Pizza Today - December 2018 - 44

WHEN CALIENTE FIRST OPENED IN
2012, THE CRAFT BEER BOOM HAD
JUST BEGUN TO GO REGIONAL.

Bogacz says he began working with local
breweries for symbiotic relationships.
Bogacz says he began driving to
Philadelphia "because they get a bunch
of beer we don't get in Pittsburgh. By
just getting everyday beer they get in
Philadelphia, like Firestone Walker from
California and some others that they
bring into Philadelphia because (it is) so
big" they raised their profile.
Craft beer has since become a large
component of the company, "and I didn't
know anything about craft beer," Bogacz
admits. "I started looking at all the shops
around and asking 'hey, the top five beer
bars in Pittsburgh -- what do they have
on? What's on their draft list?' Then I
started asking for those kegs."
Bogacz would load up a Suburban
with specialty beers and transport it back
down to Pittsburgh, ensuring Caliente
was getting brews his competitors
wouldn't take the time to source. The
result? Lines out the door on certain
beer nights and a whole slew of wordof-mouth publicity. The ability to bring
in popular beers not normally found
in Pittsburgh also brought in new
customers.
He sponsored a craft beer week, "and
we were still growing," he says.

LEFT: International Pizza Challenge
champion and head chef, Eric Von

WHEN HE WENT TO
INTERNATIONAL PIZZA EXPO FOR

Hansen.

THE FIRST TIME, Bogacz discovered

that "being a corporate guy for so long,
I didn't understand the fraternity of the
independent pizza shop," he says. "My
niche is marketing. You have to be able
to put people in your stores, without a
doubt."
Bogacz recalls his early days, when
everyone -- including himself --
expected to board the $9.99 pizza train.
"When you see what a case of cheese
costs, that's when you realize you can't
do that $7.99 pizza. I think as we grew,
I wasn't afraid to print new menus every
six months.
"We had probably a way higher food

4 4 / P I Z Z AT O D AY. C O M / D E C E M B E R 2 0 1 8

cost than I would have liked to have had in
the beginning. ... I learned breaking down
food costs (and) labor costs."
Bogacz wanted to set the tone for
Caliente early on. It wasn't a bar, but alcohol
sales attributed to 30 percent with food
accounting for 70 percent. Keep it fun,
keep clean and keep it classy. Most of the
stores do between three and four hundred
deliveries.
Uber Eats has taken some business, but

"it's not like 'Hey, it's pizza night.' Now it's
'Hey, it's Uber Eats night." Bogacz says. He
estimates that he sells an additional $2,000
a week from Uber Eats. "If one person
craves a wing sauce, then everyone is eating
wings," he says.
PART OF CALIENTE'S STORY IS THE
UNIQUENESS OF FINDING BOGACZ'S
LOCATIONS. "We usually try to use as

much as we can," Bogacz says. "Part of the


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Pizza Today - December 2018

Table of Contents for the Digital Edition of Pizza Today - December 2018

Pizza Today - December 2018
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Tony’s Trending Recipe
Road to Pizza Expo
Destinations
Knead to Know
Winter Beer Menus
Panini
Marketing Longevity
On The Road: Caliente Pizza & DraftHouse
2019 Menu Guide
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Reader's Resource
Mike's Monthly Tip
Pizza Today - December 2018 - CT1
Pizza Today - December 2018 - CT2
Pizza Today - December 2018 - Pizza Today - December 2018
Pizza Today - December 2018 - Cover2
Pizza Today - December 2018 - Commentary
Pizza Today - December 2018 - 4
Pizza Today - December 2018 - 5
Pizza Today - December 2018 - Contents
Pizza Today - December 2018 - 7
Pizza Today - December 2018 - 8
Pizza Today - December 2018 - 9
Pizza Today - December 2018 - Contributors
Pizza Today - December 2018 - 11
Pizza Today - December 2018 - Expo Spotlight
Pizza Today - December 2018 - 13
Pizza Today - December 2018 - Interact
Pizza Today - December 2018 - 15
Pizza Today - December 2018 - Conversation
Pizza Today - December 2018 - 17
Pizza Today - December 2018 - Man on the Street
Pizza Today - December 2018 - 19
Pizza Today - December 2018 - Tony’s Trending Recipe
Pizza Today - December 2018 - 21
Pizza Today - December 2018 - Road to Pizza Expo
Pizza Today - December 2018 - 23
Pizza Today - December 2018 - Destinations
Pizza Today - December 2018 - 25
Pizza Today - December 2018 - Knead to Know
Pizza Today - December 2018 - 27
Pizza Today - December 2018 - 28
Pizza Today - December 2018 - 29
Pizza Today - December 2018 - Winter Beer Menus
Pizza Today - December 2018 - 31
Pizza Today - December 2018 - 32
Pizza Today - December 2018 - 33
Pizza Today - December 2018 - Panini
Pizza Today - December 2018 - 35
Pizza Today - December 2018 - 36
Pizza Today - December 2018 - 37
Pizza Today - December 2018 - Marketing Longevity
Pizza Today - December 2018 - 39
Pizza Today - December 2018 - 40
Pizza Today - December 2018 - 41
Pizza Today - December 2018 - On The Road: Caliente Pizza & DraftHouse
Pizza Today - December 2018 - 43
Pizza Today - December 2018 - 44
Pizza Today - December 2018 - 45
Pizza Today - December 2018 - 2019 Menu Guide
Pizza Today - December 2018 - 47
Pizza Today - December 2018 - 48
Pizza Today - December 2018 - 49
Pizza Today - December 2018 - 50
Pizza Today - December 2018 - 51
Pizza Today - December 2018 - 52
Pizza Today - December 2018 - 53
Pizza Today - December 2018 - 54
Pizza Today - December 2018 - 55
Pizza Today - December 2018 - 56
Pizza Today - December 2018 - 57
Pizza Today - December 2018 - 58
Pizza Today - December 2018 - 59
Pizza Today - December 2018 - 60
Pizza Today - December 2018 - 61
Pizza Today - December 2018 - Product Showcase
Pizza Today - December 2018 - 63
Pizza Today - December 2018 - 64
Pizza Today - December 2018 - Pizza Today Yellow Pages
Pizza Today - December 2018 - 66
Pizza Today - December 2018 - 67
Pizza Today - December 2018 - 68
Pizza Today - December 2018 - 69
Pizza Today - December 2018 - 70
Pizza Today - December 2018 - 71
Pizza Today - December 2018 - The Marketplace
Pizza Today - December 2018 - 73
Pizza Today - December 2018 - 74
Pizza Today - December 2018 - 75
Pizza Today - December 2018 - 76
Pizza Today - December 2018 - 77
Pizza Today - December 2018 - 78
Pizza Today - December 2018 - 79
Pizza Today - December 2018 - 80
Pizza Today - December 2018 - Reader's Resource
Pizza Today - December 2018 - Mike's Monthly Tip
Pizza Today - December 2018 - Cover3
Pizza Today - December 2018 - Cover4
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