Pizza Today - November 2017 - 30

FRONT OF THE HOUSE

Menu Board at Cane Rosso

SIGNAGE

ACROSS THE BOARD

Menu boards can do more than list today's specials

M

enu boards let customers
know which pizza toppings are available, what
today's specials are and even what kind
of establishment the eatery is. Pizza
operators say they choose signage that
matches the décor and the branding
of the restaurant, is easy to use and fits
their budget. Most importantly, the
menu boards have to be easy to update,
because things change in the restaurant world.
"One minute flour goes up, the next
minute flour goes down, and you have
to change the price of your pie," says
David Kuban, who owns the Norwalk,
Connecticut, location of the familyowned Planet Pizza. "You're calling
the sign guy, he charges ten bucks to
change it, and you've got to get up
there with a razor and scrape off the
price."
3 0 / P I Z Z AT O D AY. C O M / N O V E M B E R 2 0 1 7

Kuban has not scraped off prices
with a razor in more than four years,
since he and his cousins, who own other locations of Planet Pizza, switched
to a system that involves flat screen
televisions, software and a USB flash
drive. He makes changes to prices,
adds photos of the food, even sets up
messages to display, then saves the
information on a memory stick that
plugs into the TV. With a few clicks,
he can stop listing a salad dressing that
ran out, take soup off the menu during
an unseasonably hot week in September, and post a "two large pies for $25"
special for Halloween. "If you want to
be funny and it's someone's birthday,
you throw that up there, 'Happy Birthday Frank,'" he says.
The only drawback, Kuban says,
is that the televisions last about four
years. "We're leaving them on 14 hours

S TO R Y N OR A C A LEY

P HOTO JOSH K EO W N

a day," he says. "They do burn out."
DIGITAL MENU BOARDS CAN BE A
GOOD WAY TO UPSELL MENU ITEMS, SAYS
LARRY FIEL, the director of marketing

for PDQ Signature Systems Inc. in
Warminster, Pennsylvania. "You have a
blinking sign that has today's special,"
he says. "You can promote high-margin items that you can't promote any
other way, in real time."
PDQ's digital menu boards are
integrated with the point of sale system. Say a store owner decides to offer
a dollar off pizza on Wednesday. "You
go into the POS, change the menu and
it updates on the digital menu board,
and it's instantaneous," Fiel says. "You
can schedule daily, weekly, monthly
- say every Tuesday from 8 to 10
p.m. pizza is half price. It automatically changes." That's a better solution


http://www.PIZZATODAY.COM

Pizza Today - November 2017

Table of Contents for the Digital Edition of Pizza Today - November 2017

Pizza Today - November 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
At Your Service
Destinations
Knead to Know
Menu Boards
Sauce & Cheese Pairings
Open-Faced Sandwiches
Mac & Cheese Main Dishes
Customer Demographics
Immigration Enforcement
Forced Closure
Road to Pizza Expo
Top 100 Pizza Chains
On the Road: Fire!, Spokane, Wa
On the Road: The Boiler Room, Spokane, Wa
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthy Tip
Pizza Today - November 2017 - CT1
Pizza Today - November 2017 - CT2
Pizza Today - November 2017 - Pizza Today - November 2017
Pizza Today - November 2017 - Cover2
Pizza Today - November 2017 - Commentary
Pizza Today - November 2017 - 4
Pizza Today - November 2017 - 5
Pizza Today - November 2017 - Contents
Pizza Today - November 2017 - 7
Pizza Today - November 2017 - 8
Pizza Today - November 2017 - 9
Pizza Today - November 2017 - Contributors
Pizza Today - November 2017 - 11
Pizza Today - November 2017 - Expo Spotlight
Pizza Today - November 2017 - 13
Pizza Today - November 2017 - Interact
Pizza Today - November 2017 - 15
Pizza Today - November 2017 - Conversation
Pizza Today - November 2017 - 17
Pizza Today - November 2017 - Man on the Street
Pizza Today - November 2017 - 19
Pizza Today - November 2017 - Respecting the Craft
Pizza Today - November 2017 - 21
Pizza Today - November 2017 - At Your Service
Pizza Today - November 2017 - 23
Pizza Today - November 2017 - Destinations
Pizza Today - November 2017 - 25
Pizza Today - November 2017 - Knead to Know
Pizza Today - November 2017 - 27
Pizza Today - November 2017 - 28
Pizza Today - November 2017 - 29
Pizza Today - November 2017 - Menu Boards
Pizza Today - November 2017 - 31
Pizza Today - November 2017 - 32
Pizza Today - November 2017 - 33
Pizza Today - November 2017 - Sauce & Cheese Pairings
Pizza Today - November 2017 - 35
Pizza Today - November 2017 - 36
Pizza Today - November 2017 - 37
Pizza Today - November 2017 - Open-Faced Sandwiches
Pizza Today - November 2017 - 39
Pizza Today - November 2017 - 40
Pizza Today - November 2017 - 41
Pizza Today - November 2017 - Mac & Cheese Main Dishes
Pizza Today - November 2017 - 43
Pizza Today - November 2017 - 44
Pizza Today - November 2017 - 45
Pizza Today - November 2017 - Customer Demographics
Pizza Today - November 2017 - 47
Pizza Today - November 2017 - 48
Pizza Today - November 2017 - 49
Pizza Today - November 2017 - Immigration Enforcement
Pizza Today - November 2017 - 51
Pizza Today - November 2017 - 52
Pizza Today - November 2017 - 53
Pizza Today - November 2017 - Forced Closure
Pizza Today - November 2017 - 55
Pizza Today - November 2017 - 56
Pizza Today - November 2017 - 57
Pizza Today - November 2017 - Road to Pizza Expo
Pizza Today - November 2017 - 59
Pizza Today - November 2017 - 60
Pizza Today - November 2017 - 61
Pizza Today - November 2017 - Top 100 Pizza Chains
Pizza Today - November 2017 - 63
Pizza Today - November 2017 - 64
Pizza Today - November 2017 - 65
Pizza Today - November 2017 - On the Road: Fire!, Spokane, Wa
Pizza Today - November 2017 - 67
Pizza Today - November 2017 - 68
Pizza Today - November 2017 - 69
Pizza Today - November 2017 - On the Road: The Boiler Room, Spokane, Wa
Pizza Today - November 2017 - 71
Pizza Today - November 2017 - 72
Pizza Today - November 2017 - 73
Pizza Today - November 2017 - 74
Pizza Today - November 2017 - 75
Pizza Today - November 2017 - 76
Pizza Today - November 2017 - 77
Pizza Today - November 2017 - Pizza Today Yellow Pages
Pizza Today - November 2017 - 79
Pizza Today - November 2017 - 80
Pizza Today - November 2017 - 81
Pizza Today - November 2017 - 82
Pizza Today - November 2017 - 83
Pizza Today - November 2017 - 84
Pizza Today - November 2017 - 85
Pizza Today - November 2017 - The Marketplace
Pizza Today - November 2017 - 87
Pizza Today - November 2017 - 88
Pizza Today - November 2017 - 89
Pizza Today - November 2017 - 90
Pizza Today - November 2017 - 91
Pizza Today - November 2017 - 92
Pizza Today - November 2017 - 93
Pizza Today - November 2017 - 94
Pizza Today - November 2017 - 95
Pizza Today - November 2017 - 96
Pizza Today - November 2017 - Reader’s Resource
Pizza Today - November 2017 - Mike’s Monthy Tip
Pizza Today - November 2017 - Cover3
Pizza Today - November 2017 - Cover4
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