Craft
Pizza Today - September 2017 - 21
Pizza Today - September 2017 - On Tap
Pizza Today - September 2017 - 23
Pizza Today - September 2017 - Destinations
Pizza Today - September 2017 - 25
Pizza Today - September 2017 - Knead to Know
Pizza Today - September 2017 - 27
Pizza Today - September 2017 - 28
Pizza Today - September 2017 - 29
Pizza Today - September 2017 - Exposed Ceilings
Pizza Today - September 2017 - 31
Pizza Today - September 2017 - 32
Pizza Today - September 2017 - 33
Pizza Today - September 2017 - Calzones
Pizza Today - September 2017 - 35
Pizza Today - September 2017 - Baked Ziti
Pizza Today - September 2017 - 37
Pizza Today - September 2017 - 38
Pizza Today - September 2017 - 39
Pizza Today - September 2017 - Chicken Florentine
Pizza Today - September 2017 - 41
Pizza Today - September 2017 - 42
Pizza Today - September 2017 - 43
Pizza Today - September 2017 - Shrimp Scampi
Pizza Today - September 2017 - 45
Pizza Today - September 2017 - Coupons
Pizza Today - September 2017 - 47
Pizza Today - September 2017 - 48
Pizza Today - September 2017 - 49
Pizza Today - September 2017 - Celebrating Anniversaries
Pizza Today - September 2017 - 51
Pizza Today - September 2017 - 52
Pizza Today - September 2017 - 53
Pizza Today - September 2017 - Road to Pizza & Pasta Northeast: Two Action- packed Days
Pizza Today - September 2017 - 55
Pizza Today - September 2017 - Pizza Today on the Road: Rome’s Pizza, San Antonio, Texas
Pizza Today - September 2017 - 57
Pizza Today - September 2017 - 58
Pizza Today - September 2017 - 59
Pizza Today - September 2017 - Pizza Today on the Road: Pizza Italia, San Antonio, Texas
Pizza Today - September 2017 - 61
Pizza Today - September 2017 - 62
Pizza Today - September 2017 - 63
Pizza Today - September 2017 - 64
Pizza Today - September 2017 - 65
Pizza Today - September 2017 - 66
Pizza Today - September 2017 - Product Showcase
Pizza Today - September 2017 - 68
Pizza Today - September 2017 - 69
Pizza Today - September 2017 - Pizza Today Yellow Pages
Pizza Today - September 2017 - 71
Pizza Today - September 2017 - 72
Pizza Today - September 2017 - 73
Pizza Today - September 2017 - 74
Pizza Today - September 2017 - 75
Pizza Today - September 2017 - 76
Pizza Today - September 2017 - 77
Pizza Today - September 2017 - The Marketplace
Pizza Today - September 2017 - 79
Pizza Today - September 2017 - 80
Pizza Today - September 2017 - 81
Pizza Today - September 2017 - 82
Pizza Today - September 2017 - 83
Pizza Today - September 2017 - 84
Pizza Today - September 2017 - 85
Pizza Today - September 2017 - 86
Pizza Today - September 2017 - 87
Pizza Today - September 2017 - 88
Pizza Today - September 2017 - Reader’s Resource
Pizza Today - September 2017 - Trending Recipe
Pizza Today - September 2017 - Cover3
Pizza Today - September 2017 - Cover4
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