Pizza Today - December 2018 - 41

Mineo also listens to his community.
A unique aspect of his pizza is the
cheese: a blend of two types of
provolone cheeses, a taste seen mainly
in western Pennsylvania. Over their
60 years in business the Mineo menu
has evolved as well, from simple pasta
dishes and pizza to a variety of hoagies
and dinners meeting the customers'
needs of convenience and variety.
HOW DO THESE LONG RUNNING
ESTABLISHMENTS KEEP RELEVANT?

get in and when to get out. Recognizing a
trend requires long-term commitment and
investment."
Troiano concurs: "While we like to think
that great pizza alone keeps them coming
back, we have to remember the importance
of technology in our current lives. We
were the first independent in the City of
Chicago to have a fully integrated online
ordering app. At the time when the big
three pizza chains were spending millions

to boost their online sales, I wanted to
piggy-back on all of the marketing dollars
they were spending." Troiano's online sales
are currently at 30 percent and growing
every year. n
SCOTT ANTHONY is a member of the World
Pizza Champions and owns Punxsy Pizza
in Punxsutawney, Pennsylvania. He is a
frequent speaker for the Pizza Expo family of
tradeshows.

Arena brings a great thought to the
fore: "Often, long-time operators will
declare 'I haven't changed in 50 years.'
That may be so, but your guest sure has
changed."
Arena adds: "To stay in touch with
our new generation of guests it is vital
to respect the preferences and choices
they make. We must observe and listen
with an open mind. You must be able
to distinguish the difference between
a fad and a trend. Chasing a fad
requires speed and a sense of when to

FOUNTAIN OF YOUTH
In St. Augustine, Florida, the oldest
city in the U.S., there's a tourist attraction
dating back to 1513. The Fountain of Youth
is a spring that supposedly restores the
youth of anyone who drinks or bathes in
its waters. Figuratively we pizzeria operators can drink of that fountain by applying
the tactics used by the many successful
operators across the country.
* Passion instilled by heritage or culture
* Quality equaling what you would
proudly serve your own family
* Business plan - Your family's wellbeing depends on it
* Marketing - Maintain Top of Mind
Awareness
* Community interaction / involvement
Tony Troiano of JB Alberto's in Chicago
advises: "It's easy to be complacent when
things are going good, but you must remain
hungry because there is always a competitor ready to serve your customers."
D E C E M B E R 2 0 1 8 / P I Z Z AT O D AY. C O M / 4 1


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Pizza Today - December 2018

Table of Contents for the Digital Edition of Pizza Today - December 2018

Pizza Today - December 2018
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Tony’s Trending Recipe
Road to Pizza Expo
Destinations
Knead to Know
Winter Beer Menus
Panini
Marketing Longevity
On The Road: Caliente Pizza & DraftHouse
2019 Menu Guide
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader's Resource
Mike's Monthly Tip
Pizza Today - December 2018 - CT1
Pizza Today - December 2018 - CT2
Pizza Today - December 2018 - Pizza Today - December 2018
Pizza Today - December 2018 - Cover2
Pizza Today - December 2018 - Commentary
Pizza Today - December 2018 - 4
Pizza Today - December 2018 - 5
Pizza Today - December 2018 - Contents
Pizza Today - December 2018 - 7
Pizza Today - December 2018 - 8
Pizza Today - December 2018 - 9
Pizza Today - December 2018 - Contributors
Pizza Today - December 2018 - 11
Pizza Today - December 2018 - Expo Spotlight
Pizza Today - December 2018 - 13
Pizza Today - December 2018 - Interact
Pizza Today - December 2018 - 15
Pizza Today - December 2018 - Conversation
Pizza Today - December 2018 - 17
Pizza Today - December 2018 - Man on the Street
Pizza Today - December 2018 - 19
Pizza Today - December 2018 - Tony’s Trending Recipe
Pizza Today - December 2018 - 21
Pizza Today - December 2018 - Road to Pizza Expo
Pizza Today - December 2018 - 23
Pizza Today - December 2018 - Destinations
Pizza Today - December 2018 - 25
Pizza Today - December 2018 - Knead to Know
Pizza Today - December 2018 - 27
Pizza Today - December 2018 - 28
Pizza Today - December 2018 - 29
Pizza Today - December 2018 - Winter Beer Menus
Pizza Today - December 2018 - 31
Pizza Today - December 2018 - 32
Pizza Today - December 2018 - 33
Pizza Today - December 2018 - Panini
Pizza Today - December 2018 - 35
Pizza Today - December 2018 - 36
Pizza Today - December 2018 - 37
Pizza Today - December 2018 - Marketing Longevity
Pizza Today - December 2018 - 39
Pizza Today - December 2018 - 40
Pizza Today - December 2018 - 41
Pizza Today - December 2018 - On The Road: Caliente Pizza & DraftHouse
Pizza Today - December 2018 - 43
Pizza Today - December 2018 - 44
Pizza Today - December 2018 - 45
Pizza Today - December 2018 - 2019 Menu Guide
Pizza Today - December 2018 - 47
Pizza Today - December 2018 - 48
Pizza Today - December 2018 - 49
Pizza Today - December 2018 - 50
Pizza Today - December 2018 - 51
Pizza Today - December 2018 - 52
Pizza Today - December 2018 - 53
Pizza Today - December 2018 - 54
Pizza Today - December 2018 - 55
Pizza Today - December 2018 - 56
Pizza Today - December 2018 - 57
Pizza Today - December 2018 - 58
Pizza Today - December 2018 - 59
Pizza Today - December 2018 - 60
Pizza Today - December 2018 - 61
Pizza Today - December 2018 - Product Showcase
Pizza Today - December 2018 - 63
Pizza Today - December 2018 - 64
Pizza Today - December 2018 - Pizza Today Yellow Pages
Pizza Today - December 2018 - 66
Pizza Today - December 2018 - 67
Pizza Today - December 2018 - 68
Pizza Today - December 2018 - 69
Pizza Today - December 2018 - 70
Pizza Today - December 2018 - 71
Pizza Today - December 2018 - The Marketplace
Pizza Today - December 2018 - 73
Pizza Today - December 2018 - 74
Pizza Today - December 2018 - 75
Pizza Today - December 2018 - 76
Pizza Today - December 2018 - 77
Pizza Today - December 2018 - 78
Pizza Today - December 2018 - 79
Pizza Today - December 2018 - 80
Pizza Today - December 2018 - Reader's Resource
Pizza Today - December 2018 - Mike's Monthly Tip
Pizza Today - December 2018 - Cover3
Pizza Today - December 2018 - Cover4
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