Pizza Today - February 2019 - 45
experience. We also engage with
other local businesses that we love,
because...well, we love them!"
Many operators hold firm with
a Facebook strategy. Facebook is
where it's at for Bella Roma Pizza
in St. Cloud, Florida. The suburban
pizzeria has put time and marketing
dollars into Facebook. Owner
Alfredo D'Alessandris outlines Bella
Roma's Facebook strategy. "Most of
our posts are paid posts," he says. "At
Bella Roma we like to get creative
and offer things that you can't often
find at other 'take out/ delivery joints'
- like our sliced heirloom tomato
and roasted garlic pizza, New Haven
clam and garlic pizza, cavatelli with
a short rib ragu, Lobster rolls, etc.
When we market these unique
specials , we will blast target people
in key demographics within our
delivery radius. We use pictures
always for a 'wow' factor. This also
has helped increase the number of
likes our page has received.
"We also use paid boosts to engage
specifically with consumers who
already liked our page. We do it for
things like gift card promotions
around the holidays. To promote our
catering during peak catering times
(holidays, graduations) with so many
other people offering catering and gift
cards, we try to specifically market
this to our customer base through
paid marketing because we feel it
gives us more bang for our buck.
of our stores, they can use a customized
portal to connect with WiFi," says James
Hilovsky, Vice President of Operations
for MK Investments, LLC, which
owns 11 Pieology stores in California,
Minnesota and Texas. "In exchange,
they share their e-mail address, and that
allows us to send them special offers,
and also to determine how frequently
they come to one of our locations. At the
group of 11 Pieology stores I work with,
we've been able to collect thousands of
e-mails using a tool called Zenreach -
we collected more than 13,000 contacts
in just 10 months.
"It's the first tool we've found that
allows us to track in-store sales that are
linked to our digital efforts. We can see
which kinds of offers motivate people to
come in, and how quickly they visit us
after receiving an offer." n
DENISE GREER is
Today
Executive Editor at Pizza
WIFI
Offering WiFi to customers has
become a natural fit for restaurants
as customers snap shots and
videos of their food. It's not only
great customer service, WiFi is an
impressive marketing tool. It's a
win-win. Customers log on to a free
WiFi network and businesses have
a channel to send messages and
promotions through its splash page
or contact information they share.
One Pieology franchise group
is using its WiFi to collect e-mail
addresses for targeted marketing.
"When a customer comes into one
F E B R UA R Y 2 0 1 9 / P I Z Z AT O D AY. C O M / 4 5
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Pizza Today - February 2019
Table of Contents for the Digital Edition of Pizza Today - February 2019
Pizza Today - February 2019
Commentary
Contents
Contributors
Expo Spotlight
Interact
Conversation
Man on the Street
Tony’s Trending Recipe
Road to Pizza Expo
Destinations
Knead to Know
In-Store Marketing
Slice Business
Detroit Style - Part Ii: Making It a Career
Marketing Trends
Pizza Expo 2019 Preview
Pizza Today on the Road: Pizza Jerk, Portland, Oregon
Preferred Supplier
Pizza Today Yellow Pages
The Marketplace
Reader’s Resource
Mike’s Monthly Tip
Pizza Today - February 2019 - CT1
Pizza Today - February 2019 - CT2
Pizza Today - February 2019 - Pizza Today - February 2019
Pizza Today - February 2019 - Cover2
Pizza Today - February 2019 - Commentary
Pizza Today - February 2019 - 4
Pizza Today - February 2019 - 5
Pizza Today - February 2019 - Contents
Pizza Today - February 2019 - 7
Pizza Today - February 2019 - 8
Pizza Today - February 2019 - 9
Pizza Today - February 2019 - Contributors
Pizza Today - February 2019 - 11
Pizza Today - February 2019 - Expo Spotlight
Pizza Today - February 2019 - 13
Pizza Today - February 2019 - Interact
Pizza Today - February 2019 - 15
Pizza Today - February 2019 - Conversation
Pizza Today - February 2019 - 17
Pizza Today - February 2019 - Man on the Street
Pizza Today - February 2019 - 19
Pizza Today - February 2019 - Tony’s Trending Recipe
Pizza Today - February 2019 - 21
Pizza Today - February 2019 - Road to Pizza Expo
Pizza Today - February 2019 - 23
Pizza Today - February 2019 - Destinations
Pizza Today - February 2019 - 25
Pizza Today - February 2019 - Knead to Know
Pizza Today - February 2019 - 27
Pizza Today - February 2019 - 28
Pizza Today - February 2019 - 29
Pizza Today - February 2019 - In-Store Marketing
Pizza Today - February 2019 - 31
Pizza Today - February 2019 - 32
Pizza Today - February 2019 - 33
Pizza Today - February 2019 - Slice Business
Pizza Today - February 2019 - 35
Pizza Today - February 2019 - 36
Pizza Today - February 2019 - 37
Pizza Today - February 2019 - Detroit Style - Part Ii: Making It a Career
Pizza Today - February 2019 - 39
Pizza Today - February 2019 - 40
Pizza Today - February 2019 - 41
Pizza Today - February 2019 - Marketing Trends
Pizza Today - February 2019 - 43
Pizza Today - February 2019 - 44
Pizza Today - February 2019 - 45
Pizza Today - February 2019 - Pizza Expo 2019 Preview
Pizza Today - February 2019 - 47
Pizza Today - February 2019 - 48
Pizza Today - February 2019 - 49
Pizza Today - February 2019 - Pizza Today on the Road: Pizza Jerk, Portland, Oregon
Pizza Today - February 2019 - 51
Pizza Today - February 2019 - 52
Pizza Today - February 2019 - 53
Pizza Today - February 2019 - Preferred Supplier
Pizza Today - February 2019 - 55
Pizza Today - February 2019 - 56
Pizza Today - February 2019 - 57
Pizza Today - February 2019 - 58
Pizza Today - February 2019 - 59
Pizza Today - February 2019 - 60
Pizza Today - February 2019 - 61
Pizza Today - February 2019 - 62
Pizza Today - February 2019 - 63
Pizza Today - February 2019 - 64
Pizza Today - February 2019 - 65
Pizza Today - February 2019 - 66
Pizza Today - February 2019 - 67
Pizza Today - February 2019 - 68
Pizza Today - February 2019 - 69
Pizza Today - February 2019 - 70
Pizza Today - February 2019 - 71
Pizza Today - February 2019 - 72
Pizza Today - February 2019 - 73
Pizza Today - February 2019 - 74
Pizza Today - February 2019 - 75
Pizza Today - February 2019 - 76
Pizza Today - February 2019 - 77
Pizza Today - February 2019 - Pizza Today Yellow Pages
Pizza Today - February 2019 - 79
Pizza Today - February 2019 - 80
Pizza Today - February 2019 - 81
Pizza Today - February 2019 - 82
Pizza Today - February 2019 - 83
Pizza Today - February 2019 - 84
Pizza Today - February 2019 - The Marketplace
Pizza Today - February 2019 - 86
Pizza Today - February 2019 - 87
Pizza Today - February 2019 - 88
Pizza Today - February 2019 - 89
Pizza Today - February 2019 - 90
Pizza Today - February 2019 - 91
Pizza Today - February 2019 - 92
Pizza Today - February 2019 - 93
Pizza Today - February 2019 - 94
Pizza Today - February 2019 - 95
Pizza Today - February 2019 - 96
Pizza Today - February 2019 - Reader’s Resource
Pizza Today - February 2019 - Mike’s Monthly Tip
Pizza Today - February 2019 - Cover3
Pizza Today - February 2019 - Cover4
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