Pizza Today - November 2017 - 69

Spokane's residents seem to
migrate out of the state during
the summer months, and "winter

is actually our busiest time of the
year," Miller says. "Our fire is nice
and cozy for our winter patrons. I've
never worked anywhere where we're
busier in the winter than we are in
the summer."
To help generate business year
'round, they use Facebook and
Instagram but recently turned to
radio for additional marketing like
their "Working Women's Wednesday"
promo. "We did specials for all the
ladies with $8 pizzas and $5 wine
pours," Miller says, adding that it was
a wildly successful promotion. The
station the company partnered with
had a long-time DJ, and "she does the
people-stuck-in-traffic hour, so a lot
of people listen to her while they're
commuting."
 
The majority of sales are dine-

in, through Fire Artisan recently

joined the ranks of restaurants using
third-party services like Uber Eats to

deliver their product. "It's been hit or
miss for us," Miller says. "Some days
we'll get just a couple and other days
we'll get a bunch."
Miller admits using a third-party
company has been "tricky," he says.
"It's weird having a third-party person
delivering something with our brand
but their face. ... We do encourage
people to come in so we can give them
the customer service that we provide,
so we promote to-go orders more so
than Uber Eats. ... It is difficult. Our
dough does not travel well. We really
are trying to provide an in-house
customer experience because it's so
much different than if you wait 10
minutes and you're eating (a pizza)."
Miller says Spokane's residents tend
to eat late, so lunch has been "hit or
miss." "We don't start getting busy for
dinner until 6, 6:30 or 7 p.m.," he says.
 
Fire Artisan Spokane seats
about 45 people, and the restaurant is
manned by a team of 14 employees.
"It's been tricky finding reliable
work, people who want to show

up and represent the brand well,"
Miller admits. "My biggest thing is
calling references. I think that is the
biggest help when looking for new
employees. Ninety percent of the
time the old manager will be pretty
truthful, especially if you call a couple
of them. You can compare.
"We have been very lucky. Right
now we have a very good core team."
With an owner who helms several
concepts, Sun has had to delegate
daily operations to trusted employees
like Miller.
 
The initial investors are
interested in taking the Fire Artisan
brand outside the Pacific Northwest,
but Sun is content with her stable of
local brands. The area is a mix of local
restaurants dotted with big-name
chains, making it difficult to grow in
the immediate area. Still, says Miller:
"There are some hidden gems in
Spokane, that's for sure." n
 
MANDY WOLF DETWILER is managing
editor at Pizza Today.

N O V E M B E R 2 0 1 7 / P I Z Z AT O D AY. C O M / 6 9


http://www.PIZZATODAY.COM

Pizza Today - November 2017

Table of Contents for the Digital Edition of Pizza Today - November 2017

Pizza Today - November 2017
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Respecting the Craft
At Your Service
Destinations
Knead to Know
Menu Boards
Sauce & Cheese Pairings
Open-Faced Sandwiches
Mac & Cheese Main Dishes
Customer Demographics
Immigration Enforcement
Forced Closure
Road to Pizza Expo
Top 100 Pizza Chains
On the Road: Fire!, Spokane, Wa
On the Road: The Boiler Room, Spokane, Wa
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthy Tip
Pizza Today - November 2017 - CT1
Pizza Today - November 2017 - CT2
Pizza Today - November 2017 - Pizza Today - November 2017
Pizza Today - November 2017 - Cover2
Pizza Today - November 2017 - Commentary
Pizza Today - November 2017 - 4
Pizza Today - November 2017 - 5
Pizza Today - November 2017 - Contents
Pizza Today - November 2017 - 7
Pizza Today - November 2017 - 8
Pizza Today - November 2017 - 9
Pizza Today - November 2017 - Contributors
Pizza Today - November 2017 - 11
Pizza Today - November 2017 - Expo Spotlight
Pizza Today - November 2017 - 13
Pizza Today - November 2017 - Interact
Pizza Today - November 2017 - 15
Pizza Today - November 2017 - Conversation
Pizza Today - November 2017 - 17
Pizza Today - November 2017 - Man on the Street
Pizza Today - November 2017 - 19
Pizza Today - November 2017 - Respecting the Craft
Pizza Today - November 2017 - 21
Pizza Today - November 2017 - At Your Service
Pizza Today - November 2017 - 23
Pizza Today - November 2017 - Destinations
Pizza Today - November 2017 - 25
Pizza Today - November 2017 - Knead to Know
Pizza Today - November 2017 - 27
Pizza Today - November 2017 - 28
Pizza Today - November 2017 - 29
Pizza Today - November 2017 - Menu Boards
Pizza Today - November 2017 - 31
Pizza Today - November 2017 - 32
Pizza Today - November 2017 - 33
Pizza Today - November 2017 - Sauce & Cheese Pairings
Pizza Today - November 2017 - 35
Pizza Today - November 2017 - 36
Pizza Today - November 2017 - 37
Pizza Today - November 2017 - Open-Faced Sandwiches
Pizza Today - November 2017 - 39
Pizza Today - November 2017 - 40
Pizza Today - November 2017 - 41
Pizza Today - November 2017 - Mac & Cheese Main Dishes
Pizza Today - November 2017 - 43
Pizza Today - November 2017 - 44
Pizza Today - November 2017 - 45
Pizza Today - November 2017 - Customer Demographics
Pizza Today - November 2017 - 47
Pizza Today - November 2017 - 48
Pizza Today - November 2017 - 49
Pizza Today - November 2017 - Immigration Enforcement
Pizza Today - November 2017 - 51
Pizza Today - November 2017 - 52
Pizza Today - November 2017 - 53
Pizza Today - November 2017 - Forced Closure
Pizza Today - November 2017 - 55
Pizza Today - November 2017 - 56
Pizza Today - November 2017 - 57
Pizza Today - November 2017 - Road to Pizza Expo
Pizza Today - November 2017 - 59
Pizza Today - November 2017 - 60
Pizza Today - November 2017 - 61
Pizza Today - November 2017 - Top 100 Pizza Chains
Pizza Today - November 2017 - 63
Pizza Today - November 2017 - 64
Pizza Today - November 2017 - 65
Pizza Today - November 2017 - On the Road: Fire!, Spokane, Wa
Pizza Today - November 2017 - 67
Pizza Today - November 2017 - 68
Pizza Today - November 2017 - 69
Pizza Today - November 2017 - On the Road: The Boiler Room, Spokane, Wa
Pizza Today - November 2017 - 71
Pizza Today - November 2017 - 72
Pizza Today - November 2017 - 73
Pizza Today - November 2017 - 74
Pizza Today - November 2017 - 75
Pizza Today - November 2017 - 76
Pizza Today - November 2017 - 77
Pizza Today - November 2017 - Pizza Today Yellow Pages
Pizza Today - November 2017 - 79
Pizza Today - November 2017 - 80
Pizza Today - November 2017 - 81
Pizza Today - November 2017 - 82
Pizza Today - November 2017 - 83
Pizza Today - November 2017 - 84
Pizza Today - November 2017 - 85
Pizza Today - November 2017 - The Marketplace
Pizza Today - November 2017 - 87
Pizza Today - November 2017 - 88
Pizza Today - November 2017 - 89
Pizza Today - November 2017 - 90
Pizza Today - November 2017 - 91
Pizza Today - November 2017 - 92
Pizza Today - November 2017 - 93
Pizza Today - November 2017 - 94
Pizza Today - November 2017 - 95
Pizza Today - November 2017 - 96
Pizza Today - November 2017 - Reader’s Resource
Pizza Today - November 2017 - Mike’s Monthy Tip
Pizza Today - November 2017 - Cover3
Pizza Today - November 2017 - Cover4
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