Pizza Today - December 2018 - 40

into business. If you want to make it as a
pizzeria owner, you have to love what you
do. Passion, love and respect are qualities
we see in older, yet vibrant, pizzerias. Note
Dominic Mineo, co-owner of Pittsburgh's
60-year-old Mineo's Pizza House: "Don't
cut corners, and prepare a quality product
like you would want it prepared for you."
Mineo was taught this by his father,
Giovanni, an Italian baker. The senior

Mineo's passion for making pizza was
acquired from his mother, and he in turn
passed this on to his sons.
John Arena, co-owner of Las Vegasbased Metro Pizza, has been making pizza
for 51 years. "What keeps us going is the
joy of our craft," Arena says. "Show me
an operator who isn't happiest when they
are actually making pizza and I will show
you someone who is going to burn out.

The key is to approach each day with
a beginner's mind. We should face
the challenges of our business with a
sense of joy and be open to the many
possibilities." Arena, like Mineo, was
taught by his father, who instilled in
him a sense of pride and respect for
the trade.
IT'S NOTORIOUSLY TOUGH TO MAKE
SUCCESS OF A RESTAURANT, SO YOU
NEED A HEAD FOR BUSINESS AS WELL AS
SOME OF THE BEST FOOD IN TOWN ...

the key word is the b-word: business.
The business must make money to be
sustainable. JB Alberto's, a Chicago
delco founded in 1965, is owned by
Tony Troiano. He applies business
principles taught to him by his father.
Troiano states that "There is no silver
bullet. It is a combination of many
things. A great product is just the price
of admission to your market. Without
that you won't last six months. Beyond
that marketing must be in place - you
always want to be top of mind when
the decision to order a pizza is made."
In 1958, when Mineo's was
founded, location was the key to
their marketing. Giovanni Mineo
chose a storefront on a busy street
with much foot traffic, surrounded by
homes, schools and businesses. This
created the elusive 'Word of Mouth'
that launched the pizzeria into the
limelight at a time when pizza was
considered a snack or bar food.
An awareness of community appears
to be an essential quality needed to
help a business thrive. Located in a
melting pot, Arena acknowledges:
"We try to maintain a clear vision of
who we are and what we represent as
a part of the community. We never
forget that we are first and foremost
craftsmen who are commissioned by
our guests to create the pizza they
envision. It is an honor to be able to
collaborate with our guests. As one of
the oldest continually operating family
pizzerias in Las Vegas our mission is
to constantly be improving and setting
an example of dedication. We never
stop learning."

4 0 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 1 8


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Pizza Today - December 2018

Table of Contents for the Digital Edition of Pizza Today - December 2018

Pizza Today - December 2018
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Tony’s Trending Recipe
Road to Pizza Expo
Destinations
Knead to Know
Winter Beer Menus
Panini
Marketing Longevity
On The Road: Caliente Pizza & DraftHouse
2019 Menu Guide
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader's Resource
Mike's Monthly Tip
Pizza Today - December 2018 - CT1
Pizza Today - December 2018 - CT2
Pizza Today - December 2018 - Pizza Today - December 2018
Pizza Today - December 2018 - Cover2
Pizza Today - December 2018 - Commentary
Pizza Today - December 2018 - 4
Pizza Today - December 2018 - 5
Pizza Today - December 2018 - Contents
Pizza Today - December 2018 - 7
Pizza Today - December 2018 - 8
Pizza Today - December 2018 - 9
Pizza Today - December 2018 - Contributors
Pizza Today - December 2018 - 11
Pizza Today - December 2018 - Expo Spotlight
Pizza Today - December 2018 - 13
Pizza Today - December 2018 - Interact
Pizza Today - December 2018 - 15
Pizza Today - December 2018 - Conversation
Pizza Today - December 2018 - 17
Pizza Today - December 2018 - Man on the Street
Pizza Today - December 2018 - 19
Pizza Today - December 2018 - Tony’s Trending Recipe
Pizza Today - December 2018 - 21
Pizza Today - December 2018 - Road to Pizza Expo
Pizza Today - December 2018 - 23
Pizza Today - December 2018 - Destinations
Pizza Today - December 2018 - 25
Pizza Today - December 2018 - Knead to Know
Pizza Today - December 2018 - 27
Pizza Today - December 2018 - 28
Pizza Today - December 2018 - 29
Pizza Today - December 2018 - Winter Beer Menus
Pizza Today - December 2018 - 31
Pizza Today - December 2018 - 32
Pizza Today - December 2018 - 33
Pizza Today - December 2018 - Panini
Pizza Today - December 2018 - 35
Pizza Today - December 2018 - 36
Pizza Today - December 2018 - 37
Pizza Today - December 2018 - Marketing Longevity
Pizza Today - December 2018 - 39
Pizza Today - December 2018 - 40
Pizza Today - December 2018 - 41
Pizza Today - December 2018 - On The Road: Caliente Pizza & DraftHouse
Pizza Today - December 2018 - 43
Pizza Today - December 2018 - 44
Pizza Today - December 2018 - 45
Pizza Today - December 2018 - 2019 Menu Guide
Pizza Today - December 2018 - 47
Pizza Today - December 2018 - 48
Pizza Today - December 2018 - 49
Pizza Today - December 2018 - 50
Pizza Today - December 2018 - 51
Pizza Today - December 2018 - 52
Pizza Today - December 2018 - 53
Pizza Today - December 2018 - 54
Pizza Today - December 2018 - 55
Pizza Today - December 2018 - 56
Pizza Today - December 2018 - 57
Pizza Today - December 2018 - 58
Pizza Today - December 2018 - 59
Pizza Today - December 2018 - 60
Pizza Today - December 2018 - 61
Pizza Today - December 2018 - Product Showcase
Pizza Today - December 2018 - 63
Pizza Today - December 2018 - 64
Pizza Today - December 2018 - Pizza Today Yellow Pages
Pizza Today - December 2018 - 66
Pizza Today - December 2018 - 67
Pizza Today - December 2018 - 68
Pizza Today - December 2018 - 69
Pizza Today - December 2018 - 70
Pizza Today - December 2018 - 71
Pizza Today - December 2018 - The Marketplace
Pizza Today - December 2018 - 73
Pizza Today - December 2018 - 74
Pizza Today - December 2018 - 75
Pizza Today - December 2018 - 76
Pizza Today - December 2018 - 77
Pizza Today - December 2018 - 78
Pizza Today - December 2018 - 79
Pizza Today - December 2018 - 80
Pizza Today - December 2018 - Reader's Resource
Pizza Today - December 2018 - Mike's Monthly Tip
Pizza Today - December 2018 - Cover3
Pizza Today - December 2018 - Cover4
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