Pizza Today - February 2018 - 12

Expo Spotlight
BILL OAKLEY

MAKE PLANS TO ATTEND NOW

D

on't miss out on this oncea-year opportunity to come
together with more than
12,000 pizzeria professionals from
across the U.S. and the world. Now
more than ever you need to understand the wants and needs of all your
customers, whether they're Millennials, seniors or somewhere in between.
Pizza Expo is your best opportunity
to discover what's new, what's working
and what's trending. You'll be able to
obtain new knowledge, insights and
ideas that can help you position your
pizzeria for improved profitability and
future growth.
This year our program will include
more than 80 business-boosting
seminars, demonstrations, workshops
and networking events to choose from.
We've also added new industry experts
to our speaker lineup who are eager to
share ideas and address the hot-button
issues facing pizzeria owners and
operators today.
Time is money, so it's always a good
idea to put together a daily schedule
well in advance of your trip. Come
prepared with a plan of attack and
a wish list of products and services
you're interested in.
Here are a few tips to ensure that
you get the most out of your Pizza
Expo experience:
* Download the MyExpoPlan
mobile app now from either the Apple
or Android stores and search for Pizza
Expo. Once you've done that, you'll

be able to take full advantage of all
the features that will improve your
experience and allow you to efficiently
navigate through more than 1,400
pizza-specific booths and 500 exhibiting companies. Review the seminars,
demonstrations and workshops that
we're offering to determine what will
have the greatest benefit and impact
on your business.
* Take charge! Don't wait until you
arrive at the show to start making
appointments with suppliers and
experts. Make plans now to find out
what other successful operators are
doing and what they think the next
trends will be.
* Take time to map out the show
floor thoroughly and completely. Pay
particular attention to new exhibitors,
new products and show specials. Start
mapping out the exhibitors you want
to visit and the products and services
you want to compare.
* Knowledge is the key to success!
Talk to as many industry experts and
thought leaders as you can. Pick their
brains to find out what they are thinking, doing and expecting to happen
in the future. What are the emerging
trends, and how might they help or
hurt your operation? What are other
operators doing, and how does your
pizzeria compare? Can you take
advantage of supplier expertise? Is
there an opportunity to expand your
menu and profit margins? Find out
what you can do differently to out-

shine and outperform the competition.
* Take advantage of once-a-year
show specials and deep discounts on
equipment, supplies and ingredients.
The fact of the matter is our exhibitors don't want to take the equipment
and products on display back to their
warehouse. This is your single best
opportunity to negotiate great deals
right on the spot. You will not have
another opportunity like this in 2018.
* Finally, take notes on what you
learn and experience at the show and
rethink or analyze your business and
marketing plans. How can you differentiate and better position your pizzeria in the marketplace? What new
ideas and strategies can you implement
to achieve your goals?
There will always be winners
and losers, but only those who arm
themselves with industry knowledge
and are willing to take action toward
positive change will have the ability
to compete and win. The bottom line
is this: In today's fiercely competitive
marketplace you need access to all of
the latest trends, strategies and product
innovations. Pizza Expo is your onestop solution!
Save time and money by pre-registering now at PizzaExpo.com.
It's all pizza and it's all for YOU!
Bill Oakley
Show Director

MARCH 19-22, 2018
EXHIBITS MARCH 20 - 22
LAS VEGAS CONVENTION CENTER
1 2 / P I Z Z AT O D AY. C O M / F E B R UA R Y 2 0 1 8


http://www.PizzaExpo.com http://www.PizzaExpo.com http://www.PIZZATODAY.COM

Table of Contents for the Digital Edition of Pizza Today - February 2018

Pizza Today - February 2018
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Tony’s Trending Recipe
At Your Service
Destinations
Knead to Know
Family Friendly
Flavored Pasta
Sun-Dried Tomatoes
Dried Herbs
E-Mail Marketing
Food Cost Basics
Road to Pizza Expo
Five Can’t-Miss Expo Events
Pizza Today on the Road: Galactic Pizza Minneapolis, Mn
Pizza Today on the Road: King Dough Bloomington, in
Preferred Supplier
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthy Tip
Pizza Today - February 2018 - CT1
Pizza Today - February 2018 - CT2
Pizza Today - February 2018 - Pizza Today - February 2018
Pizza Today - February 2018 - Cover2
Pizza Today - February 2018 - Commentary
Pizza Today - February 2018 - 4
Pizza Today - February 2018 - 5
Pizza Today - February 2018 - 6
Pizza Today - February 2018 - 7
Pizza Today - February 2018 - Contents
Pizza Today - February 2018 - 9
Pizza Today - February 2018 - Contributors
Pizza Today - February 2018 - 11
Pizza Today - February 2018 - Expo Spotlight
Pizza Today - February 2018 - 13
Pizza Today - February 2018 - Interact
Pizza Today - February 2018 - 15
Pizza Today - February 2018 - Conversation
Pizza Today - February 2018 - 17
Pizza Today - February 2018 - Man on the Street
Pizza Today - February 2018 - 19
Pizza Today - February 2018 - Tony’s Trending Recipe
Pizza Today - February 2018 - 21
Pizza Today - February 2018 - At Your Service
Pizza Today - February 2018 - 23
Pizza Today - February 2018 - Destinations
Pizza Today - February 2018 - 25
Pizza Today - February 2018 - Knead to Know
Pizza Today - February 2018 - 27
Pizza Today - February 2018 - 28
Pizza Today - February 2018 - 29
Pizza Today - February 2018 - Family Friendly
Pizza Today - February 2018 - 31
Pizza Today - February 2018 - 32
Pizza Today - February 2018 - 33
Pizza Today - February 2018 - Flavored Pasta
Pizza Today - February 2018 - 35
Pizza Today - February 2018 - 36
Pizza Today - February 2018 - 37
Pizza Today - February 2018 - Sun-Dried Tomatoes
Pizza Today - February 2018 - 39
Pizza Today - February 2018 - 40
Pizza Today - February 2018 - 41
Pizza Today - February 2018 - Dried Herbs
Pizza Today - February 2018 - 43
Pizza Today - February 2018 - 44
Pizza Today - February 2018 - 45
Pizza Today - February 2018 - E-Mail Marketing
Pizza Today - February 2018 - 47
Pizza Today - February 2018 - 48
Pizza Today - February 2018 - 49
Pizza Today - February 2018 - Food Cost Basics
Pizza Today - February 2018 - 51
Pizza Today - February 2018 - 52
Pizza Today - February 2018 - 53
Pizza Today - February 2018 - Road to Pizza Expo
Pizza Today - February 2018 - 55
Pizza Today - February 2018 - Five Can’t-Miss Expo Events
Pizza Today - February 2018 - 57
Pizza Today - February 2018 - 58
Pizza Today - February 2018 - 59
Pizza Today - February 2018 - Pizza Today on the Road: Galactic Pizza Minneapolis, Mn
Pizza Today - February 2018 - 61
Pizza Today - February 2018 - 62
Pizza Today - February 2018 - 63
Pizza Today - February 2018 - Pizza Today on the Road: King Dough Bloomington, in
Pizza Today - February 2018 - 65
Pizza Today - February 2018 - 66
Pizza Today - February 2018 - 67
Pizza Today - February 2018 - Preferred Supplier
Pizza Today - February 2018 - 69
Pizza Today - February 2018 - 70
Pizza Today - February 2018 - 71
Pizza Today - February 2018 - 72
Pizza Today - February 2018 - 73
Pizza Today - February 2018 - 74
Pizza Today - February 2018 - 75
Pizza Today - February 2018 - 76
Pizza Today - February 2018 - 77
Pizza Today - February 2018 - 78
Pizza Today - February 2018 - 79
Pizza Today - February 2018 - 80
Pizza Today - February 2018 - 81
Pizza Today - February 2018 - 82
Pizza Today - February 2018 - 83
Pizza Today - February 2018 - 84
Pizza Today - February 2018 - 85
Pizza Today - February 2018 - 86
Pizza Today - February 2018 - 87
Pizza Today - February 2018 - Product Showcase
Pizza Today - February 2018 - 89
Pizza Today - February 2018 - 90
Pizza Today - February 2018 - Pizza Today Yellow Pages
Pizza Today - February 2018 - 92
Pizza Today - February 2018 - 93
Pizza Today - February 2018 - 94
Pizza Today - February 2018 - 95
Pizza Today - February 2018 - 96
Pizza Today - February 2018 - 97
Pizza Today - February 2018 - 98
Pizza Today - February 2018 - The Marketplace
Pizza Today - February 2018 - 100
Pizza Today - February 2018 - 101
Pizza Today - February 2018 - 102
Pizza Today - February 2018 - 103
Pizza Today - February 2018 - 104
Pizza Today - February 2018 - 105
Pizza Today - February 2018 - 106
Pizza Today - February 2018 - 107
Pizza Today - February 2018 - 108
Pizza Today - February 2018 - 109
Pizza Today - February 2018 - 110
Pizza Today - February 2018 - 111
Pizza Today - February 2018 - 112
Pizza Today - February 2018 - Mike’s Monthy Tip
Pizza Today - February 2018 - 114
Pizza Today - February 2018 - Cover3
Pizza Today - February 2018 - Cover4
http://www.nxtbook.com/nxtbooks/pizzatoday/202004
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http://www.nxtbook.com/nxtbooks/pizzatoday/201905
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http://www.nxtbook.com/nxtbooks/pizzatoday/201903
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http://www.nxtbook.com/nxtbooks/pizzatoday/201901
http://www.nxtbook.com/nxtbooks/pizzatoday/201812
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http://www.nxtbook.com/nxtbooks/pizzatoday/201801
http://www.nxtbook.com/nxtbooks/pizzatoday/201712
http://www.nxtbook.com/nxtbooks/pizzatoday/201711
http://www.nxtbook.com/nxtbooks/pizzatoday/201710
http://www.nxtbook.com/nxtbooks/pizzatoday/201709
http://www.nxtbook.com/nxtbooks/pizzatoday/201708
http://www.nxtbook.com/nxtbooks/pizzatoday/201707
http://www.nxtbook.com/nxtbooks/pizzatoday/201706
http://www.nxtbook.com/nxtbooks/pizzatoday/201705
http://www.nxtbook.com/nxtbooks/pizzatoday/201704
http://www.nxtbook.com/nxtbooks/pizzatoday/201703
http://www.nxtbook.com/nxtbooks/pizzatoday/201702
http://www.nxtbook.com/nxtbooks/pizzatoday/201701
http://www.nxtbook.com/nxtbooks/pizzatoday/201612
http://www.nxtbook.com/nxtbooks/pizzatoday/201611
http://www.nxtbook.com/nxtbooks/pizzatoday/201610
http://www.nxtbook.com/nxtbooks/pizzatoday/201609
http://www.nxtbook.com/nxtbooks/pizzatoday/201608
http://www.nxtbook.com/nxtbooks/pizzatoday/201607
http://www.nxtbook.com/nxtbooks/pizzatoday/201606
http://www.nxtbook.com/nxtbooks/pizzatoday/201605
http://www.nxtbook.com/nxtbooks/pizzatoday/201604
http://www.nxtbook.com/nxtbooks/pizzatoday/201603
http://www.nxtbook.com/nxtbooks/pizzatoday/201602
http://www.nxtbook.com/nxtbooks/pizzatoday/201601
http://www.nxtbook.com/nxtbooks/pizzatoday/201512
http://www.nxtbook.com/nxtbooks/pizzatoday/201511
http://www.nxtbook.com/nxtbooks/pizzatoday/201510
http://www.nxtbook.com/nxtbooks/pizzatoday/201509
http://www.nxtbook.com/nxtbooks/pizzatoday/201508
http://www.nxtbook.com/nxtbooks/pizzatoday/201507
http://www.nxtbookMEDIA.com