Pizza Today - December 2018 - 16

Conversation

NICOLE BEAN
PIZARO'S PIZZA
HOUSTON, TEXAS

WE OPERATE A FAST-CASUAL
CONCEPT with two locations

serving Napoletana, New York and
Detroit-style pizzas. We offer a simple
counter service and table delivery without
the hassle of servers or wait staff. We
also serve both beer and wine in addition
to B.Y.O.B (small corkage fee applied).
WE OPENED IN 2011 WITH
NAPOLETANA STYLE PIZZAS.

There was a lot of education with
customers during the first year and tons
of feedback about wanting more toppings
and a more substantial crust to hold those
toppings from those who didn't quite
understand the concept of Napoletana
pizza. We knew our Napoletana was
great and didn't take long to catch on
here in Houston, but we wanted to give
customers something more. After opening
our second and larger location (closer to
downtown) in 2015, I went out to San
Francisco to Tony's International School
of Pizza to learn to make Detroit-style
while also learning Chicago, New York
and Sicilian. Matt and I launched Detroit
six months after I got back from school.
I used only social media and local press
to spread the word on our newest baby.
Response to our Detroit went better than
expected and continues to grow. It was
only a year ago (2017) that we launched
New York-style, which took us 10 months
of development with dough, tomatoes,
cheese and market testing. 

1 6 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 1 8

Owner Nicole Bean has recently moved Pizaro's Pizza out of its original location and into a
larger and updated location nearby that could handle its three pizza styles.

ALL THREE STYLES are thriving, they

are almost to an even split among the
orders.
There is also a possibility of a new
style coming...
WE GOT TIRED OF TELLING PEOPLE
"NO;" Napoletana is challenging to

keep authentic in the United States.
Educating customers helped, but we
still had to cut people back from piling
on the toppings, which made both the
customer and us unhappy. 
DETROIT WAS A GREAT SOLUTION.

We had a thick enough dough to hold
more toppings and the sauce went
on top; it was a no-brainer, plus the
cheddar crust ... People love that
cheddar crust!

AFTER GETTING OUR HANDLE on making

two styles and seeing that our customers
loved having an additional option, we
knew the time was right to get going
on New York. It had to be more rigid (than
Napoletana) with a bit of a crunch. We
were listening to what our customers
were seeking out. New York style was the
answer and so we began the process. As
soon as we started posting on Instagram
about testing it, people started calling and
coming in asking about the New York style
even before we launched it. The response
was overwhelming! 
Now, we have all three styles at the
re-location of our original store.
MORE FROM NICOLE BEAN
M OV I N G T H E O R I G I N A L
L O C AT I O N A N D
R E TA I N I N G C U S T O M E R S
P I Z Z AT O DAY. C O M / N E W S


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Pizza Today - December 2018

Table of Contents for the Digital Edition of Pizza Today - December 2018

Pizza Today - December 2018
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Tony’s Trending Recipe
Road to Pizza Expo
Destinations
Knead to Know
Winter Beer Menus
Panini
Marketing Longevity
On The Road: Caliente Pizza & DraftHouse
2019 Menu Guide
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader's Resource
Mike's Monthly Tip
Pizza Today - December 2018 - CT1
Pizza Today - December 2018 - CT2
Pizza Today - December 2018 - Pizza Today - December 2018
Pizza Today - December 2018 - Cover2
Pizza Today - December 2018 - Commentary
Pizza Today - December 2018 - 4
Pizza Today - December 2018 - 5
Pizza Today - December 2018 - Contents
Pizza Today - December 2018 - 7
Pizza Today - December 2018 - 8
Pizza Today - December 2018 - 9
Pizza Today - December 2018 - Contributors
Pizza Today - December 2018 - 11
Pizza Today - December 2018 - Expo Spotlight
Pizza Today - December 2018 - 13
Pizza Today - December 2018 - Interact
Pizza Today - December 2018 - 15
Pizza Today - December 2018 - Conversation
Pizza Today - December 2018 - 17
Pizza Today - December 2018 - Man on the Street
Pizza Today - December 2018 - 19
Pizza Today - December 2018 - Tony’s Trending Recipe
Pizza Today - December 2018 - 21
Pizza Today - December 2018 - Road to Pizza Expo
Pizza Today - December 2018 - 23
Pizza Today - December 2018 - Destinations
Pizza Today - December 2018 - 25
Pizza Today - December 2018 - Knead to Know
Pizza Today - December 2018 - 27
Pizza Today - December 2018 - 28
Pizza Today - December 2018 - 29
Pizza Today - December 2018 - Winter Beer Menus
Pizza Today - December 2018 - 31
Pizza Today - December 2018 - 32
Pizza Today - December 2018 - 33
Pizza Today - December 2018 - Panini
Pizza Today - December 2018 - 35
Pizza Today - December 2018 - 36
Pizza Today - December 2018 - 37
Pizza Today - December 2018 - Marketing Longevity
Pizza Today - December 2018 - 39
Pizza Today - December 2018 - 40
Pizza Today - December 2018 - 41
Pizza Today - December 2018 - On The Road: Caliente Pizza & DraftHouse
Pizza Today - December 2018 - 43
Pizza Today - December 2018 - 44
Pizza Today - December 2018 - 45
Pizza Today - December 2018 - 2019 Menu Guide
Pizza Today - December 2018 - 47
Pizza Today - December 2018 - 48
Pizza Today - December 2018 - 49
Pizza Today - December 2018 - 50
Pizza Today - December 2018 - 51
Pizza Today - December 2018 - 52
Pizza Today - December 2018 - 53
Pizza Today - December 2018 - 54
Pizza Today - December 2018 - 55
Pizza Today - December 2018 - 56
Pizza Today - December 2018 - 57
Pizza Today - December 2018 - 58
Pizza Today - December 2018 - 59
Pizza Today - December 2018 - 60
Pizza Today - December 2018 - 61
Pizza Today - December 2018 - Product Showcase
Pizza Today - December 2018 - 63
Pizza Today - December 2018 - 64
Pizza Today - December 2018 - Pizza Today Yellow Pages
Pizza Today - December 2018 - 66
Pizza Today - December 2018 - 67
Pizza Today - December 2018 - 68
Pizza Today - December 2018 - 69
Pizza Today - December 2018 - 70
Pizza Today - December 2018 - 71
Pizza Today - December 2018 - The Marketplace
Pizza Today - December 2018 - 73
Pizza Today - December 2018 - 74
Pizza Today - December 2018 - 75
Pizza Today - December 2018 - 76
Pizza Today - December 2018 - 77
Pizza Today - December 2018 - 78
Pizza Today - December 2018 - 79
Pizza Today - December 2018 - 80
Pizza Today - December 2018 - Reader's Resource
Pizza Today - December 2018 - Mike's Monthly Tip
Pizza Today - December 2018 - Cover3
Pizza Today - December 2018 - Cover4
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