Pizza Today - August 2018 - 3

Commentary

Building an Empire

B
JEREMY WHITE

JWHITE@PIZZATODAY.COM

eginning on page 44, Associate Editor Denise Greer takes readers inside
Empire Slice House, a bustling and
hip Oklahoma City pizzeria that rocks out
$3.9 million in gross sales.
We've named Empire our Independent Pizzeria of the Year, and for good reason. As if the
sales - absolutely remarkable for a single unit
- aren't enough, there's also the vibe, marketing moxy and co-founder Rachel Cope's vision.
For me, this quote from Denise's article says all
you need to know about Cope and the way she
has gone about building her Empire.
"I don't really have a bone in me that says
I'm ever going to fail," the 33-year-old Cope
says. "I realize we might stumble at some point,
but I know there is a solution."
Cope is the youngest person to date to be
honored with the Independent of the Year
Award. She attributes her never-say-die
outlook to her sports background. As a former
college athlete myself, I get exactly where she's
coming from. She has been trained to demand
excellence of herself and her crew. And, by
God, she's getting it.
If you want to be inspired, read Cope's story.
If nothing else, take heed of her answer when
she encounters trouble in the food business
realm. "We'll figure it out" is another mantra of
hers that serves her well.
Sometimes, that's what you have to do: figure it out. For Cope, that meant myriad things,
from learning dough techniques to implementing better employee training and retention
systems. When she was initially told she had

a good business plan but subpar pizza, she
hopped a plane and headed to Tony Gemignani's pizza school in San Francisco.
There's much to admire about this young
entrepreneur and her business. I'm excited we
get to share her story in these pages.
I'M ALSO EXCITED TO SAY WE'RE MAKING STRIDES AT BUILDING OUR OWN PIZZA
EMPIRE HERE AT PIZZA TODAY. The second
installment of Pizza & Pasta Northeast is now
just two months away. The show is October
3-4 in Atlantic City, New Jersey, and we've
lined up an absolute star-studded cast of
presenters and speakers for attendees. Not to
mention a packed show floor.
In our follow-up research after last year's
inaugural PPNE event, we discovered some
really good news: the folks who attend PPNE
are vastly different from those who attend
International Pizza Expo in Las Vegas. In
other words, we are working with an entirely
new set of attendees, and that helps keep
things fresh and exciting.
If you haven't already registered to attend,
visit www.pizzaandpastaexpo.com today to
punch your ticket to this must-see event.
Best,

JEREMY WHITE
EDITOR IN CHIEF

CLICK.EXPLORE.CONNECT. @PIZZATODAY

COVER: EMPIRE SLICE HOUSE
PHOTO & LAYOUT:
RICK DAUGHERTY

Pizza Today® (ISSN 0743-3115) is published monthly. Domestic U.S. subscriptions are $29.95
for one year. Published by Emerald Expositions, 100 Broadway, 14th Floor, New York, NY 10005.
Periodicals Postage Paid at New York (USPS 019-749) and additional mailing offices.
Postmaster: Send address change to: Pizza Today, P.O. Box 3601, Northbrook, IL 60065-3601.
Return undeliverable Canadian addresses to: Emerald Expositions, c/o P.O. Box 2601,
915 Dixie Road, Mississauga, ON L4T0A9.
A U G U S T 2 0 1 8 / P I Z Z AT O D AY. C O M / 3


http://www.pizzaandpastaexpo.com http://www.PIZZATODAY.COM

Pizza Today - August 2018

Table of Contents for the Digital Edition of Pizza Today - August 2018

Pizza Today - August 2018
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Tony’s Trending Recipe
At Your Service
Destinations
Knead to Know
Road to Ppne ‘18
2018 Independent Pizzeria of the Year: Empire Slice House, Oklahoma City, Ok
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthly Tip
Pizza Today - August 2018 - CT1
Pizza Today - August 2018 - CT2
Pizza Today - August 2018 - Pizza Today - August 2018
Pizza Today - August 2018 - Cover2
Pizza Today - August 2018 - Commentary
Pizza Today - August 2018 - 4
Pizza Today - August 2018 - 5
Pizza Today - August 2018 - 6
Pizza Today - August 2018 - 7
Pizza Today - August 2018 - Contents
Pizza Today - August 2018 - 9
Pizza Today - August 2018 - Contributors
Pizza Today - August 2018 - 11
Pizza Today - August 2018 - Expo Spotlight
Pizza Today - August 2018 - 13
Pizza Today - August 2018 - Interact
Pizza Today - August 2018 - 15
Pizza Today - August 2018 - Conversation
Pizza Today - August 2018 - 17
Pizza Today - August 2018 - Man on the Street
Pizza Today - August 2018 - 19
Pizza Today - August 2018 - Tony’s Trending Recipe
Pizza Today - August 2018 - 21
Pizza Today - August 2018 - At Your Service
Pizza Today - August 2018 - 23
Pizza Today - August 2018 - Destinations
Pizza Today - August 2018 - 25
Pizza Today - August 2018 - Knead to Know
Pizza Today - August 2018 - 27
Pizza Today - August 2018 - 28
Pizza Today - August 2018 - 29
Pizza Today - August 2018 - 30
Pizza Today - August 2018 - 31
Pizza Today - August 2018 - 32
Pizza Today - August 2018 - 33
Pizza Today - August 2018 - 34
Pizza Today - August 2018 - 35
Pizza Today - August 2018 - 36
Pizza Today - August 2018 - 37
Pizza Today - August 2018 - 38
Pizza Today - August 2018 - 39
Pizza Today - August 2018 - 40
Pizza Today - August 2018 - 41
Pizza Today - August 2018 - Road to Ppne ‘18
Pizza Today - August 2018 - 43
Pizza Today - August 2018 - 2018 Independent Pizzeria of the Year: Empire Slice House, Oklahoma City, Ok
Pizza Today - August 2018 - 45
Pizza Today - August 2018 - 46
Pizza Today - August 2018 - 47
Pizza Today - August 2018 - 48
Pizza Today - August 2018 - 49
Pizza Today - August 2018 - 50
Pizza Today - August 2018 - 51
Pizza Today - August 2018 - Product Showcase
Pizza Today - August 2018 - 53
Pizza Today - August 2018 - 54
Pizza Today - August 2018 - Pizza Today Yellow Pages
Pizza Today - August 2018 - 56
Pizza Today - August 2018 - 57
Pizza Today - August 2018 - 58
Pizza Today - August 2018 - 59
Pizza Today - August 2018 - 60
Pizza Today - August 2018 - 61
Pizza Today - August 2018 - 62
Pizza Today - August 2018 - The Marketplace
Pizza Today - August 2018 - 64
Pizza Today - August 2018 - 65
Pizza Today - August 2018 - 66
Pizza Today - August 2018 - 67
Pizza Today - August 2018 - 68
Pizza Today - August 2018 - 69
Pizza Today - August 2018 - 70
Pizza Today - August 2018 - 71
Pizza Today - August 2018 - 72
Pizza Today - August 2018 - Reader’s Resource
Pizza Today - August 2018 - Mike’s Monthly Tip
Pizza Today - August 2018 - Cover3
Pizza Today - August 2018 - Cover4
https://www.nxtbook.com/emerald/pizzatoday/202111
https://www.nxtbook.com/emerald/pizzatoday/202110
https://www.nxtbook.com/emerald/pizzatoday/202109
https://www.nxtbook.com/emerald/pizzatoday/202108
https://www.nxtbook.com/emerald/pizzatoday/202107
https://www.nxtbook.com/emerald/pizzatoday/202106
https://www.nxtbook.com/emerald/pizzatoday/202105
https://www.nxtbook.com/emerald/pizzatoday/202104
https://www.nxtbook.com/nxtbooks/pizzatoday/202103
https://www.nxtbook.com/nxtbooks/pizzatoday/202102
https://www.nxtbook.com/nxtbooks/pizzatoday/202101
https://www.nxtbook.com/nxtbooks/pizzatoday/202012
https://www.nxtbook.com/nxtbooks/pizzatoday/202011
https://www.nxtbook.com/nxtbooks/pizzatoday/202010
https://www.nxtbook.com/nxtbooks/pizzatoday/202009
https://www.nxtbook.com/nxtbooks/pizzatoday/202008
https://www.nxtbook.com/nxtbooks/pizzatoday/202007
https://www.nxtbook.com/nxtbooks/pizzatoday/202006
https://www.nxtbook.com/nxtbooks/pizzatoday/expo_2020
https://www.nxtbook.com/nxtbooks/pizzatoday/202005
https://www.nxtbook.com/nxtbooks/pizzatoday/202004
https://www.nxtbook.com/nxtbooks/pizzatoday/202003
https://www.nxtbook.com/nxtbooks/pizzatoday/202002
https://www.nxtbook.com/nxtbooks/pizzatoday/202001
https://www.nxtbook.com/nxtbooks/pizzatoday/201912
https://www.nxtbook.com/nxtbooks/pizzatoday/201911
https://www.nxtbook.com/nxtbooks/pizzatoday/201910
https://www.nxtbook.com/nxtbooks/pizzatoday/201909
https://www.nxtbook.com/nxtbooks/pizzatoday/201908
https://www.nxtbook.com/nxtbooks/pizzatoday/201907
https://www.nxtbook.com/nxtbooks/pizzatoday/201906
https://www.nxtbook.com/nxtbooks/pizzatoday/201905
https://www.nxtbook.com/nxtbooks/pizzatoday/201904
https://www.nxtbook.com/nxtbooks/pizzatoday/201903
https://www.nxtbook.com/nxtbooks/pizzatoday/201902
https://www.nxtbook.com/nxtbooks/pizzatoday/201901
https://www.nxtbook.com/nxtbooks/pizzatoday/201812
https://www.nxtbook.com/nxtbooks/pizzatoday/201811
https://www.nxtbook.com/nxtbooks/pizzatoday/201810
https://www.nxtbook.com/nxtbooks/pizzatoday/201809
https://www.nxtbook.com/nxtbooks/pizzatoday/201808
https://www.nxtbook.com/nxtbooks/pizzatoday/201807
https://www.nxtbook.com/nxtbooks/pizzatoday/201806
https://www.nxtbook.com/nxtbooks/pizzatoday/201805
https://www.nxtbook.com/nxtbooks/pizzatoday/201804
https://www.nxtbook.com/nxtbooks/pizzatoday/201803
https://www.nxtbook.com/nxtbooks/pizzatoday/201802
https://www.nxtbook.com/nxtbooks/pizzatoday/201801
https://www.nxtbook.com/nxtbooks/pizzatoday/201712
https://www.nxtbook.com/nxtbooks/pizzatoday/201711
https://www.nxtbook.com/nxtbooks/pizzatoday/201710
https://www.nxtbook.com/nxtbooks/pizzatoday/201709
https://www.nxtbook.com/nxtbooks/pizzatoday/201708
https://www.nxtbook.com/nxtbooks/pizzatoday/201707
https://www.nxtbook.com/nxtbooks/pizzatoday/201706
https://www.nxtbook.com/nxtbooks/pizzatoday/201705
https://www.nxtbook.com/nxtbooks/pizzatoday/201704
https://www.nxtbook.com/nxtbooks/pizzatoday/201703
https://www.nxtbook.com/nxtbooks/pizzatoday/201702
https://www.nxtbook.com/nxtbooks/pizzatoday/201701
https://www.nxtbook.com/nxtbooks/pizzatoday/201612
https://www.nxtbook.com/nxtbooks/pizzatoday/201611
https://www.nxtbook.com/nxtbooks/pizzatoday/201610
https://www.nxtbook.com/nxtbooks/pizzatoday/201609
https://www.nxtbook.com/nxtbooks/pizzatoday/201608
https://www.nxtbook.com/nxtbooks/pizzatoday/201607
https://www.nxtbook.com/nxtbooks/pizzatoday/201606
https://www.nxtbook.com/nxtbooks/pizzatoday/201605
https://www.nxtbook.com/nxtbooks/pizzatoday/201604
https://www.nxtbook.com/nxtbooks/pizzatoday/201603
https://www.nxtbook.com/nxtbooks/pizzatoday/201602
https://www.nxtbook.com/nxtbooks/pizzatoday/201601
https://www.nxtbook.com/nxtbooks/pizzatoday/201512
https://www.nxtbook.com/nxtbooks/pizzatoday/201511
https://www.nxtbook.com/nxtbooks/pizzatoday/201510
https://www.nxtbook.com/nxtbooks/pizzatoday/201509
https://www.nxtbook.com/nxtbooks/pizzatoday/201508
https://www.nxtbook.com/nxtbooks/pizzatoday/201507
https://www.nxtbookmedia.com