Pizza Today - January 2018 - 16
Conversation
PEYTON SMITH
MISSION PIZZA
N A P O L E TA N A
WINSTON-SALEM, NC
MISSION PIZZA
NAPOLETANA IS A BUSTLING,
MODERN PIZZERIA focused
NEAPOLITAN PIZZA IS
VERY MUCH A WORK IN
PROGRESS in NC. One of our
on: proper Neapolitan pizza;
Italian-inspired small plates,
veg and pastas; North Carolina
craft beer and undiscovered
Italian wines. (We're) more like
an osteria masquerading as a
pizzeria.
Our mission is to produce
pizza just like you would find
on the streets of Naples, and
to honor the rich tradition
of pizza Napoletana by
combining the highest quality
ingredients available with
masterful technique. We
strive to educate, innovate
and advocate the tradition of
Neapolitan pizza.
main objectives is to educate
the consumer what exactly
it is, why it is different and
what to expect. MPN was
the first Neapolitan pizzeria
in NC, and before that my
mobile company Forno Moto
introduced real Neapolitan to
NC. There aren't many others
still. We introduced a product
that the market simply hadn't
seen before, so challenges
were inherent. Neapolitan
pizza looks, feels and tastes
different than what the
average consumer in NC is
familiar with. Educating them,
asking them to eat with an
open mind and asking them
to consider quality versus
quantity in a commoditydriven pizza world in our
area is a constant. To me,
though, there is a risk in overeducating or explaining the
product. After all, the pizza
speaks for itself -- it's gotta
be good, or who cares about
tradition?
1 6 / P I Z Z AT O D AY. C O M / J A N UA R Y 2 0 1 8
HOW DO YOU TELL YOUR
STORY TO WINSTON-SALEM?
That is the million-dollar question.
I am sure I am not that good at
it. Of course, we rely on positive
word of mouth and whatever
local media reach we can muster,
but reaching people in a way
that offers real ROI is elusive -
especially for us, as we are on
the edge of downtown WinstonSalem, historically a very quiet,
low traffic area. We start telling
our story by putting good food
on the plate, and hopefully we
reinforce that with competent,
courteous service. We manage
our own social media, trying our
best to engage our audience, and
we do fun things like shooting
a funny commercial about what
makes our pizza unique (complete
with original opera music), host
chef showdowns like our Knife
Fight series featuring local chefs
competing in our open kitchen,
and lunch pop ups. And of course,
we highlight as best we can
the organic media and industry
recognition we have garnered
to date: best pizza according to
"Thrillist", featured in Where to
Eat Pizza by Daniel Young and took
fifth place at the Caputo Cup USA
2017, among others.
http://www.PIZZATODAY.COM
Pizza Today - January 2018
Table of Contents for the Digital Edition of Pizza Today - January 2018
Pizza Today - January 2018
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Tony’s Trending Recipe
Tony’s Trending Recipe
At Your Service
Destinations
Knead to Know
Road to Pizza Expo
Red Wagon
Pizza Today on the Road: Red Wagon Pizza Co. Minneapolis, Mn
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthy Tip
Pizza Today - January 2018 - CT1
Pizza Today - January 2018 - CT2
Pizza Today - January 2018 - Pizza Today - January 2018
Pizza Today - January 2018 - Cover2
Pizza Today - January 2018 - Commentary
Pizza Today - January 2018 - 4
Pizza Today - January 2018 - 5
Pizza Today - January 2018 - 6
Pizza Today - January 2018 - 7
Pizza Today - January 2018 - Contents
Pizza Today - January 2018 - 9
Pizza Today - January 2018 - Contributors
Pizza Today - January 2018 - 11
Pizza Today - January 2018 - Expo Spotlight
Pizza Today - January 2018 - 13
Pizza Today - January 2018 - Interact
Pizza Today - January 2018 - 15
Pizza Today - January 2018 - Conversation
Pizza Today - January 2018 - 17
Pizza Today - January 2018 - Man on the Street
Pizza Today - January 2018 - 19
Pizza Today - January 2018 - Tony’s Trending Recipe
Pizza Today - January 2018 - 21
Pizza Today - January 2018 - At Your Service
Pizza Today - January 2018 - 23
Pizza Today - January 2018 - Destinations
Pizza Today - January 2018 - 25
Pizza Today - January 2018 - Knead to Know
Pizza Today - January 2018 - 27
Pizza Today - January 2018 - 28
Pizza Today - January 2018 - 29
Pizza Today - January 2018 - 30
Pizza Today - January 2018 - 31
Pizza Today - January 2018 - 32
Pizza Today - January 2018 - 33
Pizza Today - January 2018 - 34
Pizza Today - January 2018 - 35
Pizza Today - January 2018 - 36
Pizza Today - January 2018 - 37
Pizza Today - January 2018 - 38
Pizza Today - January 2018 - 39
Pizza Today - January 2018 - 40
Pizza Today - January 2018 - 41
Pizza Today - January 2018 - 42
Pizza Today - January 2018 - 43
Pizza Today - January 2018 - Road to Pizza Expo
Pizza Today - January 2018 - 45
Pizza Today - January 2018 - 46
Pizza Today - January 2018 - 47
Pizza Today - January 2018 - Pizza Today on the Road: Red Wagon Pizza Co. Minneapolis, Mn
Pizza Today - January 2018 - 49
Pizza Today - January 2018 - 50
Pizza Today - January 2018 - 51
Pizza Today - January 2018 - 52
Pizza Today - January 2018 - Product Showcase
Pizza Today - January 2018 - 54
Pizza Today - January 2018 - 55
Pizza Today - January 2018 - Pizza Today Yellow Pages
Pizza Today - January 2018 - 57
Pizza Today - January 2018 - 58
Pizza Today - January 2018 - 59
Pizza Today - January 2018 - 60
Pizza Today - January 2018 - 61
Pizza Today - January 2018 - 62
Pizza Today - January 2018 - 63
Pizza Today - January 2018 - The Marketplace
Pizza Today - January 2018 - 65
Pizza Today - January 2018 - 66
Pizza Today - January 2018 - 67
Pizza Today - January 2018 - 68
Pizza Today - January 2018 - 69
Pizza Today - January 2018 - 70
Pizza Today - January 2018 - 71
Pizza Today - January 2018 - 72
Pizza Today - January 2018 - Reader’s Resource
Pizza Today - January 2018 - Mike’s Monthy Tip
Pizza Today - January 2018 - Cover3
Pizza Today - January 2018 - Cover4
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